What Does Qualtrics Do?

Total employees5573
HeadquartersProvo
Founded2002

Qualtrics is a global experience management (XM) software company. The Qualtrics XM Platform™ is a system of action that helps businesses and organizations attract and retain customers, build loyalty, increase employee engagement, and develop breakthrough products and brands. It enables users to collect, analyze, and act on experience data from customers, employees, products, and brands—all on a single platform. Qualtrics helps organizations manage the four core experiences of business: CustomerXM, EmployeeXM, ProductXM, and BrandXM.

Where Is Qualtrics's Headquarters?

HQ Function

Serves as a major operational hub, housing key functions including research and development, engineering, customer success, sales, and global operations. It's central to product innovation and company culture.

Notable Features:

The Provo headquarters features a modern campus design with open workspaces, collaborative environments, employee amenities such as cafes, fitness centers, and spaces designed to foster innovation and teamwork.

Work Culture:

Qualtrics's HQ work culture is known for being fast-paced, innovative, and customer-obsessed. There's a strong emphasis on transparency, accountability (TACOS: Transparency, All-In, Customer Obsessed, One Team, Scrappy), and employee well-being.

HQ Significance:

The Provo HQ is significant as the birthplace of Qualtrics and remains a core center for its technological development and global operations. It symbolizes the company's roots and growth.

Values Reflected in HQ: The design and operation of the Provo HQ reflect Qualtrics's core values, particularly innovation, customer obsession, and a 'one team' collaborative spirit, evident in its open and amenity-rich environment.

Location:

Qualtrics operates globally with offices and data centers across North America, Europe, Asia-Pacific, and Latin America. This widespread presence supports global sales, marketing, customer success, R&D, and localized platform delivery, enabling them to serve multinational corporations and organizations worldwide with tailored experience management solutions.

Street Address:

333 W River Park Dr

City:

Provo

State/Province:

UT

Country:

USA

Where Else Does Qualtrics Operate Around the World?

Seattle, Washington/USA

Address: 505 1st Ave S, Seattle, WA 98104

Serves as a key strategic center for North American operations, product strategy, and corporate functions, with strong ties to the cloud technology ecosystem.

Dublin, Ireland

Address: Qualtrics Tower, Costelloe House, 25-28 Adelaide Rd, Dublin 2

Drives growth and supports customers across the diverse EMEA market, providing localized services and expertise.

Sydney, Australia

Address: Level 15, 1 O'Connell Street, Sydney, NSW 2000

Facilitates expansion and customer engagement in the rapidly growing Asia-Pacific and Japan (APJ) region.

London, United Kingdom

Address: Fora, 20 Midtown, 20 Procter St, London WC1V 6NX

Key hub for UK market engagement and a strategic location for EMEA operations, complementing the Dublin HQ.

Buying Intent Signals for Qualtrics

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Qualtrics? Meet the Executive Team

As of April 2025, Qualtrics' leadership includes:

Zig Serafin - Chief Executive Officer
Ryan Smith - Executive Chairman of the Board & Co-Founder
Chris Beckstead - President
Gurdeep Singh Pall - President, AI Strategy
Brian Stucki - Executive Vice President & General Manager, CustomerXM and BrandXM
Brad Anderson - President, Products and Engineering
Stephanie Barton - Chief People Officer
Rob Bachman - Chief Financial Officer

Who's Investing in Qualtrics?

Qualtrics has been backed by several prominent investors over the years, including:

Silver Lake (Current Majority Owner)
CPP Investments (Canada Pension Plan Investment Board)
Accel (Early Investor)
Sequoia Capital (Early Investor)
Insight Partners (Early Investor)
SAP (Former Parent Company)

What Leadership Changes Has Qualtrics Seen Recently?

Hire1
Exits0

Qualtrics has made strategic additions to its executive team over the past year to bolster its AI capabilities and overall leadership, alongside some natural transitions.

New Appointments:

Gurdeep Singh Pall, Gurdeep Singh Pall appointed as President, AI Strategy, bringing extensive experience from Microsoft to drive AI innovation at Qualtrics.

What Technology (Tech Stack) Is Used byQualtrics?

Discover the tools Qualtrics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Qualtrics Email Formats and Examples

Qualtrics typically uses a standard email format for its employees, most commonly combining the first initial and last name, or first name and last initial.

Common formats include [first_initial][last]@qualtrics.com (e.g., jsmith@qualtrics.com) or [first][last_initial]@qualtrics.com (e.g., johns@qualtrics.com).

Format

zserafin@qualtrics.com

Example

90%

Success rate

What's the Latest News About Qualtrics?

Qualtrics NewsroomMay 2, 2024

Qualtrics news title: Qualtrics Unveils AI-Powered Innovations to Transform Customer and Employee Experiences

Qualtrics announced new AI capabilities integrated into its XM Platform, designed to help organizations understand sentiment, predict behavior, and automate actions to improve experiences....more

Qualtrics NewsroomApril 23, 2024

Qualtrics news title: Qualtrics Reports First Quarter 2024 Financial Results

Qualtrics announced its financial results for the first quarter of 2024, highlighting continued growth in subscription revenue and customer adoption of its XM platform....more

Qualtrics NewsroomFebruary 20, 2024

Qualtrics news title: Qualtrics Appoints Tech Visionary Gurdeep Singh Pall as President, AI Strategy

Qualtrics announced the appointment of Gurdeep Singh Pall, a former Microsoft executive, as its new President of AI Strategy to accelerate AI innovation across the company's offerings....more

Qualtrics NewsroomJune 28, 2023

Qualtrics news title: Silver Lake and CPP Investments Complete Acquisition of Qualtrics

Silver Lake, a global leader in technology investing, in partnership with Canada Pension Plan Investment Board (CPP Investments), announced the completion of their acquisition of Qualtrics for $12.5 billion....more

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