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Pursuit Boats is a renowned American manufacturer of high-quality, luxury offshore fishing and cruising powerboats. Established in 1977 and headquartered in Fort Pierce, Florida, the company is celebrated for its meticulous craftsmanship, innovative designs, and superior performance. Pursuit offers a diverse range of models including center consoles, dual consoles, sport, and offshore cabin boats, catering to discerning boaters who value both serious angling capabilities and comfortable family cruising. Acquired by Malibu Boats, Inc. in 2018, Pursuit continues its legacy of building premium vessels with a strong focus on customer satisfaction and durability.
Primary manufacturing facility, engineering, design, sales, marketing, and corporate administration for the Pursuit Boats brand.
State-of-the-art boat manufacturing plant with advanced lamination, assembly lines, paint facilities, and on-site water access for testing and sea trials. The facility spans a significant acreage dedicated to boat production.
The work culture at Pursuit Boats likely emphasizes precision, craftsmanship, quality control, and a passion for the marine lifestyle. Teamwork and dedication to producing high-end products are central, fostering an environment of skilled artisans and marine professionals.
The Fort Pierce headquarters is the heart of Pursuit's operations, where all boats are designed, engineered, and built. Its location in Florida, a major boating hub, provides strategic advantages for sourcing, talent, and market access.
Pursuit Boats manufactures its vessels in Fort Pierce, Florida, USA. Their global presence is primarily achieved through an extensive network of authorized dealers and service centers located across the United States, Canada, Europe, Australia, and other international markets. These dealerships handle sales, marketing, customer service, and after-sales support in their respective regions, ensuring a global reach for the Pursuit brand.
3901 St. Lucie Boulevard
Fort Pierce
Florida
USA
Address: 5075 Kimberly Way, Loudon, TN 37774
Serves as the central corporate hub for all brands under Malibu Boats, Inc., including Malibu, Axis, Cobalt, Pursuit, and Maverick Boat Group.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Pursuit Boats' leadership includes:
Pursuit Boats has been backed by several prominent investors over the years, including:
Malibu Boats, Inc., the parent company of Pursuit Boats, announced a key leadership change for the Pursuit brand.
Discover the tools Pursuit Boats uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Pursuit Boats, as part of Malibu Boats, Inc., likely uses email formats common within the parent company or standard corporate structures. The most common formats are variations of first name, last name, and initials.
[first_initial][last]@pursuitboats.com (e.g., jdoe@pursuitboats.com) or [first].[last]@pursuitboats.com (e.g., jane.doe@pursuitboats.com). Emails may also route through @malibuboats.com for corporate functions.
Format
mlanigan@pursuitboats.com
Example
80%
Success rate
Boating Industry • March 7, 2024
Malibu Boats, Inc. announced that Mark W. Lanigan has been appointed President of Pursuit Boats, effective March 4, 2024. Lanigan succeeds Bruce L. Thompson, who retired from the company. Lanigan previously served as Vice President of Operations at Pursuit....more
Trade Only Today • October 25, 2023
Pursuit Boats announced it will debut its S 358 Sport center console at the Fort Lauderdale International Boat Show. The S 358 is designed with a new hull and deck, offering enhanced performance and features for fishing and cruising....more
Boating Industry • July 20, 2023
The National Marine Manufacturers Association (NMMA) recognized Pursuit Boats with three 2023 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction across different boat categories....more
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