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Probikeshop is a prominent European online retailer specializing in bicycles, cycling components, accessories, and apparel. Founded in France in 2005 by Olivier Rochon, it caters to a wide range of cyclists, from beginners to professionals, offering an extensive catalog of products from numerous well-known brands. Known for its competitive pricing, broad selection, and dedicated customer service, Probikeshop established itself as a key destination for cycling enthusiasts across Europe. Following the insolvency of its parent company Signa Sports United in late 2023, Probikeshop was acquired by Frasers Group Plc in January 2024, aiming to continue its operations and strengthen its market position under new ownership.
Serves as the central operational hub, encompassing management, marketing, purchasing, customer service, and the primary logistics and warehouse operations for Probikeshop's European activities.
Modern logistics facility specifically designed and equipped for large-scale e-commerce operations in the cycling sector, situated in a key industrial park (ZAC de la Goutte) with excellent transport connectivity for European distribution.
A dynamic, e-commerce focused environment historically driven by a collective passion for cycling. The culture emphasized product expertise and customer satisfaction. Post-acquisition by Frasers Group, the work culture is likely undergoing integration and alignment with the new parent company's standards.
Strategically positioned in France, a significant European cycling market, enabling efficient distribution across the continent. It represents the historical foundation and core operational capabilities of the company, which have been pivotal to its growth.
Probikeshop primarily focuses on the European market, with dedicated online stores and customer support for countries including France, Spain, Italy, Germany, Portugal, Belgium, and the UK, among others. While its physical operations and main logistics are centralized in France, its robust e-commerce platform enables it to serve a broad customer base across many European nations, providing access to a wide array of cycling products, components, and apparel from leading global brands.
2 Rue des Rochons, ZAC de la Goutte
Andrézieux-Bouthéon
Auvergne-RhĂ´ne-Alpes
France
Address: N/A (Operations centralized in France)
To provide a tailored online shopping experience, including local language, currency, and customer service, to cyclists in key European markets, ensuring accessibility and relevance.
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As of April 2025, Probikeshop' leadership includes:
Probikeshop has been backed by several prominent investors over the years, including:
The past 12 months have been marked by significant leadership transitions at Probikeshop, primarily driven by the insolvency of its former parent company, Signa Sports United, and the subsequent acquisition by Frasers Group Plc in early 2024. These events led to the departure of previous key executives and the establishment of new oversight by Frasers Group.
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Email communications from Probikeshop typically originate from their primary domain probikeshop.com or country-specific domains such as probikeshop.fr for French communications. Common corporate email address patterns are believed to follow standard formats like [first].[last]@[domain] (e.g., john.doe@probikeshop.com) or [first_initial][last]@[domain] (e.g., jdoe@probikeshop.fr).
[first].[last]@probikeshop.com
Format
jane.doe@probikeshop.com
Example
75%
Success rate
Bike Europe • January 24, 2024
Frasers Group PLC officially confirmed its acquisition of the French online cycling retailer Probikeshop. Probikeshop was previously part of Signa Sports United, which became insolvent. This strategic purchase is aimed at expanding Frasers Group's footprint in the European sports retail market and reportedly saved around 80 jobs at the French facility....more
Cycling Industry News • October 20, 2023
Signa Sports United (SSU), the parent company of Probikeshop and other e-commerce sports retailers like Wiggle CRC, filed for insolvency. This action followed the termination of a €150 million equity commitment from its main shareholder, Signa Holding. The insolvency placed SSU's subsidiaries, including Probikeshop, into financial distress and initiated urgent restructuring and sale processes....more
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