What Does Proxama Do?

Total employees50
HeadquartersNorwich
Founded2005

Proxama PLC was a UK-based technology company specializing in mobile proximity marketing, NFC (Near Field Communication) payments, and Bluetooth beacon technology. It provided solutions for brands and retailers to engage consumers based on their location. In 2016, its digital payments division was sold. In 2017, Proxama rebranded to Location Sciences Group PLC, shifting its focus to location data verification and analytics. Location Sciences Group PLC subsequently went into administration in 2023.

Where Is Proxama's Headquarters?

HQ Function

Served as the central hub for Proxama's strategic operations, administrative functions, and the development of its proximity marketing and mobile technology solutions.

Notable Features:

The office was likely a standard professional workspace suited for a technology company. Specific architectural highlights are not widely documented; focus was on functional space for R&D and operations.

Work Culture:

Proxama aimed to foster an innovative and agile work culture, characteristic of technology firms in the mobile marketing and fintech sectors. Emphasis was placed on collaboration and pioneering new digital engagement methods.

HQ Significance:

The Norwich headquarters was significant as the core operational center from which Proxama developed and launched its key technologies in the nascent field of proximity marketing in the UK.

Values Reflected in HQ: The headquarters likely embodied values of innovation, technological advancement, and a drive to connect businesses with consumers through emerging mobile technologies.

Location:

Primarily UK-focused, Proxama's technologies, especially in mobile payments (division sold in 2016) and proximity marketing, had international applications. The company explored some international partnerships and aimed for broader reach, particularly with its US expansion efforts for its marketing technologies before its rebrand.

Street Address:

15 Unthank Road

City:

Norwich

State/Province:

Norfolk

Country:

United Kingdom

Where Else Does Proxama Operate Around the World?

London, United Kingdom

Address: Second Floor, 14-16 Great Pulteney Street, London, W1F 9ND (historical address, varied over time)

To capitalize on London's status as a major global business and advertising center, facilitating engagement with large brands, agencies, and partners.

Buying Intent Signals for Proxama

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Proxama? Meet the Executive Team

As of April 2025, Proxama' leadership includes:

Mark Slade - Chief Executive Officer (late Proxama PLC, transitioned to Location Sciences CEO)
Neil Garner - Founder & Former Head of Innovation / CEO Marketing Division
John Linwood - Former Chief Executive Officer (Proxama PLC, 2014-2016)

Who's Investing in Proxama?

Proxama has been backed by several prominent investors over the years, including:

Public Market Investors (AIM-listed on London Stock Exchange)
IP Group PLC (formerly through Imperial Innovations)

What Leadership Changes Has Proxama Seen Recently?

Hire0
Exits0

No executive news for Proxama in the last 12 months is available. Proxama rebranded to Location Sciences in 2017, and Location Sciences subsequently entered administration in 2023. Information here would be historical.

What Technology (Tech Stack) Is Used byProxama?

Discover the tools Proxama uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Proxama Email Formats and Examples

Based on common UK corporate email patterns, Proxama likely used a standard format. The domain @proxama.com is no longer active.

[first].[last]@proxama.com

Format

john.smith@proxama.com

Example

0%

Success rate

What's the Latest News About Proxama?

Proactive InvestorsOctober 7, 2016

Proxama completes sale of digital payments arm to focus on location services

Proxama PLC announced the completion of the sale of its digital payments division to Carta Worldwide. This strategic move allowed Proxama to concentrate on its core proximity marketing and location-based advertising business....more

Mobile Marketing MagazineJuly 26, 2017

Proxama Rebrands to Location Sciences As It Shifts Focus

Proxama announced its rebranding to Location Sciences Group PLC, signaling a strategic shift towards location intelligence, data verification, and analytics. The change reflected the company's evolving focus beyond proximity marketing campaigns to address issues of accuracy and fraud in location data....more

NFCWMay 15, 2015

Proxama raises £2.1m for US expansion

Proxama PLC, the AIM-quoted mobile proximity marketing and payments company, raised £2.1 million (US$3.3m) through a share placing to fund its expansion into the US market and further develop its TapPoint platform for mobile customer engagement....more

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