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Privalia's Overview

Total employees1200
HeadquartersBarcelona
Founded2006

Privalia is a leading online fashion outlet club founded in Spain in 2006. It specializes in offering daily flash sales of products from top brands across fashion, footwear, accessories, beauty, and home goods at significantly discounted prices for its members. Privalia primarily targets fashion-conscious consumers looking for quality brands at affordable prices. In 2016, Privalia was acquired by the French e-commerce giant Vente-Privée, now known as Veepee. Despite the acquisition, Privalia continues to operate under its well-established brand name in key European markets like Spain and Italy, leveraging Veepee's extensive network and resources while maintaining its strong local market presence and customer base. Its business model revolves around limited-time sales events, creating a sense of urgency and exclusivity for its users.

Where is Privalia's Headquarters?

HQ Function

Serves as a key operational hub for Privalia's activities in Spain, including merchandising, marketing, technology development, and customer service operations for the region. It also coordinates with the broader Veepee group strategies.

Notable Features:

Located in Barcelona's @22 innovation district, a well-known hub for technology, media, and R&D companies. The office is likely a modern facility designed to foster collaboration and innovation.

Work Culture:

Characterized by a dynamic, fast-paced e-commerce environment with a strong focus on fashion, technology, and customer satisfaction. As part of Veepee, it blends its entrepreneurial roots with a larger corporate structure, encouraging innovation and agility.

HQ Significance:

The Barcelona headquarters represents Privalia's strong Spanish origins and its continued importance as a major market and operational center. It's a testament to its success as one of Spain's pioneering e-commerce ventures in the fashion sector.

Values Reflected in HQ: Innovation, customer-centricity, agility, and a connection to the local technological ecosystem. The location and design likely support a collaborative and forward-thinking work environment.

Location:

Privalia primarily operates with a strong brand presence in Spain and Italy. As part of the Veepee group, it benefits from a wider European footprint, as Veepee is active in several countries including France, Germany, Benelux, and Switzerland. Globally supported functions include centralized e-commerce platform technology, international brand sourcing and procurement, cross-border logistics coordination, group-level marketing strategies, and shared data analytics capabilities.

Street Address:

Carrer de la Ciutat de Granada, 150, Edificio @Mar

City:

Barcelona

State/Province:

Catalonia

Country:

Spain

Privalia's Global Presence

Milan, Italy

Address: Via Privata Nino Bonnet, 10, 20154 Milano MI, Italy (Veepee Italy Office)

To effectively serve the Italian customer base, adapt offerings to local preferences, manage regional logistics, and drive growth for Privalia within Italy.

La Plaine Saint-Denis (Paris Area), France

Address: 249 Avenue du Président Wilson, 93210 La Plaine Saint-Denis, France

Centralized management and coordination of Veepee's European operations, including setting group strategy, fostering synergies between brands like Privalia, and managing shared services.

Buying Intent Signals for Privalia

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Privalia

As of April 2025, Privalia' leadership includes:

Jacques-Antoine Granjon - CEO & Chairman, Veepee (Parent Company of Privalia)
Albert Serrano Pons - Country Manager Spain & Italy at Veepee & Privalia
Julien Gatel - Chief Financial Officer at Veepee

Investors of Privalia

Privalia has been backed by several prominent investors over the years, including:

Veepee (Current Parent Company, acquired Privalia in 2016)
General Atlantic (Pre-Acquisition)
Highland Capital Partners (Pre-Acquisition)
Index Ventures (Pre-Acquisition)
Insight Venture Partners (Pre-Acquisition)
Cabiedes & Partners (Pre-Acquisition)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific executive movements solely for the Privalia brand are not frequently publicized, as leadership changes are often integrated within Veepee group announcements or occur at the country management level. No prominent Privalia-branded executive changes distinct from Veepee's overall structure were identified in mainstream news over the last 12 months.

Technology (Tech Stack) used by Privalia

Discover the tools Privalia uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Privalia Email Formats and Examples

Privalia, as part of Veepee, likely utilizes email formats common within the Veepee corporate structure. Standard corporate email patterns often include combinations of first name, last name, and initials. For Privalia-specific communications, addresses might still use the @privalia.com domain, while group-level roles might use @veepee.com.

first.last@privalia.com (e.g., jane.doe@privalia.com) or flastname@privalia.com (e.g., jdoe@privalia.com)

Format

example.name@privalia.com

Example

75%

Success rate

News and media

FashionNetwork.comNovember 28, 2023

Privalia Parent Veepee Optimistic About 2023 Results, Aims for Profitability in 2024

Veepee, the parent company of Privalia, expressed optimism regarding its 2023 financial performance and stated its strategic goal to return to profitability in 2024. The company highlighted a focus on operational efficiency and adapting to the evolving landscape of online retail and consumer behavior....more

CMDsportMay 15, 2023

Privalia and Veepee Report 30% Increase in Sports Product Sales in Spain (Q1 2023)

Privalia, along with its parent company Veepee, announced a significant 30% year-over-year growth in the sales of sports-related products in the Spanish market during the first quarter of 2023. This surge indicates strong consumer interest in athletic apparel and equipment on their platforms....more

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