What Does Priority Health Do?

Total employees2165
HeadquartersGrand Rapids
Founded1986

Priority Health is an award-winning, Michigan-based non-profit health plan dedicated to improving the health and lives of the people it serves. It offers a broad portfolio of health benefits options for employer groups and individuals, including Medicare and Medicaid plans. Known for its member-centric approach, Priority Health focuses on providing affordable, high-quality health coverage and innovative wellness programs. As part of Corewell Health, Priority Health is committed to a healthier Michigan.

Where Is Priority Health's Headquarters?

HQ Function

Serves as the primary operational and administrative hub, housing leadership, member services, claims processing, IT, and strategic planning for its statewide health insurance offerings.

Notable Features:

A modern, consolidated campus designed to foster collaboration and efficiency, featuring open workspaces, employee amenities, and advanced technology infrastructure. The campus was designed with sustainability and employee well-being in mind.

Work Culture:

Emphasizes a member-first philosophy, innovation in healthcare solutions, and a supportive, team-oriented environment. Employees are encouraged to contribute to the health and well-being of Michigan communities and are driven by a shared mission of improving health.

HQ Significance:

This central hub is critical for managing a complex network of providers, developing innovative health plans, ensuring timely access to care and information for over a million members across Michigan, and driving the company's strategic initiatives.

Values Reflected in HQ: The headquarters' design and operations reflect Priority Health's commitment to innovation, operational excellence, community focus, collaboration, and providing accessible, high-quality health services.

Location:

Priority Health primarily focuses its operations and services within the state of Michigan, USA. Its efforts are concentrated on providing health insurance and wellness programs to individuals, families, and employers in this region. It does not have an international operational presence for its core health plan services.

Street Address:

3111 Leonard St NE

City:

Grand Rapids

State/Province:

Michigan

Country:

USA

Where Else Does Priority Health Operate Around the World?

Southfield, Michigan, USA

Address: 27777 Franklin Rd, Southfield, MI 48034

To enhance accessibility, provide localized support for members, employers, and healthcare providers in the Metro Detroit area and surrounding communities, a key market for Priority Health.

Kalamazoo, Michigan, USA

Address: 5121 W Main St, Kalamazoo, MI 49009

To support local members, employers, and provider networks, ensuring Priority Health's services are effectively delivered in the region.

Buying Intent Signals for Priority Health

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Priority Health? Meet the Executive Team

As of April 2025, Priority Health' leadership includes:

Praveen Thadani - President, Priority Health
Shannon Wilson - Senior Vice President, Chief Financial Officer & Chief Administrative Officer
Carrie Kincaid - Senior Vice President, Commercial Markets
Joyce Chan Russell - Senior Vice President, Government Markets
Mike Jasperson - Senior Vice President, Chief Operating Officer
Dr. James D. Forshee - Senior Vice President, Chief Medical Officer
Nick Gates - Vice President, Chief Information Officer

Who's Investing in Priority Health?

Priority Health has been backed by several prominent investors over the years, including:

Corewell Health (Parent Organization)

What Leadership Changes Has Priority Health Seen Recently?

Hire2
Exits0

Priority Health has strengthened its leadership team with key appointments in finance and information technology over the past year to support its strategic goals and enhance operational capabilities. No major executive departures have been publicly announced during this period.

New Appointments:

Shannon Wilson, Shannon Wilson was appointed as SVP, CFO & CAO, bringing extensive experience in healthcare finance and strategy to Priority Health.
Nick Gates, Nick Gates joined Priority Health as VP, CIO, tasked with leading the company's technology strategy and digital transformation efforts.

What Technology (Tech Stack) Is Used byPriority Health?

Discover the tools Priority Health uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Priority Health Email Formats and Examples

Priority Health commonly uses the first.last email format for its employees. Understanding this pattern can be useful for professional communication when direct contact information is not readily available.

[first].[last]@priorityhealth.com

Format

john.doe@priorityhealth.com

Example

90%

Success rate

What's the Latest News About Priority Health?

Priority Health Newsroom • February 7, 2024

Priority Health names new chief information officer

Priority Health announced Nick Gates as its new vice president and chief information officer (CIO). Gates will lead Priority Health’s information services team and oversee the company’s technology strategy and digital product design....more

Priority Health Newsroom • October 10, 2023

Priority Health Medicare plans earn 4.5 Stars (out of 5) from the Centers for Medicare and Medicaid Services for 2024

Priority Health announced that its Medicare Advantage plans have once again received high ratings from the Centers for Medicare and Medicaid Services (CMS). For 2024, Priority Health’s HMO-POS and PPO Medicare Advantage plans received 4.5 Stars (out of 5)....more

Priority Health Newsroom • October 3, 2023

Priority Health names new chief financial officer and chief administrative officer

Priority Health announced Shannon Wilson as its new senior vice president, chief financial officer (CFO) and chief administrative officer (CAO). Wilson will lead Priority Health’s finance and administration teams....more

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