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Proxama PLC was a UK-based technology company specializing in mobile proximity marketing, NFC (Near Field Communication) payments, and Bluetooth beacon technology. It provided solutions for brands and retailers to engage consumers based on their location. In 2016, its digital payments division was sold. In 2017, Proxama rebranded to Location Sciences Group PLC, shifting its focus to location data verification and analytics. Location Sciences Group PLC subsequently went into administration in 2023.
Served as the central hub for Proxama's strategic operations, administrative functions, and the development of its proximity marketing and mobile technology solutions.
The office was likely a standard professional workspace suited for a technology company. Specific architectural highlights are not widely documented; focus was on functional space for R&D and operations.
Proxama aimed to foster an innovative and agile work culture, characteristic of technology firms in the mobile marketing and fintech sectors. Emphasis was placed on collaboration and pioneering new digital engagement methods.
The Norwich headquarters was significant as the core operational center from which Proxama developed and launched its key technologies in the nascent field of proximity marketing in the UK.
Primarily UK-focused, Proxama's technologies, especially in mobile payments (division sold in 2016) and proximity marketing, had international applications. The company explored some international partnerships and aimed for broader reach, particularly with its US expansion efforts for its marketing technologies before its rebrand.
15 Unthank Road
Norwich
Norfolk
United Kingdom
Address: Second Floor, 14-16 Great Pulteney Street, London, W1F 9ND (historical address, varied over time)
To capitalize on London's status as a major global business and advertising center, facilitating engagement with large brands, agencies, and partners.
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As of April 2025, Proxama' leadership includes:
Proxama has been backed by several prominent investors over the years, including:
No executive news for Proxama in the last 12 months is available. Proxama rebranded to Location Sciences in 2017, and Location Sciences subsequently entered administration in 2023. Information here would be historical.
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Based on common UK corporate email patterns, Proxama likely used a standard format. The domain @proxama.com is no longer active.
[first].[last]@proxama.com
Format
john.smith@proxama.com
Example
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Success rate
Proactive Investors • October 7, 2016
Proxama PLC announced the completion of the sale of its digital payments division to Carta Worldwide. This strategic move allowed Proxama to concentrate on its core proximity marketing and location-based advertising business....more
Mobile Marketing Magazine • July 26, 2017
Proxama announced its rebranding to Location Sciences Group PLC, signaling a strategic shift towards location intelligence, data verification, and analytics. The change reflected the company's evolving focus beyond proximity marketing campaigns to address issues of accuracy and fraud in location data....more
NFCW • May 15, 2015
Proxama PLC, the AIM-quoted mobile proximity marketing and payments company, raised £2.1 million (US$3.3m) through a share placing to fund its expansion into the US market and further develop its TapPoint platform for mobile customer engagement....more
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