What Does Qurate Retail Group Do?

Total employees1551
HeadquartersWest Chester
Founded

Qurate Retail Group is a global leader in video commerce ('vCommerce'), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming, and social platforms. The company comprises seven leading retail brands: QVC®, HSN®, Zulily® (ceased operations December 2023 but was part of the group for many years), Ballard Designs®, Frontgate®, Garnet Hill®, and Grandin Road®. Qurate Retail Group reaches millions of customers worldwide, offering a wide array of products including home goods, apparel, beauty, electronics, and jewelry. They focus on curating engaging shopping experiences that build relationships and community.

Where Is Qurate Retail Group's Headquarters?

HQ Function

Serves as the central hub for strategic decision-making, corporate operations, brand management, technology development, and global coordination for its portfolio of retail brands.

Notable Features:

The campus, known as Studio Park, is a state-of-the-art facility featuring extensive broadcast studios for QVC US, corporate offices, and employee amenities. It's designed to foster collaboration and innovation in video commerce.

Work Culture:

The work culture at the headquarters is characterized as dynamic, innovative, and collaborative, with a strong emphasis on customer-centricity and the evolving landscape of retail and media.

HQ Significance:

The West Chester headquarters is significant as the nerve center for a global vCommerce leader, housing primary broadcast facilities and supporting the operations of its diverse brand portfolio, driving innovation in how consumers shop.

Values Reflected in HQ: The headquarters reflects Qurate's values of customer focus, innovation in media and retail, digital advancement, and a commitment to creating engaging, community-building shopping experiences.

Location:

Qurate Retail Group operates directly in the United States, United Kingdom, Germany, Japan, and Italy, and serves additional countries through its e-commerce sites. Its global functions include international broadcasting for QVC and HSN, localized e-commerce platforms, extensive supply chain and fulfillment networks, global sourcing, technology development, and customer service operations tailored to each market. This allows them to deliver curated shopping experiences to millions of customers worldwide, adapting their vCommerce model to diverse cultural and consumer landscapes.

Street Address:

1200 Wilson Drive

City:

West Chester

State/Province:

Pennsylvania

Country:

USA

Where Else Does Qurate Retail Group Operate Around the World?

St. Petersburg, Florida, USA

Address: 1 HSN Drive, St. Petersburg, FL 33729, USA

Supports HSN's customer base primarily in the United States, managing its distinct brand identity, content creation, and product offerings within the Qurate Retail Group portfolio.

London, United Kingdom

Address: Building 8, Chiswick Park, 566 Chiswick High Road, London, W4 5XU, United Kingdom

Drives Qurate Retail Group's vCommerce presence in the United Kingdom and Ireland, leveraging local talent and market insights to build customer loyalty and brand strength.

Düsseldorf, Germany

Address: Plockstraße 30, 40221 Düsseldorf, Germany

Manages Qurate Retail Group's significant vCommerce operations in Germany and Austria, adapting the QVC model to regional consumer preferences and market dynamics.

Chiba, Japan

Address: QVC Square, 1-12 Mihama, Mihama-ku, Chiba-shi, Chiba 261-0000, Japan

Leads Qurate Retail Group's vCommerce operations in Japan, offering a unique shopping experience tailored to Japanese consumer tastes and preferences, representing a key market in Asia.

Buying Intent Signals for Qurate Retail Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Qurate Retail Group? Meet the Executive Team

As of April 2025, Qurate Retail Group' leadership includes:

David L. Rawlinson II - President and Chief Executive Officer
Bill Wafford - Chief Financial Officer
Linda Aiello - Chief People Officer
Scott Glassman - SVP, General Counsel & Secretary
Soumya Sriraman - President of Streaming
Mike Fitzharris - President, QVC US
Rob Muller - President, HSN

Who's Investing in Qurate Retail Group?

Qurate Retail Group has been backed by several prominent investors over the years, including:

The Vanguard Group, Inc.
BlackRock Inc.
Dimensional Fund Advisors LP
Arrowstreet Capital, Limited Partnership
State Street Corporation

What Leadership Changes Has Qurate Retail Group Seen Recently?

Hire3
Exits1

Qurate Retail Group has made strategic leadership appointments over the past year, including a new Chief Financial Officer and new presidents for HSN and key merchandising roles at QVC US, to bolster its vCommerce strategy and ongoing business transformation. These changes also involved a transition in the CFO position.

Departures

James Hathaway, James Hathaway transitioned from his role as Chief Financial Officer at Qurate Retail Group.

New Appointments:

Bill Wafford, Bill Wafford appointed as new Chief Financial Officer to lead Qurate Retail Group's financial strategy.
Rob Muller, Rob Muller appointed as President of HSN to oversee the brand's operations and strategic direction.
Stacy Bowe, Stacy Bowe appointed as Chief Merchandising Officer for QVC US to drive product innovation and customer engagement.

What Technology (Tech Stack) Is Used byQurate Retail Group?

Discover the tools Qurate Retail Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Qurate Retail Group Email Formats and Examples

Qurate Retail Group primarily utilizes the `first.last@qurateretail.com` email format for its corporate employees. Subsidiary brands like QVC or HSN generally use their own domain-specific formats (e.g., `first.last@qvc.com` or `firstinitiallast@hsn.com`). While `first.last@qurateretail.com` is common, other formats like `first_initiallast@qurateretail.com` might also be in use for specific cases or departments.

first.last@qurateretail.com

Format

jane.doe@qurateretail.com

Example

85%

Success rate

What's the Latest News About Qurate Retail Group?

Qurate Retail Group IRMay 9, 2024

Qurate Retail Reports First Quarter 2024 Financial Results

Qurate Retail, Inc. announced its financial results for Q1 2024, outlining revenue performance across its brands, updates on its transformation initiatives (Project Athens), and strategies to enhance customer engagement via its vCommerce platforms....more

Qurate Retail GroupMarch 27, 2024

QVC Launches on YouTube TV, Expanding Reach of Live Shopping

QVC announced its launch on YouTube TV, making its live and on-demand video commerce content available to YouTube TV's subscriber base. This move further expands QVC's digital presence and aims to reach new, younger audiences on popular streaming platforms....more

Retail TouchPointsMarch 1, 2024

Qurate Retail’s Transformation Plan Shows Early Signs of Success

An analysis of Qurate Retail's 'Project Athens' turnaround strategy indicated positive early results, including improved inventory management, significant cost savings, and encouraging customer trends for its flagship QVC and HSN brands, despite ongoing revenue challenges in a competitive market....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Qurate Retail Group, are just a search away.