What Does ProspectaMarketing Do?

Total employees80
HeadquartersCincinnati
Founded2002

ProspectaMarketing, founded in 2002, was a marketing services company. It has since evolved and is now fully integrated into NaviStone (founded 2015), which specializes in programmatic direct mail. NaviStone leverages online intent data to send personalized direct mail to website visitors, bridging digital browsing with physical mail to help businesses recover lost web traffic and increase conversions. The information presented here primarily reflects the current operations and structure under the NaviStone brand, the successor to ProspectaMarketing.

Where Is ProspectaMarketing's Headquarters?

HQ Function

Serves as the primary hub for NaviStone's operations, including technology development for its programmatic direct mail platform, client services, sales, marketing, and strategic leadership.

Notable Features:

The headquarters houses a modern office environment conducive to a technology-focused company, supporting innovation and collaboration among its teams.

Work Culture:

NaviStone fosters a data-driven, innovative, and results-oriented work culture. Employees are focused on leveraging technology to deliver effective marketing solutions and measurable ROI for clients in a collaborative setting.

HQ Significance:

The Cincinnati headquarters is central to NaviStone's identity and operations, driving its unique approach to direct mail by integrating digital insights. It's the core of their product development and client success initiatives.

Values Reflected in HQ: The headquarters' operations and environment reflect NaviStone's commitment to innovation, data-driven decision-making, customer focus, and technological advancement in the marketing sphere.

Location:

NaviStone, successor to ProspectaMarketing, primarily operates and serves clients within the United States. While their technology platform for programmatic direct mail could potentially support campaigns in other countries with robust postal systems, their main focus and operational presence are currently U.S.-based. They leverage digital platforms to manage campaigns, allowing for a broad reach within their target market.

Street Address:

4450 Eastgate S Dr

City:

Cincinnati

State/Province:

OH

Country:

USA

Where Else Does ProspectaMarketing Operate Around the World?

No additional office locations available.

Buying Intent Signals for ProspectaMarketing

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading ProspectaMarketing? Meet the Executive Team

As of April 2025, ProspectaMarketing' leadership includes:

Allen Abbott - Chief Executive Officer
Mark Scott - Chief Technology Officer
Tom White - Chief Revenue Officer
Vicki Reasbeck - VP of Operations
Bob Hein - VP, Client Services

Who's Investing in ProspectaMarketing?

ProspectaMarketing has been backed by several prominent investors over the years, including:

Rev1 Ventures
CincyTech
Fort Washington Capital Partners

What Leadership Changes Has ProspectaMarketing Seen Recently?

Hire0
Exits0

No major public announcements regarding executive hires, exits, or transitions at NaviStone (the successor to ProspectaMarketing) have been identified in the last 12 months. The leadership team appears stable, continuing to drive the company's mission.

What Technology (Tech Stack) Is Used byProspectaMarketing?

Discover the tools ProspectaMarketing uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ProspectaMarketing Email Formats and Examples

NaviStone, the company that ProspectaMarketing evolved into, commonly uses the email format [first_initial][last]@navistone.com (e.g., jdoe@navistone.com). This is the most frequently observed pattern for company communications.

[first_initial][last]@navistone.com

Format

aabbott@navistone.com

Example

85%

Success rate

What's the Latest News About ProspectaMarketing?

NaviStone Blog • April 9, 2024

NaviStone Discusses Future Of Retail: Insights From Shoptalk 2024

NaviStone (successor to ProspectaMarketing) shared key takeaways and insights from Shoptalk 2024, focusing on the evolving retail landscape, the importance of personalization, and the role of innovative marketing technologies like programmatic direct mail in engaging consumers....more

NaviStone Blog • January 2, 2024

NaviStone Highlights Top Direct Mail Statistics for 2024

NaviStone compiled and analyzed key direct mail statistics for 2024, emphasizing the continued relevance and effectiveness of direct mail as a marketing channel, especially when integrated with digital strategies. This reflects the core business of the company that ProspectaMarketing evolved into....more

NaviStone Blog • October 19, 2023

NaviStone Offers Guide to Programmatic Direct Mail for Peak Holiday Season

NaviStone provided insights and strategies for businesses to leverage programmatic direct mail effectively during the peak holiday shopping season, aiming to help marketers maximize their reach and conversions....more

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