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Primary Residential Mortgage, Inc.'s Overview

Total employees2000
HeadquartersSalt Lake City
Founded1998

Primary Residential Mortgage, Inc. (PRMI) is a prominent national residential mortgage lender dedicated to helping individuals and families achieve their dreams of homeownership. Founded in 1998, PRMI offers a wide array of loan products, including conventional, FHA, VA, USDA, and jumbo mortgages, as well as refinancing options. The company emphasizes a 'Where the Primary Focus is You' approach, striving to provide a simple, personal, and efficient mortgage experience through its extensive network of local branches and experienced loan officers across the United States.

Where is Primary Residential Mortgage, Inc.'s Headquarters?

HQ Function

The headquarters serves as the central command for PRMI's national operations, including executive leadership, underwriting, compliance, technology development, marketing, human resources, and overall strategic planning.

Notable Features:

The Salt Lake City headquarters is a modern corporate facility equipped to support a large, distributed workforce and complex mortgage operations. It likely features collaborative workspaces and advanced technological infrastructure.

Work Culture:

PRMI promotes a work culture centered around its 'P.R.I.D.E.' values: Patience, Respect, Integrity, Diligence, and Excellence. The environment is described as team-oriented and supportive, with a strong focus on customer satisfaction, ethical practices, and community involvement. They often receive accolades as a top workplace.

HQ Significance:

The headquarters is significant as it centralizes PRMI's core functions, ensuring consistency in service, adherence to regulatory standards, and strategic direction for its hundreds of branches across the nation. It's the heart of their operational and corporate governance.

Values Reflected in HQ: The headquarters' operations aim to reflect PRMI's core values of integrity, customer focus ('Where the Primary Focus is You'), operational excellence, and commitment to its employees and the communities it serves.

Location:

Primary Residential Mortgage, Inc. primarily operates within the United States, with a strong national presence encompassing numerous states. Through its widespread network of local branches, PRMI serves diverse communities nationwide, focusing on providing residential mortgage services to the American housing market. While its operations are U.S.-centric, it supports a vast range of homebuyers and homeowners across the country.

Street Address:

1480 North 2200 West

City:

Salt Lake City

State/Province:

UT

Country:

USA

Primary Residential Mortgage, Inc.'s Global Presence

Las Vegas, NV, USA

Address: 8360 W. Sahara Ave., Suite 100, Las Vegas, NV 89117

To serve the dynamic housing market of Las Vegas and surrounding Clark County, assisting clients with purchase and refinance mortgage needs with local expertise.

Boston, MA, USA

Address: 100 State Street, Suite 900, Boston, MA 02109

To cater to the diverse home financing requirements of the Boston metropolitan area, including historic neighborhoods and new developments, supporting both first-time buyers and experienced homeowners.

Nationwide, USA

Address: Over 270 branches across the United States

To provide accessible, localized mortgage services across the country, enabling personalized support and community-focused lending tailored to regional housing market conditions and borrower needs.

Buying Intent Signals for Primary Residential Mortgage, Inc.

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Primary Residential Mortgage, Inc.

As of April 2025, Primary Residential Mortgage, Inc.' leadership includes:

Kenneth C. Knudson - Chief Executive Officer
Dave Zitting - Founder & Chairman of the Board
Chris Jones - President
Hattie M. Lagomasini - Chief Operating Officer
Tom George - Chief Financial Officer
Burton Embry - Chief Compliance Officer & General Counsel
Ruth Green - Executive Vice President of Operations

Investors of Primary Residential Mortgage, Inc.

Primary Residential Mortgage, Inc. has been backed by several prominent investors over the years, including:

Primary Residential Mortgage, Inc. is a privately held company.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Primary Residential Mortgage, Inc. strengthened its operational leadership with key executive appointments in the past year, enhancing its capacity to serve customers effectively.

New Appointments:

Ruth Green, Ruth Green joined PRMI as Executive Vice President of Operations, tasked with leading and enhancing the company's operational functions.

Technology (Tech Stack) used by Primary Residential Mortgage, Inc.

Discover the tools Primary Residential Mortgage, Inc. uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Primary Residential Mortgage, Inc. Email Formats and Examples

Primary Residential Mortgage, Inc. commonly utilizes the email format consisting of the first initial of the employee's first name followed by their full last name, all preceding '@primeres.com'. This is a standard convention for many corporations, facilitating straightforward communication.

flast@primeres.com

Format

jdoe@primeres.com

Example

75-85%

Success rate

News and media

PRMI News & EventsApril 2, 2024

Primary Residential Mortgage, Inc. Honored as a Top Mortgage Lender by Scotsman Guide for Ninth Consecutive Year

PRMI announced its recognition as a Top Mortgage Lender by Scotsman Guide for 2023, marking the ninth year in a row the company has received this prestigious distinction. This award highlights PRMI's consistent performance and significant lending volume....more

PRMI News & EventsMarch 19, 2024

Primary Residential Mortgage, Inc. Division Manager, Shanon Schinkel, Named One of MPA’s Elite Women for 2024

Shanon Schinkel, a Division Manager at PRMI, was recognized by Mortgage Professional America (MPA) as one of its Elite Women for 2024. This award celebrates influential women in the mortgage industry....more

PRMI News & EventsNovember 9, 2023

Primary Residential Mortgage, Inc. Achieves Gold Level in 2024 Military Friendly® Employer Designation

PRMI has been designated as a Gold Level Military Friendly® Employer for 2024, recognizing its commitment to creating sustainable and meaningful benefits for the military community....more

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