What Does Pure Barre Do?

Total employees3598
HeadquartersIrvine
Founded2001

Pure Barre is the largest and most established barre fitness concept in North America, offering a range of effective, low-impact, high-intensity workouts that focus on small, isometric movements to build strength, tone muscles, and improve flexibility. Founded in 2001, Pure Barre provides a supportive community environment and a unique, musically-driven class experience. It is a key brand under the Xponential Fitness umbrella, appealing to a broad demographic seeking a challenging yet safe fitness regimen.

Where Is Pure Barre's Headquarters?

HQ Function

The Irvine headquarters serves as the central command for Xponential Fitness and its portfolio brands, including Pure Barre. Key functions include franchise development and support, marketing, operations management, curriculum development, and corporate strategy.

Notable Features:

The headquarters are situated in a modern corporate environment, likely equipped with state-of-the-art facilities to support a dynamic and growing global fitness franchisor. It may include collaborative workspaces and potentially fitness amenities reflecting the company's core business.

Work Culture:

The work culture at Xponential Fitness, and by extension for Pure Barre corporate, is typically fast-paced, innovative, and results-driven. There's a strong emphasis on health, wellness, community, and supporting the success of franchisees worldwide.

HQ Significance:

This headquarters is significant as it's the nerve center for one of the largest boutique fitness franchisors globally. It drives the strategic direction, brand consistency, and operational excellence for Pure Barre across its network of studios.

Values Reflected in HQ: The headquarters likely reflects values such as innovation, collaboration, growth, and a commitment to fitness and community, fostering an environment where these principles can thrive.

Location:

Pure Barre, as part of Xponential Fitness, has a significant presence primarily in North America (USA and Canada) with hundreds of studios. Globally, Xponential Fitness supports its brands through international franchise agreements and regional offices, facilitating master franchise partnerships, international studio openings, localized marketing efforts, and operational training to ensure brand standards are maintained worldwide.

Street Address:

17877 Von Karman Ave

City:

Irvine

State/Province:

CA

Country:

USA

Where Else Does Pure Barre Operate Around the World?

Sydney, NSW, Australia

Address: Level 1, 10 Martin Place, Sydney NSW 2000, Australia (Xponential Fitness Australia Pty Ltd)

To drive the growth and expansion of Xponential Fitness brands like Pure Barre in the APAC market, providing localized expertise and support to ensure brand success and consistency.

Buying Intent Signals for Pure Barre

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Pure Barre? Meet the Executive Team

As of April 2025, Pure Barre' leadership includes:

Anthony Geisler - Chief Executive Officer, Xponential Fitness (Parent Company)
Regan Stokes - President, Pure Barre
Andrew Hagopian - Chief Financial Officer, Xponential Fitness (Parent Company)

Who's Investing in Pure Barre?

Pure Barre has been backed by several prominent investors over the years, including:

Publicly Traded as Xponential Fitness (NYSE: XPOF)
BlackRock Inc. (Major Institutional Holder of XPOF)
The Vanguard Group, Inc. (Major Institutional Holder of XPOF)
T. Rowe Price Associates, Inc. (Major Institutional Holder of XPOF)
L Catterton (Significant past private equity backer of Xponential Fitness)

What Leadership Changes Has Pure Barre Seen Recently?

Hire1
Exits1

Over the past 12 months, Xponential Fitness, Pure Barre's parent company, has experienced key executive transitions, notably in its financial leadership, aimed at bolstering its strategic objectives and market position.

Departures

John Meloun, John Meloun departed as CFO of Xponential Fitness.

New Appointments:

Andrew Hagopian, Andrew Hagopian appointed as new CFO of Xponential Fitness.
Sarah Luna, Sarah Luna transitioned to the Board of Directors of Xponential Fitness after serving as President.

What Technology (Tech Stack) Is Used byPure Barre?

Discover the tools Pure Barre uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Pure Barre Email Formats and Examples

Pure Barre's corporate email addresses, particularly for employees at the Xponential Fitness headquarters, likely follow common corporate structures. These might include combinations of first name, last name, or initials. For brand-specific communication, a '@purebarre.com' domain might be used, while broader corporate roles may use '@xponential.com'.

Common formats include [first_initial][last]@purebarre.com or [first].[last]@xponential.com.

Format

jdoe@purebarre.com

Example

75%

Success rate

What's the Latest News About Pure Barre?

Xponential Fitness Investor RelationsMay 9, 2024

Pure Barre Contributes to Xponential Fitness's Q1 2024 Studio Openings

In its Q1 2024 financial results, Xponential Fitness reported that its brand Pure Barre opened 7 net new studios during the quarter, contributing to the overall growth of the company's global fitness network....more

Entrepreneur MagazineJanuary 16, 2024

Pure Barre Ranked #1 in Barre Category in Entrepreneur’s 2024 Franchise 500

Pure Barre was recognized as the top franchise in the barre category in Entrepreneur Magazine's prestigious Franchise 500 list for 2024. This ranking highlights Pure Barre's strength in the fitness industry, considering factors like financial strength, stability, growth rate, and brand power....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Pure Barre, are just a search away.