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Public Opinion Strategies (POS) is a prominent market research and polling firm specializing in political campaigns, public policy issues, and corporate reputation. Founded in 1991, the firm has a strong reputation for providing accurate data and strategic advice to a wide range of clients, including Republican political candidates, national party committees, trade associations, and Fortune 500 companies. They utilize a variety of research methodologies, including telephone surveys, online polls, focus groups, and microtargeting analytics, to gauge public sentiment and inform decision-making. POS is known for its extensive experience in high-stakes political races and its ability to deliver actionable insights.
Serves as the central hub for research operations, strategic consulting, data analysis, and client management for political, public affairs, and corporate clients.
Located in Old Town Alexandria, offering a historic and professional setting. The office likely features modern facilities equipped for research, data analysis, and client collaboration.
A fast-paced, data-driven environment focused on accuracy, strategic thinking, and impactful political and public affairs research. The culture is likely collaborative, with a strong emphasis on electoral cycles, policy debates, and client success.
Its proximity to Washington D.C. allows for direct engagement with policymakers, political organizations, and national media, crucial for a firm specializing in political polling and public affairs. This location enhances its ability to provide timely and relevant insights.
Public Opinion Strategies primarily focuses on U.S. domestic political and public affairs research. While their core expertise is centered on the American political landscape, they may undertake international projects on behalf of U.S.-based clients with global interests or collaborate with international partners for multi-country studies. However, their main operational presence and publicly listed offices are within the United States.
211 N. Union Street, Suite 100
Alexandria
VA
USA
Address: 1600 Broadway, Suite 1600, Denver, CO 80202
Supports polling, research, and strategic consulting for political campaigns, ballot initiatives, and corporate clients within Colorado and the broader Western region, providing localized expertise and insights.
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As of April 2025, Public Opinion Strategies' leadership includes:
Public Opinion Strategies has been backed by several prominent investors over the years, including:
As a privately held partnership, Public Opinion Strategies does not frequently publicize internal executive shifts unless they are major leadership changes. No significant new hires or departures at the senior executive/partner level have been widely reported in the last 12 months. The firm typically emphasizes continuity and the collective expertise of its long-standing partners.
Discover the tools Public Opinion Strategies uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Public Opinion Strategies commonly uses a professional email format. Based on industry patterns and available data, the most likely primary email format is the first initial of the employee's name followed by their last name, all before the '@pos.org' domain.
[first_initial][last]@pos.org
Format
jdoe@pos.org
Example
85%
Success rate
The Cook Political Report with Amy Walter • May 9, 2024
A recent poll highlighted by The Cook Political Report, involving research from Public Opinion Strategies, delves into the mindset of swing voters, revealing significant cynicism towards politicians and major institutions ahead of upcoming elections....more
CNBC • December 20, 2023
The Q4 2023 CNBC All-America Economic Survey, co-conducted by Hart Research Associates and Public Opinion Strategies, revealed the most pessimistic view of the U.S. economy among Americans in the survey's 17-year history, with deep concerns about inflation and a potential recession....more
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