HQ Function

Served as the central hub for Proxama's strategic operations, administrative functions, and the development of its proximity marketing and mobile technology solutions.

Notable Features:

The office was likely a standard professional workspace suited for a technology company. Specific architectural highlights are not widely documented; focus was on functional space for R&D and operations.

Work Culture:

Proxama aimed to foster an innovative and agile work culture, characteristic of technology firms in the mobile marketing and fintech sectors. Emphasis was placed on collaboration and pioneering new digital engagement methods.

HQ Significance:

The Norwich headquarters was significant as the core operational center from which Proxama developed and launched its key technologies in the nascent field of proximity marketing in the UK.

Values Reflected in HQ: The headquarters likely embodied values of innovation, technological advancement, and a drive to connect businesses with consumers through emerging mobile technologies.

Location:

Primarily UK-focused, Proxama's technologies, especially in mobile payments (division sold in 2016) and proximity marketing, had international applications. The company explored some international partnerships and aimed for broader reach, particularly with its US expansion efforts for its marketing technologies before its rebrand.

Street Address:

15 Unthank Road

City:

Norwich

State/Province:

Norfolk

Country:

United Kingdom