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Pureit is a prominent brand of in-home water purification systems, developed and marketed by Unilever, with a strong presence driven by Hindustan Unilever (HUL) in India and other emerging markets. Launched in 2004, Pureit aims to provide 'As safe as boiled water™' without the hassles of boiling or the need for electricity or continuous tap water supply for many of its models. The brand offers a wide range of purifiers, including UV, RO (Reverse Osmosis), and non-electric gravity-based systems, catering to diverse water conditions and consumer needs. Pureit is committed to innovation in water purification technology to deliver safe, healthy, and affordable drinking water solutions to millions.
The HUL headquarters in Mumbai oversees strategic planning, research and development, marketing, sales, and supply chain management for its diverse portfolio of brands in India, including Pureit. It drives innovation and market strategy for the region.
Unilever House in Mumbai is an LEED India Gold certified building, known for its sustainable design, open office architecture, and modern amenities, reflecting Unilever's commitment to sustainability and employee well-being.
The work culture at Hindustan Unilever is dynamic, fast-paced, and consumer-centric, typical of a leading FMCG company. It emphasizes innovation, talent development, and a strong sense of purpose.
This headquarters is pivotal for Unilever's operations in South Asia, one of its largest and most strategic markets. It plays a crucial role in tailoring global strategies to local consumer needs and driving growth for brands like Pureit.
Pureit, as a Unilever brand, leverages Unilever's extensive global infrastructure. Pureit products are available in numerous countries across Asia (India, Indonesia, Bangladesh, Vietnam, Philippines etc.), Africa, and Latin America. Globally, Unilever supports functions such as research and development for water purification technologies, manufacturing in strategic locations, regional marketing and sales teams, robust distribution networks, and customer service operations to ensure Pureit reaches and serves consumers effectively worldwide.
Unilever House, B D Sawant Marg, Chakala, Andheri (East)
Mumbai
Maharashtra
India
Address: Unilever Asia Pte Ltd, 20 Pasir Panjang Road, #06-22, Mapletree Business City, Singapore 117439
To drive growth and innovation for Unilever's portfolio in the diverse Southeast Asian markets, adapting global brand strategies to local consumer preferences and market conditions. This includes overseeing the expansion and market penetration of home care products like Pureit water purifiers.
Address: Unilever PLC, Unilever House, 100 Victoria Embankment, London, EC4Y 0DY, United Kingdom
Oversees global operations, sets long-term strategic direction, manages international brand portfolios, and drives worldwide innovation and sustainability initiatives for Unilever.
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As of April 2025, Pureit' leadership includes:
Pureit has been backed by several prominent investors over the years, including:
Hindustan Unilever has seen some key leadership transitions in its Home Care division, which is relevant to the Pureit brand. These changes reflect strategic talent management within the broader Unilever group.
Discover the tools Pureit uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Emails from Hindustan Unilever employees, part of the global Unilever network, typically follow standard corporate patterns. The most common format is using the employee's first name and last name.
firstname.lastname@unilever.com
Format
john.doe@unilever.com
Example
80%
Success rate
The Economic Times • 2024-02-20
Hindustan Unilever (HUL) is strategically focusing on premium products across its portfolio, including categories relevant to Pureit. The company anticipates a gradual recovery in rural market demand, which could impact sales of essential and aspirational products like water purifiers....more
Business Standard • 2023-10-19
Hindustan Unilever reported its quarterly earnings, indicating overall company performance which indirectly reflects the business environment for its brands like Pureit. Growth in home care and other segments contributes to the overall picture....more
Unilever Global • 2023-07-25
Unilever's global half-year results provide insights into the performance of its major product categories, including Home Care. While specific Pureit figures are not detailed, the overall Home Care segment performance can be an indicator of Pureit's market trends....more
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