What Does Puori Do?

Total employees35
HeadquartersCopenhagen K
Founded2009

Puori is a Danish health and wellness company founded in 2009 with a mission to provide pure, clean, and effective nutritional supplements. They emphasize transparency, quality, and scientific backing for their products, which include fish oil, magnesium, vitamin D3, collagen, and protein powders. Puori is committed to using high-quality, natural ingredients and rigorously tests its products through third-party laboratories, making results accessible to consumers. Their focus is on helping individuals achieve their health and fitness goals through superior nutrition.

Where Is Puori's Headquarters?

HQ Function

The Copenhagen headquarters serves as the central hub for Puori's global operations, including product development, brand strategy, marketing, international sales, and administrative functions.

Notable Features:

While specific architectural details of the interior are not widely publicized, offices in this area of Copenhagen often blend historic charm with modern Scandinavian design, emphasizing natural light, functionality, and collaborative workspaces.

Work Culture:

Puori's work culture is likely to reflect its brand values: health-conscious, quality-driven, transparent, and innovative. Employees probably share a passion for wellness and an active lifestyle, fostered in a dynamic and collaborative environment.

HQ Significance:

The Copenhagen HQ is significant as it's the birthplace of the brand and central to maintaining its core values of Danish quality, transparency, and scientific rigor across all its international markets.

Values Reflected in HQ: The headquarters' location in a design-forward and quality-conscious city like Copenhagen reflects Puori's commitment to high standards, purity, and thoughtful product creation. The likely minimalist and functional interior design would mirror the brand's 'clean' ethos.

Location:

Puori has a strong global presence, with products sold in numerous countries across Europe, North America, Asia, and Oceania. Their international reach is supported by a robust e-commerce platform and partnerships with distributors and retailers worldwide. Global functions include international sales, marketing localization, supply chain management, customer support, and quality assurance to maintain consistent standards across all markets.

Street Address:

Toldbodgade 37B

City:

Copenhagen K

State/Province:

Region Hovedstaden

Country:

Denmark

Where Else Does Puori Operate Around the World?

New York, NY, USA

Address: Specific address not publicly listed; likely a sales and marketing office or co-working space.

To cater to the growing demand for high-quality, transparent supplements in the United States and Canada, adapting global strategies to local consumer preferences and regulatory landscapes.

London, United Kingdom

Address: Specific address not publicly listed; likely a sales and marketing or logistics coordination point.

To expand Puori's presence in the UK, focusing on consumer education about product purity and effectiveness, and managing relationships with local retailers and partners.

Buying Intent Signals for Puori

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Puori? Meet the Executive Team

As of April 2025, Puori' leadership includes:

Oliver Amdrup-Chamby - Co-Founder & CEO
Julius Heslet - Co-Founder & Chief Innovation Officer

Who's Investing in Puori?

Puori has been backed by several prominent investors over the years, including:

Information on specific investors is not publicly disclosed. Puori is likely privately held, potentially with backing from angel investors or private equity focused on consumer brands or wellness.

What Leadership Changes Has Puori Seen Recently?

Hire0
Exits0

There have been no major, publicly announced executive hires or exits at Puori in the last 12 months. The founding leadership team appears to remain stable and actively involved in the company's operations and growth.

What Technology (Tech Stack) Is Used byPuori?

Discover the tools Puori uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Puori Email Formats and Examples

Puori likely follows common corporate email formatting conventions. The most probable formats utilize employee names, often the first name and last name, or initials combined with the last name.

[first].[last]@puori.com or [first_initial][last]@puori.com

Format

oliver.amdrup@puori.com

Example

80%

Success rate

What's the Latest News About Puori?

Puori Blog / Press ReleaseNovember 15, 2023

Puori Achieves Clean Label Project Certification for Key Products

Puori announced that several of its core products, including PW1 Pasture-Raised Whey Protein and CP1 Pure Collagen Peptides, have received certification from the Clean Label Project, highlighting their commitment to purity and transparency by testing for contaminants and unwanted substances....more

Nutrition InsightAugust 22, 2023

Puori Emphasizes Sustainable Sourcing and Transparency in Supplement Industry

In an industry feature, Puori leadership discussed the growing consumer demand for sustainably sourced ingredients and transparent manufacturing processes, detailing how the company addresses these concerns through third-party testing and clear labeling....more

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