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Psycho Bunny's Overview

Total employees644
HeadquartersNew York
Founded2004

Psychobunny is a men's contemporary fashion brand founded in New York in 2005 by Robert Godley and Robert Goldman. Known for its distinctive logo—a rabbit skull and crossbones—the brand reimagines classic menswear, particularly polo shirts, with an edgy yet sophisticated twist. Psychobunny emphasizes high-quality materials, such as Peruvian Pima cotton, vibrant colors, and meticulous craftsmanship. The brand offers a range of apparel including polos, t-shirts, sweaters, outerwear, bottoms, and accessories, catering to individuals who appreciate bold design and premium quality. It has expanded globally with numerous retail stores and a strong e-commerce presence, and in 2021, BBRC (Baron Benjamin Russell Corporation) acquired a majority stake in the company.

Where is Psycho Bunny's Headquarters?

HQ Function

Serves as the central hub for design, brand management, marketing, e-commerce, and global strategy for Psychobunny apparel and accessories.

Notable Features:

Contemporary office design aligned with the brand's modern and edgy aesthetic, located in a prime New York City district known for fashion and design.

Work Culture:

A dynamic, creative, and fast-paced environment that encourages innovation in design, branding, and customer experience, reflecting the rebellious yet sophisticated spirit of Psychobunny.

HQ Significance:

New York City's status as a global fashion capital makes it a strategic location for Psychobunny's headquarters, facilitating trend-spotting, design innovation, access to talent, and global brand positioning.

Values Reflected in HQ: The headquarters likely embodies the brand's values of quality, individuality, bold expression, and a blend of sophistication with an edge, through its location, design, and operational ethos.

Location:

Psychobunny operates globally through its robust e-commerce platform and an expanding network of branded retail stores across North America (USA, Canada, Mexico), Latin America, Europe, and Asia. The brand also partners with select high-end department stores and boutiques for wholesale distribution. This global footprint is supported by international sales teams, localized marketing efforts, and a sophisticated supply chain management system to cater to its diverse international customer base and ensure brand consistency worldwide.

Street Address:

Specific street address not publicly disclosed for corporate headquarters.

City:

New York

State/Province:

NY

Country:

USA

Psycho Bunny's Global Presence

Montreal, Quebec/Canada

Address: Specific street address not publicly listed for corporate operations.

Manages and supports the brand's significant operations and growth within Canada and contributes to North American market strategies.

Buying Intent Signals for Psycho Bunny

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Psycho Bunny

As of April 2025, Psycho Bunny' leadership includes:

Alen Brandman - Chief Executive Officer
Robert Godley - Co-founder & Chief Creative Officer
Justin Cohen - Chief Operating Officer
Robert Goldman - Co-founder

Investors of Psycho Bunny

Psycho Bunny has been backed by several prominent investors over the years, including:

BBRC (Baron Benjamin Russell Corporation)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

In mid-2023, Psychobunny appointed Alen Brandman as its new Chief Executive Officer, succeeding Bertrand Cesvet. This was a key leadership change aimed at driving the company's next phase of global growth.

Departures

Bertrand Cesvet, Bertrand Cesvet stepped down as Chief Executive Officer following a distinguished tenure leading the company.

New Appointments:

Alen Brandman, Alen Brandman appointed as new Chief Executive Officer to spearhead Psychobunny's global expansion and brand development.

Technology (Tech Stack) used by Psycho Bunny

Discover the tools Psycho Bunny uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Psycho Bunny Email Formats and Examples

Psychobunny likely utilizes standard professional email formats for its corporate communications. Common structures include combinations of an employee's first name, last name, or initials followed by the @psychobunny.com domain.

[first].[last]@psychobunny.com

Format

john.doe@psychobunny.com

Example

70%

Success rate

News and media

License GlobalOctober 24, 2023

Psychobunny Signs IMG as First Global Licensing Partner

Psycho Bunny has appointed IMG as its first exclusive global licensing partner to extend its brand into new lifestyle categories and products, leveraging IMG’s extensive network and expertise in brand development....more

WWDJuly 26, 2023

Psycho Bunny Taps Alen Brandman as CEO

Alen Brandman has been named chief executive officer of Psycho Bunny. Brandman, an experienced executive in apparel and retail, is tasked with leading the brand's next phase of growth under its owner, BBRC....more

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