What Does Purplle.com Do?

Total employees1199
HeadquartersMumbai
Founded2012

Purplle.com is a leading Indian multi-brand online beauty and personal care platform. Launched in 2012, it offers a wide assortment of cosmetics, skincare, haircare, personal care, and beauty appliances from domestic and international brands, alongside its own private labels. Purplle aims to make beauty accessible to a diverse range of consumers across India through its digital-first approach, personalized recommendations, and content-driven commerce. It has emerged as a significant player in India's rapidly growing beauty e-commerce market, competing with other major online retailers and D2C brands.

Where Is Purplle.com's Headquarters?

Purplle.com officePurplle.com officePurplle.com officePurplle.com office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Mumbai headquarters serves as the primary center for Purplle.com's strategic operations, including management, technology development, marketing, brand partnerships, supply chain management, and customer support leadership.

Notable Features:

Likely a modern office space designed to foster collaboration and innovation, equipped with amenities typical for a tech-driven e-commerce company. Specific architectural details are not widely publicized.

Work Culture:

Purplle.com's work culture is described as dynamic, fast-paced, and entrepreneurial, with a strong emphasis on customer-centricity, data-driven decision-making, and innovation in the beauty tech space.

HQ Significance:

Being headquartered in Mumbai, India's financial capital, provides Purplle.com with access to a large talent pool, venture capital, and a vibrant e-commerce ecosystem, crucial for its growth and operations.

Values Reflected in HQ: The headquarters likely reflects values such as innovation, agility, collaboration, and a focus on leveraging technology to serve the beauty needs of Indian consumers.

Location:

Purplle.com primarily focuses on the Indian market. Its operations, including product sourcing (which may include international brands), warehousing, logistics, marketing, and customer base, are predominantly centered within India. While its website is accessible globally, its service delivery is tailored to Indian consumers.

Street Address:

101, 1st Floor, Ackruti Star, MIDC Central Road, Andheri East

City:

Mumbai

State/Province:

Maharashtra

Country:

India

Where Else Does Purplle.com Operate Around the World?

Gurugram, Haryana/India

Address: Specific office address not publicly listed, likely in a commercial business park.

To support Purplle's growing operations, potentially housing technology, digital marketing teams, or serving as a regional logistics or customer support hub for Northern India.

Bengaluru, Karnataka/India

Address: Specific office address not publicly listed, likely in a tech park or commercial area.

To leverage Bengaluru's strong tech talent for innovation in e-commerce technology, mobile app development, and data analytics to enhance customer experience.

Buying Intent Signals for Purplle.com

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Purplle.com? Meet the Executive Team

As of April 2025, Purplle.com' leadership includes:

Manish Taneja - Co-founder & Chief Executive Officer
Rahul Dash - Co-founder & Chief Operating Officer
Pooja Acharya - Chief Financial Officer
Arvind Agrawal - Chief Business Officer - Beauty Brands
Suyash Katyayani - Co-founder & Board Member (Formerly CTO)

Who's Investing in Purplle.com?

Purplle.com has been backed by several prominent investors over the years, including:

Verlinvest
Sequoia Capital India (now Peak XV Partners)
Blume Ventures
JSW Ventures
IvyCap Ventures
Premji Invest
Goldman Sachs
Kedaara Capital
Abu Dhabi Investment Authority (ADIA)

What Leadership Changes Has Purplle.com Seen Recently?

Hire2
Exits0

Purplle.com has seen strategic executive appointments and transitions in the past year to bolster its leadership team for continued growth, particularly strengthening its financial and business brand functions. A co-founder also transitioned from an operational CTO role.

New Appointments:

Pooja Acharya, Pooja Acharya was appointed as Chief Financial Officer to spearhead financial strategy and management as Purplle eyes further expansion.
Arvind Agrawal, Arvind Agrawal joined Purplle.com as Chief Business Officer for its Beauty Brands, focusing on scaling its private label portfolio.
Suyash Katyayani, Suyash Katyayani transitioned from CTO to a Board Member/Advisor role.

What Technology (Tech Stack) Is Used byPurplle.com?

Discover the tools Purplle.com uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Purplle.com Email Formats and Examples

While Purplle.com's specific internal email format is not publicly confirmed, tech and e-commerce companies in India commonly use formats like [first].[last]@companydomain.com or [first_initial][last]@companydomain.com for professional communication.

[first].[last]@purplle.com

Format

example.name@purplle.com

Example

70%

Success rate

What's the Latest News About Purplle.com?

The Economic Times • October 27, 2023

Purplle.com news title: Purplle.com in talks with Abu Dhabi Investment Authority for $100 million funding

Online beauty products retailer Purplle.com is in advanced discussions with the Abu Dhabi Investment Authority (ADIA) to raise around $100 million in fresh funding. This new capital infusion is expected to value the company at around $1.2-1.3 billion....more

VCCircle • June 12, 2023

Purplle.com news title: Purplle.com's Arvind Agrawal on the beauty e-tailer's growth plans

Purplle.com appointed former Lenskart executive Arvind Agrawal as its chief business officer for beauty brands. Agrawal will focus on scaling Purplle's portfolio of direct-to-consumer (D2C) brands like Good Vibes and Faces Canada....more

The Economic Times • May 23, 2024

Purplle.com news title: Purplle raises around $20 million more from existing investors

Online beauty and personal care retailer Purplle has secured an additional $15-20 million from existing investors, including JSW Ventures and Abu Dhabi’s sovereign wealth fund ADIA. This internal round comes as the company continues to navigate a challenging funding environment....more

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