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Primrose Schools is a national system of accredited private preschools that provides a premier early education and care experience for children and families. With a proprietary Balanced Learning® approach, Primrose Schools offers curriculum for infants through kindergarten, focusing on character development, literacy, math, science, creative arts, and physical development. Founded in 1982, Primrose Schools has grown into a leading educational childcare franchisor with over 500 schools in more than 30 states.
The headquarters, also known as the Primrose Schools Support Center, provides comprehensive support to its franchise owners, including curriculum development, operational guidance, marketing strategies, training, and technology resources.
Located in a modern office park, the Support Center is designed to foster collaboration and innovation among its corporate team members supporting the nationwide school network.
The work culture at Primrose Schools' headquarters is mission-driven, emphasizing a passion for early childhood education, collaboration, and support for franchisees to deliver high-quality learning experiences.
The headquarters is crucial for maintaining brand consistency, driving educational excellence through curriculum updates, and ensuring the operational success and growth of the entire Primrose Schools franchise system.
Primrose Schools primarily operates within the United States, with a strong and expanding network of franchised schools across more than 30 states. While its educational philosophy and curriculum are highly regarded, the company's physical school presence is currently focused on the domestic U.S. market. Global support functions are centralized at their U.S. headquarters.
3200 Windy Hill Road SE, Suite 1200E
Atlanta
GA
USA
Address: Varies by specific school location (Franchised Network)
To provide accessible, high-quality early learning experiences and childcare to families in local communities across the United States, upholding consistent brand standards and educational philosophies.
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As of April 2025, Primrose Schools' leadership includes:
Primrose Schools has been backed by several prominent investors over the years, including:
Over the past year, Primrose Schools saw a significant leadership transition with the retirement of its long-serving CEO and the appointment of a new CEO from within the company. There was also a key promotion to a Chief Officer role and a departure in the marketing leadership.
Discover the tools Primrose Schools uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Primrose Schools primarily utilizes the [first].[last]@primroseschools.com email format for its corporate employees. This is the most common pattern, although other formats might exist in rare cases.
[first].[last]@primroseschools.com
Format
jane.doe@primroseschools.com
Example
85%
Success rate
PR Newswire • February 1, 2024
Primrose Schools announced a year of significant achievements in 2023, including opening 28 new schools, awarding 47 franchise agreements, and receiving multiple industry accolades. The company emphasized its commitment to expanding access to quality early education....more
Franchise Times • January 9, 2024
Primrose Schools announced that Steve Clemente, formerly President, assumed the role of Chief Executive Officer, effective January 1, 2024. This transition follows the retirement of Jo Kirchner, who led the company for over two decades, significantly expanding its national footprint....more
Primrose Schools Newsroom • November 2, 2023
Primrose Schools received recognition from both Entrepreneur magazine and Franchise Business Review as a leading franchise opportunity for military veterans. This highlights the company's supportive programs and incentives designed for veteran franchisees....more
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