HQ Function

Serves as the central administrative and strategic hub for The Pure Group, including Pure Yoga. Responsibilities include brand management, global strategy, marketing oversight, financial operations, and expansion planning for all Pure Yoga locations.

Notable Features:

Located in a prime business district, the corporate office supports a leading wellness brand. While specific architectural details of the corporate office are not widely publicized, Pure Yoga studios are known for their modern, high-end design, tranquil ambiance, and comprehensive amenities.

Work Culture:

The work culture at The Pure Group is dynamic and reflects its wellness-centric brand. It likely emphasizes collaboration, innovation, a passion for health and fitness, and a commitment to providing exceptional customer experiences.

HQ Significance:

The Hong Kong headquarters is pivotal as the origin of the Pure Yoga brand and the command center for its international operations, quality control, and curriculum development.

Values Reflected in HQ: The headquarters operations likely reflect values of excellence, integrity, community, and a passion for holistic well-being, consistent with the Pure Yoga brand ethos.

Location:

Pure Yoga has a significant physical presence with studios concentrated in major Asian cities, including Hong Kong, Singapore, Shanghai, and Beijing. While its brick-and-mortar operations are focused in Asia, the Pure Yoga brand enjoys a global reputation for high-quality yoga instruction and wellness offerings. Globally supported functions include brand strategy, curriculum development for its renowned teacher training programs (which attract an international student base), digital content creation and distribution via platforms like Purecast, and overall operational excellence.

Street Address:

The Centrium, 16/F, 60 Wyndham Street

City:

Central

State/Province:

Hong Kong

Country:

Hong Kong SAR, China