Prudential Assurance Company Singapore
Prudential Assurance Company Singapore's Overview
Prudential Assurance Company Singapore (Prudential Singapore) is one of the leading life insurance companies in Singapore, serving the savings, protection, and investment needs of Singaporeans for over 90 years. It is an indirect wholly-owned subsidiary of UK-based Prudential plc. The company delivers a suite of well-rounded products and services to individuals and businesses, including term life, whole life, investment-linked plans, health insurance, and retirement solutions. Prudential Singapore is known for its commitment to customer-centricity, innovation in digital services, and strong agency force.
Where is Prudential Assurance Company Singapore's Headquarters?
HQ Function
The headquarters serves as the central hub for strategic planning, operations management, product development, marketing, customer service, and agency support for its Singaporean business.
Notable Features:
Marina One is an award-winning integrated development known for its 'Green Heart' biodiversity garden, sustainable design, and state-of-the-art facilities, reflecting a forward-thinking and employee-centric environment.
Work Culture:
The work culture at Prudential Singapore's HQ is typically described as professional, dynamic, and collaborative, with a strong emphasis on customer focus, innovation, ethical conduct, and employee development. There's a drive towards digital transformation and agility.
HQ Significance:
The headquarters' location in a prime financial district underscores Prudential's prominence in Singapore's insurance sector and its commitment to being accessible to partners and customers.
Values Reflected in HQ: The choice of Marina One reflects values such as innovation, sustainability, employee well-being, and a commitment to a high-performance culture.
Location:
Prudential Assurance Company Singapore is a part of Prudential plc, an Asia and Africa-focused life insurance and asset management group. While Prudential Singapore's operations are concentrated on the Singapore market, it benefits from the global expertise, financial strength, and brand recognition of Prudential plc, which has significant operations across many countries in Asia (e.g., Hong Kong, Malaysia, Indonesia, Vietnam) and Africa. This allows for the sharing of best practices, technology, and product innovation.
Street Address:
7 Straits View, #06-01 Marina One East Tower
City:
Singapore
State/Province:
Country:
Singapore
Prudential Assurance Company Singapore's Global Presence
Tampines, Singapore
Address: 3 Tampines Grande, #01-18/19 Prudential Customer Centre, Singapore 528799
To enhance accessibility and provide convenient, face-to-face service for customers residing or working in the Tampines regional centre and surrounding areas.
Jurong East, Singapore
Address: 12 Gopeng Street, #01-16/19 Icon Village, Singapore 078877 (Note: Some customer centres might consolidate or relocate. This is a known past location, verify for current operations). PruPru@PayaLebar, 60 Paya Lebar Road #01-09 Paya Lebar Quarter, Singapore 409051 is another service point.
To serve the customer base in the western part of Singapore, ensuring ease of access to Prudential's services.
Buying Intent Signals for Prudential Assurance Company Singapore
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Executive Team of Prudential Assurance Company Singapore
As of April 2025, Prudential Assurance Company Singapore' leadership includes:
Investors of Prudential Assurance Company Singapore
Prudential Assurance Company Singapore has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Significant leadership transition announced with a new CEO for Prudential Singapore scheduled for late 2024. Dennis Tan, current CEO, will be taking on a new role within Prudential plc.
New Appointments:
Technology (Tech Stack) used by Prudential Assurance Company Singapore
Discover the tools Prudential Assurance Company Singapore uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Prudential Assurance Company Singapore Email Formats and Examples
Prudential Assurance Company Singapore primarily uses the `firstname.lastname@prudential.com.sg` email format for its employees. Variations might exist for specific departments or roles, but this is the most common structure.
[first].[last]@prudential.com.sg
Format
jane.doe@prudential.com.sg
Example
90%
Success rate
News and media
Prudential plc Newsroom • May 20, 2024
Prudential plc appoints Joanna Rotenberg as CEO of Prudential Singapore
Prudential plc announced the appointment of Joanna Rotenberg as Chief Executive Officer of Prudential Assurance Company Singapore, effective November 2024, subject to regulatory approval. She will succeed Dennis Tan, who will take on a new role as Group Chief Technology and Operations Officer for Prudential plc....more
The Straits Times • March 7, 2024
Prudential S’pore launches medical plan to cover pre-existing conditions after 5 years
Prudential Singapore has launched PRUActive LinkGuard, an investment-linked whole life insurance plan, and PRUEdge, a critical illness plan. Notably, the company also introduced an initiative allowing individuals with certain pre-existing medical conditions like diabetes and hypertension to get coverage after a five-year moratorium period under specific plans....more
Prudential plc Newsroom • August 16, 2023
Prudential plc Half Year 2023 Results: Strong growth and strategic progress
Prudential plc reported strong H1 2023 results, with new business profit up 39%. Singapore operations contributed significantly, showing robust APE sales growth driven by both agency and bancassurance channels, reflecting strong demand for savings and health products....more
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