What Does Purple Strategies Do?

Total employees134
HeadquartersAlexandria
Founded2009

Purple Strategies is a corporate reputation and strategy firm that helps leading organizations address their most significant challenges and opportunities. They combine the message discipline and rapid-response capabilities of political campaigns with the analytical rigor of management consulting and the creative insights of brand strategy. Their work focuses on shaping beliefs and behaviors of critical stakeholders to achieve specific business outcomes, particularly in high-stakes situations, crises, and transformations.

Where Is Purple Strategies's Headquarters?

HQ Function

The Alexandria headquarters serves as the primary hub for strategic planning, client engagement, research and insights, creative development, and overall operational management for the firm.

Notable Features:

Modern office space designed to foster collaboration and innovation, featuring open-plan work areas, private meeting rooms, and advanced technology infrastructure to support dynamic campaign development and client interactions.

Work Culture:

Purple Strategies fosters a fast-paced, intellectually stimulating, and collaborative work environment. The culture emphasizes strategic thinking, creativity, and a commitment to delivering impactful results for clients, often involving integrated teams tackling complex, high-stakes challenges.

HQ Significance:

Its location in the Washington D.C. metropolitan area provides strategic proximity to key policymakers, industry associations, and media outlets, which is crucial for their public affairs, crisis communications, and reputation management work for national and international clients.

Values Reflected in HQ: The headquarters' environment likely reflects Purple Strategies' core values such as 'Insight Driven,' 'Creatively Inspired,' and 'Results Obsessed,' fostering an atmosphere conducive to deep analysis, innovative solutions, and client service excellence.

Location:

While Purple Strategies' physical offices are based in the United States (Alexandria, VA, and Chicago, IL), the firm serves a range of multinational corporations and organizations, advising them on complex reputation and communications challenges that often have global implications. Their work involves understanding and navigating diverse international stakeholder landscapes, policy environments, and media ecosystems to provide strategic counsel that supports their clients' objectives worldwide.

Street Address:

225 Reinekers Lane, Suite 200

City:

Alexandria

State/Province:

VA

Country:

USA

Where Else Does Purple Strategies Operate Around the World?

Chicago, IL/USA

Address: 350 North Orleans St, Suite 9000N, Chicago, IL 60654

This location enables Purple Strategies to effectively serve its client base in the Midwest, leveraging Chicago's position as a major economic and business center to engage with corporations and organizations facing complex communications and reputational challenges in the region.

Buying Intent Signals for Purple Strategies

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Purple Strategies? Meet the Executive Team

As of April 2025, Purple Strategies' leadership includes:

Steve McMahon - Co-Founder & CEO
Alex Castellanos - Co-Founder & Chairman
Denise Brien - Chief Operating Officer
Patrick Palmer - Chief Financial Officer
Chris Durlak - Managing Partner
Jill Zuckman - Managing Partner
Kristen Morgante - Managing Partner & Head of Strategy

Who's Investing in Purple Strategies?

Purple Strategies has been backed by several prominent investors over the years, including:

Stagwell Inc. (NASDAQ: STGW)

What Leadership Changes Has Purple Strategies Seen Recently?

Hire6
Exits0

Over the past 12 months, Purple Strategies has actively strengthened its senior leadership by appointing several new Managing Directors and promoting internal talent to Managing Director roles. These moves have enhanced the firm's capabilities in strategic communications, public affairs, and client service.

New Appointments:

Ashley Gibaldi, Ashley Gibaldi promoted to Managing Director.
Jordan Davis, Jordan Davis promoted to Managing Director.
Diana Lee, Diana Lee promoted to Managing Director.
Rebecca Ballard, Rebecca Ballard appointed as new Managing Director.
Christie Giera, Christie Giera appointed as new Managing Director.
Matt Conarty, Matt Conarty appointed as new Managing Director.

What Technology (Tech Stack) Is Used byPurple Strategies?

Discover the tools Purple Strategies uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Purple Strategies Email Formats and Examples

Purple Strategies commonly uses the email format combining the first initial and last name of an employee. This is a prevalent structure in many professional organizations.

[first_initial][last]@purplestrategies.com

Format

jdoe@purplestrategies.com

Example

90%

Success rate

What's the Latest News About Purple Strategies?

Purple Strategies NewsDecember 5, 2023

Purple Strategies Promotes Ashley Gibaldi, Jordan Davis, and Diana Lee to Managing Director

Purple Strategies announced the well-deserved promotions of Ashley Gibaldi, Jordan Davis, and Diana Lee to Managing Director. These promotions recognize their exceptional contributions, leadership, and commitment to delivering impactful results for clients and the firm....more

Purple Strategies NewsOctober 10, 2023

Purple Strategies Welcomes Rebecca Ballard as Managing Director

Purple Strategies announced that Rebecca Ballard has joined the firm as a Managing Director. Ballard brings a wealth of experience in corporate communications, reputation management, and public affairs, further strengthening Purple’s senior team....more

Purple Strategies NewsJune 27, 2023

Purple Strategies Adds Senior Talent Christie Giera and Matt Conarty

Purple Strategies announced the addition of two new Managing Directors, Christie Giera and Matt Conarty. Their arrivals bring significant expertise in public affairs, corporate strategy, and crisis communications, enhancing the firm's capabilities....more

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