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Qualitative Insights is a dedicated market research and user experience (UX) consultancy. They specialize in leveraging qualitative methodologies to provide businesses with profound, actionable insights into customer behaviors and market dynamics. Their approach, rooted in empathy and human-centered design, empowers clients to enhance product development, refine marketing strategies, and foster business growth by making well-informed, customer-centric decisions.
The Sherman Oaks office serves as the primary center for operations, including research design, project management, client consultations, data analysis, and strategic insight generation.
The office is likely a professional suite within a modern commercial building, designed to support collaborative work and client interactions. Specific unique architectural details are not publicly highlighted.
Characterized by a deep commitment to understanding human experiences, the culture fosters intellectual curiosity, collaboration, client partnership, and the pursuit of impactful insights.
Its location in the Los Angeles area provides strategic access to diverse industries, including technology, entertainment, and healthcare, as well as a rich talent pool for research professionals.
Qualitative Insights supports client projects across the United States and internationally. While their physical headquarters is in California, their research capabilities and project execution extend globally, adapting methodologies for diverse cultural and market contexts. They facilitate international market understanding, global UX research, and provide cross-cultural consumer insights without necessarily maintaining permanent physical offices in every region served.
15300 Ventura Blvd Suite 222
Sherman Oaks
CA
USA
No additional office locations available.
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As of April 2025, Qualitative Insights' leadership includes:
Qualitative Insights has been backed by several prominent investors over the years, including:
As a specialized consultancy with a stable leadership team, Qualitative Insights has not had publicly announced major executive hires or departures within the last 12 months, indicating continuity in its core management.
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Qualitative Insights primarily uses the email format combining the first initial and last name. This is a common structure for professional correspondence within the company, as evidenced by publicly available contact information for key personnel.
[first_initial][last]@qualitative-insights.com
Format
knash@qualitative-insights.com
Example
90%
Success rate
Qualitative Insights Blog • December 5, 2023
Qualitative Insights published an article detailing how in-depth qualitative research acts as a catalyst for innovation. The post explores methodologies that uncover unmet needs and user motivations, directly fueling the development of breakthrough products and services....more
Qualitative Insights Blog • October 10, 2023
In a thought leadership piece, Qualitative Insights examines the burgeoning role of Artificial Intelligence in the field of qualitative research. The article discusses the potential benefits and challenges, positioning AI as both a powerful tool and an area requiring careful consideration by researchers....more
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