Psychobunny is a men's contemporary fashion brand founded in New York in 2005 by Robert Godley and Robert Goldman. Known for its distinctive logo—a rabbit skull and crossbones—the brand reimagines classic menswear, particularly polo shirts, with an edgy yet sophisticated twist. Psychobunny emphasizes high-quality materials, such as Peruvian Pima cotton, vibrant colors, and meticulous craftsmanship. The brand offers a range of apparel including polos, t-shirts, sweaters, outerwear, bottoms, and accessories, catering to individuals who appreciate bold design and premium quality. It has expanded globally with numerous retail stores and a strong e-commerce presence, and in 2021, BBRC (Baron Benjamin Russell Corporation) acquired a majority stake in the company.
Serves as the central hub for design, brand management, marketing, e-commerce, and global strategy for Psychobunny apparel and accessories.
Contemporary office design aligned with the brand's modern and edgy aesthetic, located in a prime New York City district known for fashion and design.
A dynamic, creative, and fast-paced environment that encourages innovation in design, branding, and customer experience, reflecting the rebellious yet sophisticated spirit of Psychobunny.
New York City's status as a global fashion capital makes it a strategic location for Psychobunny's headquarters, facilitating trend-spotting, design innovation, access to talent, and global brand positioning.
Psychobunny operates globally through its robust e-commerce platform and an expanding network of branded retail stores across North America (USA, Canada, Mexico), Latin America, Europe, and Asia. The brand also partners with select high-end department stores and boutiques for wholesale distribution. This global footprint is supported by international sales teams, localized marketing efforts, and a sophisticated supply chain management system to cater to its diverse international customer base and ensure brand consistency worldwide.
Specific street address not publicly disclosed for corporate headquarters.
New York
NY
USA
Address: Specific street address not publicly listed for corporate operations.
Manages and supports the brand's significant operations and growth within Canada and contributes to North American market strategies.
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As of April 2025, Psycho Bunny' leadership includes:
Psycho Bunny has been backed by several prominent investors over the years, including:
In mid-2023, Psychobunny appointed Alen Brandman as its new Chief Executive Officer, succeeding Bertrand Cesvet. This was a key leadership change aimed at driving the company's next phase of global growth.
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Psychobunny likely utilizes standard professional email formats for its corporate communications. Common structures include combinations of an employee's first name, last name, or initials followed by the @psychobunny.com domain.
[first].[last]@psychobunny.com
Format
john.doe@psychobunny.com
Example
70%
Success rate
License Global • October 24, 2023
Psycho Bunny has appointed IMG as its first exclusive global licensing partner to extend its brand into new lifestyle categories and products, leveraging IMG’s extensive network and expertise in brand development....more
WWD • July 26, 2023
Alen Brandman has been named chief executive officer of Psycho Bunny. Brandman, an experienced executive in apparel and retail, is tasked with leading the brand's next phase of growth under its owner, BBRC....more
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