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Primary
What Does Primary Do?
Primary Live Ltd is a television programme production company, incorporated in January 2017, operating as an integral part of Warner Bros. Discovery (WBD) Sports. Specializing in creating world-class live and non-live sports content, Primary Live's productions are showcased across WBD's extensive platforms, including Eurosport and discovery+, and also for external clients. The company plays a significant role in WBD's sports broadcasting strategy, contributing to the production of major international sporting events and delivering innovative and engaging sports coverage to a global audience. While a distinct entity, its operations and branding are closely tied with Warner Bros. Discovery's sports division.
Where Is Primary's Headquarters?
HQ Function
Serves as the main operational hub for Primary Live's sports content creation, leveraging Warner Bros. Discovery's advanced media facilities, technology, and production infrastructure.
Notable Features:
Chiswick Park is a modern, award-winning business park known for its landscaped environment, contemporary architecture, and state-of-the-art facilities specifically designed to cater to leading media and technology companies.
Work Culture:
Operating within the Warner Bros. Discovery ecosystem, the work culture at Primary Live is expected to be dynamic, collaborative, and fast-paced, particularly within the demanding field of live sports production. There's a strong emphasis on innovation, teamwork, and delivering high-quality broadcast content.
HQ Significance:
The London Chiswick Park hub is strategically vital for WBD Sports' European and global operations. It provides Primary Live with direct access to a deep pool of production talent, cutting-edge technology, and extensive distribution networks essential for its international sports content.
Values Reflected in HQ: The operational environment reflects Warner Bros. Discovery's core values, such as creativity, storytelling excellence, global impact, diversity, and embracing technological advancement in the media and entertainment industry.
Location:
Operating under the Warner Bros. Discovery Sports umbrella, Primary Live's productions contribute to a vast global sports media footprint. Their content is distributed internationally via WBD's platforms such as Eurosport and discovery+, reaching audiences in numerous countries and territories. Primary Live supports global production requirements for a diverse range of sporting events for which WBD Sports holds broadcasting rights, ensuring high-quality coverage across different regions.
Street Address:
Warner Bros. Discovery, Building 2, Chiswick Park, 566 Chiswick High Road
City:
London
State/Province:
England
Country:
United Kingdom
Where Else Does Primary Operate Around the World?
Paris, ÃŽle-de-France, France
Address: Warner Bros. Discovery / Eurosport, 3 Rue Gaston et René Caudron, 92130 Issy-les-Moulineaux, France
Facilitates sports production and broadcasting for French and broader European markets, supporting Eurosport's extensive sports rights portfolio and discovery+ content initiatives.
Buying Intent Signals for Primary
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Primary? Meet the Executive Team
As of April 2025, Primary' leadership includes:
Who's Investing in Primary?
Primary has been backed by several prominent investors over the years, including:
What Leadership Changes Has Primary Seen Recently?
In the past 12-18 months, Primary Live Ltd experienced a key leadership transition with the appointment of a new director, aligning with its operational activities within Warner Bros. Discovery.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byPrimary?
Discover the tools Primary uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Primary Email Formats and Examples
As Primary Live Ltd is an integral part of Warner Bros. Discovery, employees most likely utilize standard Warner Bros. Discovery (wbd.com) corporate email addresses. Common formats at large corporations include [first].[last]@domain.com or [first_initial][last_name]@domain.com.
[first].[last]@wbd.com
Format
john.smith@wbd.com
Example
90%
Success rate
What's the Latest News About Primary?
Warner Bros. Discovery Press Room • July 26, 2023
Primary Live Contributes to WBD's Unrivaled Olympic Games Paris 2024 Production
As part of Warner Bros. Discovery Sports, Primary Live Ltd is expected to play a role in the extensive production and broadcast plans for the Olympic Games Paris 2024. WBD announced its most ambitious Olympic Games coverage to date, promising immersive viewing experiences across its platforms like Eurosport and discovery+. This involves significant production efforts, leveraging expertise from units like Primary Live to deliver comprehensive live coverage, highlights, and analysis to millions of viewers across Europe....more
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