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Pure Barre is the largest and most established barre fitness concept in North America, offering a range of effective, low-impact, high-intensity workouts that focus on small, isometric movements to build strength, tone muscles, and improve flexibility. Founded in 2001, Pure Barre provides a supportive community environment and a unique, musically-driven class experience. It is a key brand under the Xponential Fitness umbrella, appealing to a broad demographic seeking a challenging yet safe fitness regimen.
The Irvine headquarters serves as the central command for Xponential Fitness and its portfolio brands, including Pure Barre. Key functions include franchise development and support, marketing, operations management, curriculum development, and corporate strategy.
The headquarters are situated in a modern corporate environment, likely equipped with state-of-the-art facilities to support a dynamic and growing global fitness franchisor. It may include collaborative workspaces and potentially fitness amenities reflecting the company's core business.
The work culture at Xponential Fitness, and by extension for Pure Barre corporate, is typically fast-paced, innovative, and results-driven. There's a strong emphasis on health, wellness, community, and supporting the success of franchisees worldwide.
This headquarters is significant as it's the nerve center for one of the largest boutique fitness franchisors globally. It drives the strategic direction, brand consistency, and operational excellence for Pure Barre across its network of studios.
Pure Barre, as part of Xponential Fitness, has a significant presence primarily in North America (USA and Canada) with hundreds of studios. Globally, Xponential Fitness supports its brands through international franchise agreements and regional offices, facilitating master franchise partnerships, international studio openings, localized marketing efforts, and operational training to ensure brand standards are maintained worldwide.
17877 Von Karman Ave
Irvine
CA
USA
Address: Level 1, 10 Martin Place, Sydney NSW 2000, Australia (Xponential Fitness Australia Pty Ltd)
To drive the growth and expansion of Xponential Fitness brands like Pure Barre in the APAC market, providing localized expertise and support to ensure brand success and consistency.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Pure Barre' leadership includes:
Pure Barre has been backed by several prominent investors over the years, including:
Over the past 12 months, Xponential Fitness, Pure Barre's parent company, has experienced key executive transitions, notably in its financial leadership, aimed at bolstering its strategic objectives and market position.
Discover the tools Pure Barre uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Pure Barre's corporate email addresses, particularly for employees at the Xponential Fitness headquarters, likely follow common corporate structures. These might include combinations of first name, last name, or initials. For brand-specific communication, a '@purebarre.com' domain might be used, while broader corporate roles may use '@xponential.com'.
Common formats include [first_initial][last]@purebarre.com or [first].[last]@xponential.com.
Format
jdoe@purebarre.com
Example
75%
Success rate
Xponential Fitness Investor Relations • May 9, 2024
In its Q1 2024 financial results, Xponential Fitness reported that its brand Pure Barre opened 7 net new studios during the quarter, contributing to the overall growth of the company's global fitness network....more
Entrepreneur Magazine • January 16, 2024
Pure Barre was recognized as the top franchise in the barre category in Entrepreneur Magazine's prestigious Franchise 500 list for 2024. This ranking highlights Pure Barre's strength in the fitness industry, considering factors like financial strength, stability, growth rate, and brand power....more
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