What Does Probikeshop Do?

Total employees80
HeadquartersAndrézieux-Bouthéon
Founded2005

Probikeshop is a prominent European online retailer specializing in bicycles, cycling components, accessories, and apparel. Founded in France in 2005 by Olivier Rochon, it caters to a wide range of cyclists, from beginners to professionals, offering an extensive catalog of products from numerous well-known brands. Known for its competitive pricing, broad selection, and dedicated customer service, Probikeshop established itself as a key destination for cycling enthusiasts across Europe. Following the insolvency of its parent company Signa Sports United in late 2023, Probikeshop was acquired by Frasers Group Plc in January 2024, aiming to continue its operations and strengthen its market position under new ownership.

Where Is Probikeshop's Headquarters?

HQ Function

Serves as the central operational hub, encompassing management, marketing, purchasing, customer service, and the primary logistics and warehouse operations for Probikeshop's European activities.

Notable Features:

Modern logistics facility specifically designed and equipped for large-scale e-commerce operations in the cycling sector, situated in a key industrial park (ZAC de la Goutte) with excellent transport connectivity for European distribution.

Work Culture:

A dynamic, e-commerce focused environment historically driven by a collective passion for cycling. The culture emphasized product expertise and customer satisfaction. Post-acquisition by Frasers Group, the work culture is likely undergoing integration and alignment with the new parent company's standards.

HQ Significance:

Strategically positioned in France, a significant European cycling market, enabling efficient distribution across the continent. It represents the historical foundation and core operational capabilities of the company, which have been pivotal to its growth.

Values Reflected in HQ: The headquarters' setup reflects a commitment to operational efficiency, maintaining a comprehensive product range, and a long-standing dedication to serving the cycling community across Europe.

Location:

Probikeshop primarily focuses on the European market, with dedicated online stores and customer support for countries including France, Spain, Italy, Germany, Portugal, Belgium, and the UK, among others. While its physical operations and main logistics are centralized in France, its robust e-commerce platform enables it to serve a broad customer base across many European nations, providing access to a wide array of cycling products, components, and apparel from leading global brands.

Street Address:

2 Rue des Rochons, ZAC de la Goutte

City:

Andrézieux-Bouthéon

State/Province:

Auvergne-RhĂ´ne-Alpes

Country:

France

Where Else Does Probikeshop Operate Around the World?

European Markets (e.g., Spain, Italy, Germany via Online Presence)

Address: N/A (Operations centralized in France)

To provide a tailored online shopping experience, including local language, currency, and customer service, to cyclists in key European markets, ensuring accessibility and relevance.

Buying Intent Signals for Probikeshop

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Probikeshop? Meet the Executive Team

As of April 2025, Probikeshop' leadership includes:

Management under Frasers Group Plc - Overseeing Probikeshop Operations
Olivier Rochon - Founder

Who's Investing in Probikeshop?

Probikeshop has been backed by several prominent investors over the years, including:

Frasers Group Plc (Current Owner)
Signa Sports United (Previous Parent Company)
Internetstores GmbH (Previous Parent Company under Signa Sports United)

What Leadership Changes Has Probikeshop Seen Recently?

Hire0
Exits2

The past 12 months have been marked by significant leadership transitions at Probikeshop, primarily driven by the insolvency of its former parent company, Signa Sports United, and the subsequent acquisition by Frasers Group Plc in early 2024. These events led to the departure of previous key executives and the establishment of new oversight by Frasers Group.

Departures

Ivan Pascual, Ivan Pascual departed his role as CEO of Probikeshop amidst the insolvency proceedings affecting its parent company, Signa Sports United.
Yannick Geyer, Yannick Geyer, who served as Managing Director for Probikeshop within the Internetstores Group structure (part of Signa Sports United), also left during the period of restructuring.

New Appointments:

Frasers Group Plc Management, Following its acquisition of Probikeshop, Frasers Group Plc assumed management oversight of the company's ongoing operations and strategic direction.

What Technology (Tech Stack) Is Used byProbikeshop?

Discover the tools Probikeshop uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Probikeshop Email Formats and Examples

Email communications from Probikeshop typically originate from their primary domain probikeshop.com or country-specific domains such as probikeshop.fr for French communications. Common corporate email address patterns are believed to follow standard formats like [first].[last]@[domain] (e.g., john.doe@probikeshop.com) or [first_initial][last]@[domain] (e.g., jdoe@probikeshop.fr).

[first].[last]@probikeshop.com

Format

jane.doe@probikeshop.com

Example

75%

Success rate

What's the Latest News About Probikeshop?

Bike Europe • January 24, 2024

Probikeshop: Frasers Group Confirms Takeover

Frasers Group PLC officially confirmed its acquisition of the French online cycling retailer Probikeshop. Probikeshop was previously part of Signa Sports United, which became insolvent. This strategic purchase is aimed at expanding Frasers Group's footprint in the European sports retail market and reportedly saved around 80 jobs at the French facility....more

Cycling Industry News • October 20, 2023

Probikeshop Parent Signa Sports United Files for Insolvency, Subsidiaries to Follow

Signa Sports United (SSU), the parent company of Probikeshop and other e-commerce sports retailers like Wiggle CRC, filed for insolvency. This action followed the termination of a €150 million equity commitment from its main shareholder, Signa Holding. The insolvency placed SSU's subsidiaries, including Probikeshop, into financial distress and initiated urgent restructuring and sale processes....more

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