What Does Pureit Do?

Total employees21000
HeadquartersMumbai
Founded2004

Pureit is a prominent brand of in-home water purification systems, developed and marketed by Unilever, with a strong presence driven by Hindustan Unilever (HUL) in India and other emerging markets. Launched in 2004, Pureit aims to provide 'As safe as boiled water™' without the hassles of boiling or the need for electricity or continuous tap water supply for many of its models. The brand offers a wide range of purifiers, including UV, RO (Reverse Osmosis), and non-electric gravity-based systems, catering to diverse water conditions and consumer needs. Pureit is committed to innovation in water purification technology to deliver safe, healthy, and affordable drinking water solutions to millions.

Where Is Pureit's Headquarters?

HQ Function

The HUL headquarters in Mumbai oversees strategic planning, research and development, marketing, sales, and supply chain management for its diverse portfolio of brands in India, including Pureit. It drives innovation and market strategy for the region.

Notable Features:

Unilever House in Mumbai is an LEED India Gold certified building, known for its sustainable design, open office architecture, and modern amenities, reflecting Unilever's commitment to sustainability and employee well-being.

Work Culture:

The work culture at Hindustan Unilever is dynamic, fast-paced, and consumer-centric, typical of a leading FMCG company. It emphasizes innovation, talent development, and a strong sense of purpose.

HQ Significance:

This headquarters is pivotal for Unilever's operations in South Asia, one of its largest and most strategic markets. It plays a crucial role in tailoring global strategies to local consumer needs and driving growth for brands like Pureit.

Values Reflected in HQ: The headquarters reflects Unilever's values of sustainability, innovation, integrity, and responsibility, evident in its green building certifications and employee-focused environment.

Location:

Pureit, as a Unilever brand, leverages Unilever's extensive global infrastructure. Pureit products are available in numerous countries across Asia (India, Indonesia, Bangladesh, Vietnam, Philippines etc.), Africa, and Latin America. Globally, Unilever supports functions such as research and development for water purification technologies, manufacturing in strategic locations, regional marketing and sales teams, robust distribution networks, and customer service operations to ensure Pureit reaches and serves consumers effectively worldwide.

Street Address:

Unilever House, B D Sawant Marg, Chakala, Andheri (East)

City:

Mumbai

State/Province:

Maharashtra

Country:

India

Where Else Does Pureit Operate Around the World?

Singapore

Address: Unilever Asia Pte Ltd, 20 Pasir Panjang Road, #06-22, Mapletree Business City, Singapore 117439

To drive growth and innovation for Unilever's portfolio in the diverse Southeast Asian markets, adapting global brand strategies to local consumer preferences and market conditions. This includes overseeing the expansion and market penetration of home care products like Pureit water purifiers.

London, United Kingdom

Address: Unilever PLC, Unilever House, 100 Victoria Embankment, London, EC4Y 0DY, United Kingdom

Oversees global operations, sets long-term strategic direction, manages international brand portfolios, and drives worldwide innovation and sustainability initiatives for Unilever.

Buying Intent Signals for Pureit

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Pureit? Meet the Executive Team

As of April 2025, Pureit' leadership includes:

Rohit Jawa - Chief Executive Officer & Managing Director, Hindustan Unilever Ltd.
Ritesh Tiwari - Chief Financial Officer, Hindustan Unilever Ltd.
Srinandan Sundaram - Executive Director, Home Care, Hindustan Unilever Ltd.
Anuradha Razdan - Executive Director, Human Resources, Hindustan Unilever Ltd. & Chief Human Resources Officer, South Asia
Dev Bajpai - Executive Director, Legal & Corporate Affairs and Company Secretary, Hindustan Unilever Ltd.

Who's Investing in Pureit?

Pureit has been backed by several prominent investors over the years, including:

Unilever PLC (Parent Company and Majority Shareholder)
Life Insurance Corporation of India (LIC)
SBI Mutual Fund
ICICI Prudential Mutual Fund
Numerous other institutional and retail investors (as HUL is publicly traded on NSE and BSE)

What Leadership Changes Has Pureit Seen Recently?

Hire1
Exits1

Hindustan Unilever has seen some key leadership transitions in its Home Care division, which is relevant to the Pureit brand. These changes reflect strategic talent management within the broader Unilever group.

Departures

Deepak Subramanian, Deepak Subramanian transitioned from his role as Executive Director, Home Care at HUL to a global leadership position within Unilever.

New Appointments:

Srinandan Sundaram, Srinandan Sundaram appointed as the new Executive Director, Home Care at Hindustan Unilever.

What Technology (Tech Stack) Is Used byPureit?

Discover the tools Pureit uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Pureit Email Formats and Examples

Emails from Hindustan Unilever employees, part of the global Unilever network, typically follow standard corporate patterns. The most common format is using the employee's first name and last name.

firstname.lastname@unilever.com

Format

john.doe@unilever.com

Example

80%

Success rate

What's the Latest News About Pureit?

The Economic Times2024-02-20

pure-it_2 related: HUL focuses on premiumisation, expects gradual recovery in rural demand

Hindustan Unilever (HUL) is strategically focusing on premium products across its portfolio, including categories relevant to Pureit. The company anticipates a gradual recovery in rural market demand, which could impact sales of essential and aspirational products like water purifiers....more

Business Standard2023-10-19

pure-it_2 related: HUL Q2 Results Show Profit Growth

Hindustan Unilever reported its quarterly earnings, indicating overall company performance which indirectly reflects the business environment for its brands like Pureit. Growth in home care and other segments contributes to the overall picture....more

Unilever Global2023-07-25

pure-it_2 related: Unilever Half Year 2023 Results

Unilever's global half-year results provide insights into the performance of its major product categories, including Home Care. While specific Pureit figures are not detailed, the overall Home Care segment performance can be an indicator of Pureit's market trends....more

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