What Does Procede Software Do?

Total employees129
HeadquartersSan Diego
Founded2001

Procede Software is a premier provider of Dealership Management Systems (DMS) tailored for the heavy-duty truck and commercial vehicle industry. Their flagship product, Excede, is engineered to streamline all facets of dealership operations, including parts, service, sales, and finance. By leveraging robust business intelligence tools, Excede empowers dealerships to make data-driven decisions, enhance productivity, and improve overall profitability. Procede Software is committed to continuous innovation, delivering industry-leading software solutions coupled with exceptional customer support to help dealerships thrive in a competitive market.

Where Is Procede Software's Headquarters?

HQ Function

Serves as the primary center for research and development, software engineering, corporate administration, sales, marketing, and customer support operations.

Notable Features:

Modern office facilities located in the Sorrento Valley tech hub of San Diego, designed to foster a collaborative and innovative environment for software development and client services.

Work Culture:

Procede Software fosters a dynamic and customer-centric work culture that emphasizes innovation, collaboration, and continuous improvement. Employees are encouraged to contribute ideas and work together to solve challenges for their dealership clients.

HQ Significance:

The San Diego headquarters is strategically positioned to attract top technology and business talent. It serves as the nerve center for product development and company-wide strategy, directly supporting its North American client base.

Values Reflected in HQ: The headquarters likely reflects Procede's core values such as innovation, customer focus, integrity, and teamwork, with an infrastructure designed to support these principles.

Location:

Procede Software primarily focuses on serving the North American market, with a strong presence in the United States and Canada. Their Excede Dealership Management System is utilized by heavy-duty truck and commercial vehicle dealerships across these countries. While their physical offices are in North America, they support global operations for some of their multinational dealership customers, ensuring their system can handle diverse business needs.

Street Address:

9980 Huennekens St

City:

San Diego

State/Province:

CA

Country:

USA

Where Else Does Procede Software Operate Around the World?

Guelph, Ontario, Canada

Address: Specific street address not publicly listed; operates as a regional hub for Canadian operations.

To provide dedicated, localized support and strengthen Procede Software's market presence and service delivery within Canada.

Tampa, Florida, USA

Address: Specific street address not publicly listed; serves as an East Coast operational hub.

To enhance Procede Software's operational footprint and customer support capabilities on the East Coast, ensuring timely and effective service delivery.

Buying Intent Signals for Procede Software

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Procede Software? Meet the Executive Team

As of April 2025, Procede Software' leadership includes:

Larry Kettler - CEO
Deanna Cocco - CFO
Eric Fortin - CTO
Bennett Whitnell - Vice President, Sales & Marketing
Lindsay Kramer - Vice President, Product
Rob Stockfleth - Vice President, Customer Success

Who's Investing in Procede Software?

Procede Software has been backed by several prominent investors over the years, including:

Procede Software is a privately held company. Information on specific external investors is not publicly disclosed.

What Leadership Changes Has Procede Software Seen Recently?

Hire0
Exits0

Based on publicly available information, Procede Software's executive team has demonstrated stability over the past 12 months, with no major new hires or departures publicly announced at the senior executive level. Key leadership members have been in their current roles for longer than this period.

What Technology (Tech Stack) Is Used byProcede Software?

Discover the tools Procede Software uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Procede Software Email Formats and Examples

Procede Software primarily utilizes an email format consisting of the employee's first initial followed by their last name. While this is a common pattern, other formats might be used in specific cases within the organization.

[first_initial][last]@procedesoftware.com

Format

lkettler@procedesoftware.com (example for Larry Kettler)

Example

85%

Success rate

What's the Latest News About Procede Software?

Procede Software Website NewsMay 9, 2024

Procede Software Achieves SOC 2 Type 2 Compliance

Procede Software announced its successful completion of the System and Organization Controls (SOC) 2 Type 2 audit, demonstrating its commitment to maintaining high standards of data security and operational integrity for its Excede dealership management system....more

Procede Software Website NewsApril 16, 2024

Procede Software Announces 2024 Procede Insider Award Winners

At its annual conference, Procede Software honored outstanding dealership professionals and partners with the 2024 Procede Insider Awards, recognizing their innovation and excellence in leveraging the Excede DMS....more

Procede Software Website NewsSeptember 12, 2023

Procede Software to Host 2024 Procede Conference in San Diego

Procede Software announced that its annual user conference, the Procede Conference (PDC), would take place in San Diego, offering a platform for customers, partners, and industry leaders to connect and explore advancements in dealership management technology....more

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