What Does Publift Do?

Total employees80
HeadquartersSurry Hills
Founded2015

Publift is a Google Certified Publishing Partner (GCPP) dedicated to empowering digital publishers by maximizing their advertising revenue. Founded in 2015, the company provides sophisticated ad monetization solutions, including programmatic advertising, header bidding implementation (Fuse), ad layout optimization, and dedicated ad operations support. Publift champions transparency and control, enabling publishers of all sizes to enhance their yield and focus on creating quality content, while Publift navigates the complexities of ad technology. They serve a global client base, helping them achieve sustainable ad revenue growth.

Where Is Publift's Headquarters?

HQ Function

The Sydney headquarters acts as Publift's primary operational and strategic center, housing executive leadership, product development, engineering, core sales, marketing, and global operational teams. It is pivotal in driving the company's worldwide strategy and technological innovation.

Notable Features:

Located in the vibrant Surry Hills district, the office is likely a modern workspace designed to encourage collaboration and innovation, reflecting the dynamic nature of the tech industry. Specific architectural details are not publicly highlighted.

Work Culture:

Publift cultivates a work culture centered around collaboration, innovation, transparency, and a strong publisher-first ethos. It's recognized as a 'Great Place to Work,' emphasizing continuous learning, employee well-being, and a results-driven yet supportive environment conducive to professional growth.

HQ Significance:

Its Sydney HQ strategically positions Publift within a key Asia-Pacific technology ecosystem, providing access to a rich talent pool and enabling effective service to its expanding network of publishers in the region and globally.

Values Reflected in HQ: The headquarters' location and likely modern setup mirror Publift's core values of innovation, technological advancement, transparency, and fostering a collaborative environment for its team and publisher partners.

Location:

Publift maintains a significant global footprint with strategically located offices in Sydney (Australia), Manila (Philippines), Ho Chi Minh City (Vietnam), London (UK), and New York (USA). This international presence allows Publift to deliver localized and responsive ad monetization solutions, expert technical support, and dedicated account management to a diverse portfolio of digital publishers across the Asia-Pacific, European, and North American regions.

Street Address:

Level 2, 69 Reservoir St

City:

Surry Hills

State/Province:

NSW

Country:

Australia

Where Else Does Publift Operate Around the World?

Taguig, Metro Manila, Philippines

Address: Level 10-1 Fort Legend Tower, 3rd Avenue & 31st Street, Bonifacio Global City, Taguig 1634 Metro Manila

To leverage the skilled talent pool in the Philippines and provide robust, localized support to the rapidly expanding digital publishing sector in Southeast Asia.

Ho Chi Minh City, Vietnam

Address: Level 2, Miss Ao Dai Building, 21 Nguyen Trung Ngan, Ben Nghe Ward, District 1, Ho Chi Minh City

To address the growing demand in Vietnam's digital advertising landscape and empower local publishers with advanced monetization strategies and technologies.

London, United Kingdom

Address: Sales Office. Specific street address not publicly listed.

To enhance Publift's presence and service capabilities within the mature and competitive European digital advertising market, offering tailored ad tech solutions.

New York, NY, USA

Address: Sales Office. Specific street address not publicly listed.

To penetrate the world's largest digital advertising market and extend Publift's comprehensive ad optimization services to North American publishers.

Buying Intent Signals for Publift

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Publift? Meet the Executive Team

As of April 2025, Publift' leadership includes:

Colm Dolan - CEO & Co-founder
Tobin Page - Chief Commercial Officer & Co-founder
Ashil Fernando - Chief Operating Officer
Miles Haft - Chief Technology Officer

Who's Investing in Publift?

Publift has been backed by several prominent investors over the years, including:

Archer Capital Growth Fund (Acquired Publift in November 2021)

What Leadership Changes Has Publift Seen Recently?

Hire0
Exits0

No major C-suite executive hires or exits at Publift have been publicly announced between mid-2023 and mid-2024. The core leadership team has remained stable since its key appointments following the acquisition by Archer Capital.

What Technology (Tech Stack) Is Used byPublift?

Discover the tools Publift uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Publift Email Formats and Examples

Publift likely utilizes common professional email address formats. Based on standard industry practices and company size, the most probable formats are [first_initial][last_name]@publift.com or [first_name].[last_name]@publift.com.

[first_initial][last]@publift.com

Format

cdolan@publift.com

Example

75%

Success rate

What's the Latest News About Publift?

Publift Blog • 2023-11-17

Publift Certified as a Great Place to Work® for Third Year Running

Publift announced its official certification as a Great Place to Work® in Australia for the third consecutive year (2023-2024). This acknowledgment underscores the company's dedication to fostering a positive, supportive, and engaging workplace culture for its employees....more

Publift Blog • 2023-09-07

Publift Appoints New Sales Director For The US Market To Accelerate Growth

Publift announced the strategic appointment of Casey Central as its new Sales Director for the US market. This hire is aimed at strengthening Publift's foothold and accelerating growth in North America by expanding its publisher network and driving revenue generation in the region....more

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