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Purplle.com is a leading Indian multi-brand online beauty and personal care platform. Launched in 2012, it offers a wide assortment of cosmetics, skincare, haircare, personal care, and beauty appliances from domestic and international brands, alongside its own private labels. Purplle aims to make beauty accessible to a diverse range of consumers across India through its digital-first approach, personalized recommendations, and content-driven commerce. It has emerged as a significant player in India's rapidly growing beauty e-commerce market, competing with other major online retailers and D2C brands.
The Mumbai headquarters serves as the primary center for Purplle.com's strategic operations, including management, technology development, marketing, brand partnerships, supply chain management, and customer support leadership.
Likely a modern office space designed to foster collaboration and innovation, equipped with amenities typical for a tech-driven e-commerce company. Specific architectural details are not widely publicized.
Purplle.com's work culture is described as dynamic, fast-paced, and entrepreneurial, with a strong emphasis on customer-centricity, data-driven decision-making, and innovation in the beauty tech space.
Being headquartered in Mumbai, India's financial capital, provides Purplle.com with access to a large talent pool, venture capital, and a vibrant e-commerce ecosystem, crucial for its growth and operations.
Purplle.com primarily focuses on the Indian market. Its operations, including product sourcing (which may include international brands), warehousing, logistics, marketing, and customer base, are predominantly centered within India. While its website is accessible globally, its service delivery is tailored to Indian consumers.
101, 1st Floor, Ackruti Star, MIDC Central Road, Andheri East
Mumbai
Maharashtra
India
Address: Specific office address not publicly listed, likely in a commercial business park.
To support Purplle's growing operations, potentially housing technology, digital marketing teams, or serving as a regional logistics or customer support hub for Northern India.
Address: Specific office address not publicly listed, likely in a tech park or commercial area.
To leverage Bengaluru's strong tech talent for innovation in e-commerce technology, mobile app development, and data analytics to enhance customer experience.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Purplle.com' leadership includes:
Purplle.com has been backed by several prominent investors over the years, including:
Purplle.com has seen strategic executive appointments and transitions in the past year to bolster its leadership team for continued growth, particularly strengthening its financial and business brand functions. A co-founder also transitioned from an operational CTO role.
Discover the tools Purplle.com uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
While Purplle.com's specific internal email format is not publicly confirmed, tech and e-commerce companies in India commonly use formats like [first].[last]@companydomain.com or [first_initial][last]@companydomain.com for professional communication.
[first].[last]@purplle.com
Format
example.name@purplle.com
Example
70%
Success rate
The Economic Times • October 27, 2023
Online beauty products retailer Purplle.com is in advanced discussions with the Abu Dhabi Investment Authority (ADIA) to raise around $100 million in fresh funding. This new capital infusion is expected to value the company at around $1.2-1.3 billion....more
VCCircle • June 12, 2023
Purplle.com appointed former Lenskart executive Arvind Agrawal as its chief business officer for beauty brands. Agrawal will focus on scaling Purplle's portfolio of direct-to-consumer (D2C) brands like Good Vibes and Faces Canada....more
The Economic Times • May 23, 2024
Online beauty and personal care retailer Purplle has secured an additional $15-20 million from existing investors, including JSW Ventures and Abu Dhabi’s sovereign wealth fund ADIA. This internal round comes as the company continues to navigate a challenging funding environment....more
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