What Does Primerica Do?

Total employees17831
HeadquartersDuluth
Founded1977

Primerica, Inc. (NYSE: PRI) is a leading provider of financial products and services to middle-income households in the United States and Canada. This includes term life insurance, mutual funds, annuities, and other financial solutions. Primerica's mission is "to help families earn more income and become properly protected, debt free and financially independent." They achieve this through a large independent sales force, focusing on financial education and personalized service.

Where Is Primerica's Headquarters?

HQ Function

The headquarters serves as the central command for Primerica's North American operations, encompassing strategic planning, product development, IT, marketing, legal, finance, and comprehensive support services for its vast network of independent financial representatives.

Notable Features:

A modern, expansive corporate campus with facilities designed to support large-scale operations, training programs, and employee amenities. While specific unique architectural highlights are not broadly publicized, the campus is purpose-built for efficiency and to foster a collaborative environment.

Work Culture:

The HQ work culture is centered on supporting its extensive field sales force. It emphasizes teamwork, innovation in financial services, a strong sense of mission towards client financial well-being, and continuous professional development. There's a focus on compliance, operational excellence, and technological advancement to empower representatives.

HQ Significance:

Primerica's headquarters is crucial for unifying its diverse operations, driving corporate strategy, ensuring regulatory adherence across multiple jurisdictions, and providing the essential infrastructure and support that enables its thousands of independent representatives to serve clients effectively.

Values Reflected in HQ: The headquarters' design and operations reflect Primerica's commitment to professionalism, stability, and growth. The investment in a significant physical presence underscores its long-term vision and dedication to supporting its representatives and serving its client base with accessible financial solutions.

Location:

Primerica's operations are primarily focused on North America, serving middle-income families in the United States, Canada, Puerto Rico, and Guam. Globally supported functions include the provision and servicing of term life insurance, mutual funds, annuities, and other investment products. This is facilitated through a robust support system for its independent sales force, encompassing training, technology platforms, marketing materials, and compliance oversight tailored to each region.

Street Address:

1 Primerica Parkway

City:

Duluth

State/Province:

Georgia

Country:

USA

Where Else Does Primerica Operate Around the World?

Mississauga, Ontario, Canada

Address: 6985 Financial Drive, Suite 400, Mississauga, ON L5N 0G3, Canada

To lead Primerica's operations and growth strategy in Canada, ensuring that Canadian middle-income families have access to the company's financial products and services, and providing localized support to the Canadian sales force.

Buying Intent Signals for Primerica

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Primerica? Meet the Executive Team

As of April 2025, Primerica' leadership includes:

Glenn J. Williams - Chief Executive Officer
Peter W. Schneider - President
Alison S. Rand - Executive Vice President and Chief Financial Officer
Gregory C. Pitts - Executive Vice President and Chief Operating Officer
Estee Faranda - Executive Vice President, Chief Strategy Officer and Head of Business Development
Lisa A. Brown - Executive Vice President, Chief Administrative Officer and General Counsel
Kathryn L. Kieser - Executive Vice President, Chief Reputation Officer & President, The Primerica Foundation

Who's Investing in Primerica?

Primerica has been backed by several prominent investors over the years, including:

The Vanguard Group, Inc.
BlackRock, Inc.
Fidelity Management & Research Company LLC (FMR Co.)
State Street Global Advisors (SSgA)
LSV Asset Management

What Leadership Changes Has Primerica Seen Recently?

Hire0
Exits0

Primerica announced a significant leadership succession plan in February 2024. Current CEO Glenn J. Williams and President Peter W. Schneider are set to retire effective April 1, 2025. Estee Faranda, currently EVP, Chief Strategy Officer and Head of Business Development, has been appointed as the incoming CEO of PFS Investments and President of Primerica, effective the same date. There were no other publicly announced *completed* top-level executive hires or exits within the main C-suite in the immediate past 12 months.

Departures

Glenn J. Williams, Announced intention to retire as CEO, effective April 1, 2025, as part of a planned leadership succession.
Peter W. Schneider, Announced intention to retire as President, effective April 1, 2025, as part of a planned leadership succession.

New Appointments:

Estee Faranda, Appointed as incoming CEO of PFS Investments and President of Primerica, succeeding Glenn Williams and Peter Schneider, effective April 1, 2025.

What Technology (Tech Stack) Is Used byPrimerica?

Discover the tools Primerica uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Primerica Email Formats and Examples

Primerica's corporate email addresses most commonly follow the [first_initial][last_name]@primerica.com pattern. Other formats like [first_name].[last_name]@primerica.com might exist but are less prevalent for general corporate communication.

[first_initial][last_name]@primerica.com

Format

jsmith@primerica.com

Example

75%

Success rate

What's the Latest News About Primerica?

Primerica Press Release / Business WireMay 8, 2024

Primerica Reports First Quarter 2024 Results

Primerica announced its financial results for the first quarter ended March 31, 2024. The company reported total revenues of $735.3 million and net income of $134.9 million, highlighting growth in term life insurance policies issued and client asset values....more

Primerica Newsroom / Gwinnett ChamberApril 25, 2024

Primerica Named Among Gwinnett Chamber's Largest Employers

Primerica was recognized by the Gwinnett Chamber as one of the largest employers in Gwinnett County, Georgia. This acknowledgment underscores its significant economic contribution to the local community where its international headquarters is located....more

Primerica Press Release / Business WireFebruary 14, 2024

Primerica Announces CEO and President Succession Plan

Primerica announced that Glenn J. Williams will retire as Chief Executive Officer and Peter W. Schneider will retire as President, both effective April 1, 2025. Estee Faranda, currently Executive Vice President, Chief Strategy Officer and Head of Business Development, will succeed Mr. Williams as CEO of PFS Investments and Mr. Schneider as President of Primerica....more

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