What Does Primedia Broadcasting Do?

Total employees750
HeadquartersBryanston, Johannesburg
Founded1994

Primedia Broadcasting is one of South Africa's foremost media companies, operating a portfolio of highly successful commercial radio stations including 947, 702, Kfm 94.5, and CapeTalk. It is also home to Eyewitness News (EWN), a leading independent news brand. The company focuses on delivering engaging content, music, and up-to-the-minute news to a diverse audience across various platforms, establishing itself as a key player in the South African media landscape.

Where Is Primedia Broadcasting's Headquarters?

HQ Function

Serves as the central operational hub for the company's radio stations (like 947 and 702), Eyewitness News services, and corporate administrative functions. It houses broadcast studios, newsrooms, and management offices.

Notable Features:

Primedia Place is a modern office park. Block B is equipped with state-of-the-art broadcast studios and infrastructure necessary for live radio and news production.

Work Culture:

The work culture at Primedia Broadcasting's HQ is characterized by its fast-paced, dynamic, and creative environment, intrinsic to the media and broadcasting industry. There's a strong emphasis on collaboration, innovation, and timely delivery of news and entertainment.

HQ Significance:

The headquarters is strategically located in Johannesburg's economic core, providing access to talent and resources. It acts as the nerve center for some of South Africa's most influential media brands, shaping public discourse and entertainment.

Values Reflected in HQ: The headquarters reflects Primedia Broadcasting's commitment to innovation, quality broadcasting, and connectivity, with facilities designed for high-performance media operations and collaboration.

Location:

Primedia Broadcasting's primary operational footprint is within South Africa, where it is a leading media entity. However, its influence extends globally through the digital availability of its content. Eyewitness News (EWN) provides news coverage accessible worldwide online, and its radio stations (947, 702, Kfm, CapeTalk) offer live streaming services, allowing international audiences to connect with its programming. This digital reach constitutes its main global touchpoint, rather than physical international offices for broadcasting operations.

Street Address:

Primedia Place, 54 Peter Place, Block B

City:

Bryanston, Johannesburg

State/Province:

Gauteng

Country:

South Africa

Where Else Does Primedia Broadcasting Operate Around the World?

Cape Town, Western Cape, South Africa

Address: The Media Quarter, 22 Somerset Road, Green Point, Cape Town, 8005, South Africa

To serve the Western Cape audience with locally relevant news, talk shows, and music programming, ensuring a strong regional media presence and addressing local interests and concerns.

Buying Intent Signals for Primedia Broadcasting

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Primedia Broadcasting? Meet the Executive Team

As of April 2025, Primedia Broadcasting' leadership includes:

Lindile Xoko - Chief Executive Officer
Karl Gostner - Chief Operating Officer
Sibusiso Ngalwa - Editor-in-Chief, Eyewitness News
Nwabisa Mayema - Head of Programming

Who's Investing in Primedia Broadcasting?

Primedia Broadcasting has been backed by several prominent investors over the years, including:

Mineworkers Investment Company (MIC)
Ethos Private Equity
Primedia Group Empowerment Trust
Primedia Management Share Trust

What Leadership Changes Has Primedia Broadcasting Seen Recently?

Hire1
Exits1

The most significant executive change at Primedia Broadcasting in the last 12-18 months was the appointment of Lindile Xoko as CEO in May 2023, succeeding Geraint Crwys-Williams who transitioned to Chairman. This marks a key leadership update for the company.

Departures

Geraint Crwys-Williams, Geraint Crwys-Williams vacated the CEO position, transitioning to the role of Chairman of Primedia Broadcasting.

New Appointments:

Lindile Xoko, Lindile Xoko was appointed as the new Chief Executive Officer of Primedia Broadcasting.
Geraint Crwys-Williams, Geraint Crwys-Williams was appointed Chairman of Primedia Broadcasting.

What Technology (Tech Stack) Is Used byPrimedia Broadcasting?

Discover the tools Primedia Broadcasting uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Primedia Broadcasting Email Formats and Examples

Primedia Broadcasting typically uses standard corporate email formats. The most common pattern is likely the first initial followed by the last name, or first name and last name separated by a dot, using the @primediabroadcasting.co.za domain.

Common formats include [first_initial][last]@primediabroadcasting.co.za (e.g., jdoe@primediabroadcasting.co.za) and [first].[last]@primediabroadcasting.co.za (e.g., jane.doe@primediabroadcasting.co.za).

Format

lxoko@primediabroadcasting.co.za (example for Lindile Xoko, using first initial last name format)

Example

75%

Success rate

What's the Latest News About Primedia Broadcasting?

BizcommunityDecember 2, 2023

Primedia Broadcasting Stations Dominate at the 2023 SA Radio Awards

Primedia Broadcasting's stations, including 947, 702, Kfm 94.5, and CapeTalk, received numerous accolades at the 2023 South African Radio Awards. Their wins across various categories underscored their strength in content creation, broadcasting talent, and listener engagement....more

Eyewitness News (EWN)October 8, 2023

Thousands Participate in 702's Walk the Talk Event in Pretoria

Radio 702, a Primedia Broadcasting station, successfully hosted its annual Walk the Talk event. Thousands of people participated, walking through the streets of Pretoria to promote community, health, and social cohesion, an initiative widely covered by Eyewitness News....more

Media UpdateMay 16, 2023

Primedia Broadcasting Appoints Lindile Xoko as New CEO

Primedia Broadcasting announced Lindile Xoko as its new Chief Executive Officer. Xoko, with a strong background in technology and media, took over from Geraint Crwys-Williams, who transitioned to the role of Chairman. The appointment is aimed at steering the company's continued growth and digital evolution....more

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