Privalia is a leading online fashion outlet club founded in Spain in 2006. It specializes in offering daily flash sales of products from top brands across fashion, footwear, accessories, beauty, and home goods at significantly discounted prices for its members. Privalia primarily targets fashion-conscious consumers looking for quality brands at affordable prices. In 2016, Privalia was acquired by the French e-commerce giant Vente-Privée, now known as Veepee. Despite the acquisition, Privalia continues to operate under its well-established brand name in key European markets like Spain and Italy, leveraging Veepee's extensive network and resources while maintaining its strong local market presence and customer base. Its business model revolves around limited-time sales events, creating a sense of urgency and exclusivity for its users.
Serves as a key operational hub for Privalia's activities in Spain, including merchandising, marketing, technology development, and customer service operations for the region. It also coordinates with the broader Veepee group strategies.
Located in Barcelona's @22 innovation district, a well-known hub for technology, media, and R&D companies. The office is likely a modern facility designed to foster collaboration and innovation.
Characterized by a dynamic, fast-paced e-commerce environment with a strong focus on fashion, technology, and customer satisfaction. As part of Veepee, it blends its entrepreneurial roots with a larger corporate structure, encouraging innovation and agility.
The Barcelona headquarters represents Privalia's strong Spanish origins and its continued importance as a major market and operational center. It's a testament to its success as one of Spain's pioneering e-commerce ventures in the fashion sector.
Privalia primarily operates with a strong brand presence in Spain and Italy. As part of the Veepee group, it benefits from a wider European footprint, as Veepee is active in several countries including France, Germany, Benelux, and Switzerland. Globally supported functions include centralized e-commerce platform technology, international brand sourcing and procurement, cross-border logistics coordination, group-level marketing strategies, and shared data analytics capabilities.
Carrer de la Ciutat de Granada, 150, Edificio @Mar
Barcelona
Catalonia
Spain
Address: Via Privata Nino Bonnet, 10, 20154 Milano MI, Italy (Veepee Italy Office)
To effectively serve the Italian customer base, adapt offerings to local preferences, manage regional logistics, and drive growth for Privalia within Italy.
Address: 249 Avenue du Président Wilson, 93210 La Plaine Saint-Denis, France
Centralized management and coordination of Veepee's European operations, including setting group strategy, fostering synergies between brands like Privalia, and managing shared services.
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As of April 2025, Privalia' leadership includes:
Privalia has been backed by several prominent investors over the years, including:
Specific executive movements solely for the Privalia brand are not frequently publicized, as leadership changes are often integrated within Veepee group announcements or occur at the country management level. No prominent Privalia-branded executive changes distinct from Veepee's overall structure were identified in mainstream news over the last 12 months.
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Privalia, as part of Veepee, likely utilizes email formats common within the Veepee corporate structure. Standard corporate email patterns often include combinations of first name, last name, and initials. For Privalia-specific communications, addresses might still use the @privalia.com domain, while group-level roles might use @veepee.com.
first.last@privalia.com (e.g., jane.doe@privalia.com) or flastname@privalia.com (e.g., jdoe@privalia.com)
Format
example.name@privalia.com
Example
75%
Success rate
FashionNetwork.com • November 28, 2023
Veepee, the parent company of Privalia, expressed optimism regarding its 2023 financial performance and stated its strategic goal to return to profitability in 2024. The company highlighted a focus on operational efficiency and adapting to the evolving landscape of online retail and consumer behavior....more
CMDsport • May 15, 2023
Privalia, along with its parent company Veepee, announced a significant 30% year-over-year growth in the sales of sports-related products in the Spanish market during the first quarter of 2023. This surge indicates strong consumer interest in athletic apparel and equipment on their platforms....more
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