Pureprofile Ltd (ASX: PPL) is a global data and insights organization that delivers next-generation solutions to businesses by connecting them with real people for actionable insights. Through its advanced research technology (ResTech) and programmatic media (AdTech) platforms, Pureprofile empowers researchers, marketers, and brands to make better decisions. The company offers a suite of services including online survey creation, panel management, data collection, audience segmentation, and programmatic advertising, helping clients understand and engage with their target audiences more effectively across various industries.
The Sydney headquarters serves as the central hub for Pureprofile's global operations, including strategic leadership, core technology and product development, finance, and corporate governance.
Located in a vibrant tech and media precinct, the office likely features a modern, open-plan design fostering collaboration and innovation, equipped with contemporary amenities for its employees.
Pureprofile promotes a work culture centered around innovation, collaboration, data-driven insights, and client success. The HQ environment is designed to be agile and responsive, encouraging teamwork and creative problem-solving among its diverse professionals.
As the nerve center of Pureprofile, the Sydney HQ is pivotal for driving the company's global strategy, technological advancements in data and insights, and maintaining its position as a leader in the ResTech and AdTech industries, particularly within the APAC region.
Pureprofile operates globally with a network of offices and teams across Australia, North America (USA), Europe (UK, Netherlands, Greece), and Asia (India, Singapore, Malaysia, Indonesia, Philippines, Vietnam, Thailand). This international footprint enables the company to support a wide range of functions worldwide, including multi-market research projects, client services, sales and business development, panel recruitment and management, data collection and analysis, survey technology development, and programmatic advertising campaigns. Their global presence allows for localized expertise and culturally relevant insights for clients operating in diverse international markets.
Level 2, 62 Foster Street
Surry Hills, Sydney
NSW
Australia
Address: Pureprofile Inc, 228 Park Ave S, PMB 92897, New York, New York 10003-1502, USA
To expand Pureprofile's market share in North America, offering localized support and leveraging its global panel and technology for regional research needs.
Address: Pureprofile UK, Tallis House, 2 Tallis Street, London, EC4Y 0AB, United Kingdom
To cater to the sophisticated research demands of the European market and strengthen Pureprofile's presence as a global data and insights provider.
Address: Pureprofile Data Services Pvt. Ltd, Unit 703, 7th Floor, A wing, Prism Tower, Mindspace, Link Road, Goregaon West, Mumbai 400104, India
Supports Pureprofile's global service delivery model by leveraging India's skilled talent pool, enhancing operational efficiency, and providing round-the-clock support for international projects.
Address: Pureprofile B.V., Barbara Strozzilaan 201, 1083 HN Amsterdam, The Netherlands
Strengthens Pureprofile's capabilities in mainland Europe, offering localized services and expanding its reach within key European markets.
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As of April 2025, Pureprofile' leadership includes:
Pureprofile has been backed by several prominent investors over the years, including:
In the past 12 months, Pureprofile has focused on strengthening its technology and product leadership with key appointments to drive innovation and growth. No major high-profile executive departures have been publicly announced during this period.
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Pureprofile commonly uses the [first].[last]@pureprofile.com email format for its employees. This is a standard convention for many corporations globally, facilitating professional communication.
[first].[last]@pureprofile.com
Format
jane.doe@pureprofile.com
Example
85%
Success rate
Mumbrella • April 16, 2024
Pureprofile announced robust Q3 FY24 results, with revenue increasing by 10% year-on-year. CEO Martin Filz highlighted continued growth in the core Data & Insights business and the Audience Builder platform, expressing optimism for further expansion....more
Research Live • February 27, 2024
Global data and insights company Pureprofile reported a 7% increase in revenue to AUD $23.1 million and a 19% rise in underlying EBITDA to AUD $2.4 million for the first half of fiscal year 2024, driven by significant growth in its Data & Insights division....more
AdNews • July 25, 2023
Pureprofile has appointed Koen Gilbert as its new Chief Product & Technology Officer. Gilbert is tasked with leading the company's technology strategy, overseeing product development, and driving innovation initiatives to enhance Pureprofile's offerings....more
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