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Prima Power's Overview

Total employees1700
HeadquartersCollegno (TO)
Founded1977

Prima Power is a world-class supplier of machines and systems for the sheet metal working industry. Their product range covers all stages of the sheet metal working process: 2D and 3D laser cutting, welding and drilling machines, punching machines, combined punch/laser and punch/shear machines, press brakes, panel benders, servo-electric bending solutions, automation systems, and software. Prima Power is the Machinery Division of Prima Industrie S.p.A., a group with over 40 years of experience in this sector. They are committed to innovation and providing solutions for flexible, efficient, and sustainable manufacturing.

Where is Prima Power's Headquarters?

HQ Function

Serves as the global headquarters for Prima Power's machinery division, overseeing strategic direction, research and development for key technologies, manufacturing, and international sales and service coordination.

Notable Features:

The Collegno campus includes advanced manufacturing plants, extensive R&D laboratories, and a main Technology Center for showcasing the latest machinery and software solutions to customers and partners.

Work Culture:

The work culture emphasizes engineering excellence, innovation in manufacturing technology, and a strong customer-centric approach. It's an international environment fostering collaboration and technical expertise.

HQ Significance:

The Collegno headquarters is pivotal to Prima Power's global operations, innovation pipeline, and brand reputation as a leader in sheet metal processing technology, anchored in a region with a rich industrial heritage.

Values Reflected in HQ: The headquarters embodies Prima Power's core values of technological leadership, precision engineering, sustained innovation, customer partnership, and a commitment to developing smart, sustainable manufacturing solutions.

Location:

Prima Power maintains a robust global presence with manufacturing facilities in Italy, Finland, the USA, and China. Its worldwide sales and service network spans over 80 countries, supported by direct subsidiaries, joint ventures, and specialized dealers. This extensive network ensures local customer support, timely service, and tailored solutions for diverse industrial markets across Europe, the Americas, and Asia-Pacific.

Street Address:

Via Torino-Pianezza, 36

City:

Collegno (TO)

State/Province:

Turin

Country:

Italy

Prima Power's Global Presence

Arlington Heights, Illinois, USA

Address: 555 W. Algonquin Road, Arlington Heights, IL 60005, USA

To provide comprehensive support and localized solutions to the extensive manufacturing base in North America, ensuring close customer relationships and rapid response.

Seinäjoki, Finland

Address: Varastotie 5, FI-60100 Seinäjoki, Finland

Acts as a Northern European operational base and a global center of excellence for specific product lines, driving innovation in eco-efficient machinery.

Suzhou, China

Address: No. 5 Plant, No. 388 Suhong Middle Road, Suzhou Industrial Park, Suzhou, Jiangsu Province, 215027, China

Strategically positioned to serve the large and growing manufacturing sectors in China and the broader Asia-Pacific region with competitive solutions and local expertise.

Buying Intent Signals for Prima Power

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Prima Power

As of April 2025, Prima Power' leadership includes:

Giovanni Negri - Chief Executive Officer, Prima Industrie Group
Paolo Targa - Managing Director, Prima Power (Machinery Division)
Gianfranco Carbonato - Executive Chairman, Prima Industrie Group
Ezio Basso - General Manager, Prima Industrie Group
Marco Pintauro - Chief Financial Officer, Prima Industrie Group

Investors of Prima Power

Prima Power has been backed by several prominent investors over the years, including:

Femto Technologies S.p.A. (an entity related to the founding families and management)
GISEMA B.V.
Shares of parent company Prima Industrie S.p.A. are publicly traded on Euronext STAR Milan (Borsa Italiana), held by various institutional and retail investors.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

In May 2023, Prima Industrie Group announced leadership transitions, with Giovanni Negri appointed as CEO, succeeding Ezio Basso, who continued as General Manager. These changes reflect strategic adjustments within the existing leadership team.

Departures

Ezio Basso, Ezio Basso stepped down from the CEO position and transitioned to the role of General Manager within Prima Industrie Group.

New Appointments:

Giovanni Negri, Giovanni Negri was appointed as the Chief Executive Officer of Prima Industrie Group.

Technology (Tech Stack) used by Prima Power

Discover the tools Prima Power uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Prima Power Email Formats and Examples

Prima Power likely utilizes a standard corporate email format, typically based on employee names. Common structures in similar international technology companies include [firstname].[lastname]@[companydomain.com] or [firstinitial][lastname]@[companydomain.com]. The official domain is primapower.com.

firstname.lastname@primapower.com

Format

jane.doe@primapower.com

Example

80%

Success rate

News and media

Prima Power Official WebsiteSeptember 28, 2023

Prima Power Celebrates the Grand Opening of its New Technology Center in Germany

Prima Power announced the official opening of its new advanced Technology Center in Neufahrn, near Munich, Germany. This facility aims to strengthen its presence in the German market and enhance customer support with live demonstrations and application development....more

Prima Power Official WebsiteSeptember 18, 2023

EMO Hannover 2023: Prima Power presents the future of sustainable and digital sheet metal working

At EMO Hannover 2023, Prima Power showcased its latest innovations focused on sustainability, digitalization, and automation in sheet metal processing. Highlights included energy-efficient machinery and smart software solutions for integrated manufacturing....more

Prima Power Official WebsiteMay 10, 2023

Prima Power showcases its latest innovations for sheet metal processing at Lamiera 2023

Prima Power participated in Lamiera 2023, presenting its newest generation of laser cutting machines, including the Laser Genius K, alongside advanced software suites designed to optimize production and connectivity in smart factories....more

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