What Does Principis Capital Do?

Total employees120
HeadquartersNew York
Founded2009

Principis Capital is a leading provider of alternative financing solutions for small and medium-sized businesses (SMBs) across the United States. They specialize in offering merchant cash advances (MCAs) and other flexible funding options designed to provide businesses with quick access to working capital. Their services cater to businesses that may not qualify for traditional bank loans or require faster funding than banks can typically provide. Principis Capital focuses on understanding the unique cash flow and operational needs of each client to offer tailored financial products, helping businesses manage expenses, invest in growth opportunities, or bridge financial gaps.

Where Is Principis Capital's Headquarters?

HQ Function

The New York headquarters serves as the central hub for executive leadership, underwriting, sales operations, marketing, customer support, and strategic planning for Principis Capital.

Notable Features:

Located in a prominent Class A office building in Midtown Manhattan, offering modern facilities and excellent transport links.

Work Culture:

The work culture is likely dynamic and fast-paced, characteristic of the financial services industry in New York, with a strong emphasis on performance, client service, and innovation in financial technology.

HQ Significance:

Its location in New York City provides access to a rich talent pool, proximity to financial markets, partners, and a vibrant business ecosystem, crucial for a financial services company.

Values Reflected in HQ: The choice of a prime NYC location reflects professionalism, ambition, and a commitment to being at the forefront of the alternative lending industry.

Location:

Principis Capital's primary market and operations are focused within the United States. They provide financing solutions to small and medium-sized businesses located across the various states. There is no public information indicating significant direct operations or dedicated offices outside of the U.S.

Street Address:

90 Park Avenue, 18th Floor

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Principis Capital Operate Around the World?

Information Not Publicly Specified

Address: N/A

To support nationwide client acquisition and service, potentially through remote sales and support staff rather than multiple large physical offices.

Buying Intent Signals for Principis Capital

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Principis Capital? Meet the Executive Team

As of April 2025, Principis Capital' leadership includes:

Ed Chan - Chief Executive Officer
Solomon Lax - Co-Founder & Chairman
Jerry Berg - Chief Revenue Officer

Who's Investing in Principis Capital?

Principis Capital has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has Principis Capital Seen Recently?

Hire0
Exits0

Based on publicly available information, there have been no widely publicized major executive hires or departures at Principis Capital in the last 12 months. The core leadership team appears stable.

What Technology (Tech Stack) Is Used byPrincipis Capital?

Discover the tools Principis Capital uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Principis Capital Email Formats and Examples

Principis Capital likely uses common corporate email structures. The most probable format connects the employee's first initial with their last name.

[first_initial][last]@principiscapital.com

Format

echan@principiscapital.com

Example

80%

Success rate

What's the Latest News About Principis Capital?

deBanked • October 26, 2023

Principis Capital news title

Principis Capital was mentioned as a sponsor and participant at Broker Fair 2023, an event focused on the alternative finance and merchant cash advance industry. Their participation highlights their active engagement in the broker community and the broader alternative lending ecosystem....more

Principis Capital Website (Blog/News section) • May 1, 2023

Principis Capital news title

Principis Capital often publishes blog posts and insights aimed at small business owners, covering topics such as managing cash flow, understanding financing options, and strategies for business growth. These resources demonstrate their commitment to supporting the SMB community beyond just providing capital....more

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