HQ Function

The Leeds headquarters serves as the central hub for PureGym's UK operations, including strategic planning, marketing, finance, human resources, technology development, and customer support.

Notable Features:

Located within a prominent city-center complex, the headquarters offers modern office facilities designed to foster collaboration and innovation among its diverse teams.

Work Culture:

The work culture at PureGym's HQ is often described as dynamic, fast-paced, and entrepreneurial, reflecting the company's growth trajectory. There's a strong emphasis on teamwork, achieving results, and a passion for fitness and well-being.

HQ Significance:

The Leeds HQ is significant as it orchestrates the operations of hundreds of gyms across the UK and supports international expansion, driving the company's mission to make fitness accessible.

Values Reflected in HQ: The headquarters' operations reflect PureGym's values of accessibility (supporting a nationwide network), efficiency (streamlined central services), and continuous improvement (driving innovation in fitness services).

Location:

PureGym has a significant presence primarily in the United Kingdom. The company has also expanded internationally into Switzerland and Denmark (largely through the acquisition of Fitness World). Furthermore, PureGym has entered the United States market with the acquisition of Pure Fitness in Southern California and has franchise agreements in the Middle East (e.g., Saudi Arabia, UAE). Globally supported functions include strategic brand management, technology platform development, procurement, and financial oversight for international operations and expansion.

Street Address:

Town Centre House, Merrion Centre

City:

Leeds

State/Province:

West Yorkshire

Country:

United Kingdom