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Qualtrics is a global experience management (XM) software company. The Qualtrics XM Platform™ is a system of action that helps businesses and organizations attract and retain customers, build loyalty, increase employee engagement, and develop breakthrough products and brands. It enables users to collect, analyze, and act on experience data from customers, employees, products, and brands—all on a single platform. Qualtrics helps organizations manage the four core experiences of business: CustomerXM, EmployeeXM, ProductXM, and BrandXM.
Serves as a major operational hub, housing key functions including research and development, engineering, customer success, sales, and global operations. It's central to product innovation and company culture.
The Provo headquarters features a modern campus design with open workspaces, collaborative environments, employee amenities such as cafes, fitness centers, and spaces designed to foster innovation and teamwork.
Qualtrics's HQ work culture is known for being fast-paced, innovative, and customer-obsessed. There's a strong emphasis on transparency, accountability (TACOS: Transparency, All-In, Customer Obsessed, One Team, Scrappy), and employee well-being.
The Provo HQ is significant as the birthplace of Qualtrics and remains a core center for its technological development and global operations. It symbolizes the company's roots and growth.
Qualtrics operates globally with offices and data centers across North America, Europe, Asia-Pacific, and Latin America. This widespread presence supports global sales, marketing, customer success, R&D, and localized platform delivery, enabling them to serve multinational corporations and organizations worldwide with tailored experience management solutions.
333 W River Park Dr
Provo
UT
USA
Address: 505 1st Ave S, Seattle, WA 98104
Serves as a key strategic center for North American operations, product strategy, and corporate functions, with strong ties to the cloud technology ecosystem.
Address: Qualtrics Tower, Costelloe House, 25-28 Adelaide Rd, Dublin 2
Drives growth and supports customers across the diverse EMEA market, providing localized services and expertise.
Address: Level 15, 1 O'Connell Street, Sydney, NSW 2000
Facilitates expansion and customer engagement in the rapidly growing Asia-Pacific and Japan (APJ) region.
Address: Fora, 20 Midtown, 20 Procter St, London WC1V 6NX
Key hub for UK market engagement and a strategic location for EMEA operations, complementing the Dublin HQ.
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As of April 2025, Qualtrics' leadership includes:
Qualtrics has been backed by several prominent investors over the years, including:
Qualtrics has made strategic additions to its executive team over the past year to bolster its AI capabilities and overall leadership, alongside some natural transitions.
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Qualtrics typically uses a standard email format for its employees, most commonly combining the first initial and last name, or first name and last initial.
Common formats include [first_initial][last]@qualtrics.com (e.g., jsmith@qualtrics.com) or [first][last_initial]@qualtrics.com (e.g., johns@qualtrics.com).
Format
zserafin@qualtrics.com
Example
90%
Success rate
Qualtrics Newsroom • May 2, 2024
Qualtrics announced new AI capabilities integrated into its XM Platform, designed to help organizations understand sentiment, predict behavior, and automate actions to improve experiences....more
Qualtrics Newsroom • April 23, 2024
Qualtrics announced its financial results for the first quarter of 2024, highlighting continued growth in subscription revenue and customer adoption of its XM platform....more
Qualtrics Newsroom • February 20, 2024
Qualtrics announced the appointment of Gurdeep Singh Pall, a former Microsoft executive, as its new President of AI Strategy to accelerate AI innovation across the company's offerings....more
Qualtrics Newsroom • June 28, 2023
Silver Lake, a global leader in technology investing, in partnership with Canada Pension Plan Investment Board (CPP Investments), announced the completion of their acquisition of Qualtrics for $12.5 billion....more
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