Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Primal Pet Foods is a leading provider of raw and natural pet foods, dedicated to enhancing pet health through species-appropriate nutrition. Founded in 2001 by Matt Koss, the company focuses on using high-quality, human-grade ingredients, including responsibly sourced proteins, certified organic produce, and unrefined supplements. Primal offers a variety of product forms such as raw frozen, freeze-dried, gently cooked, treats, and hydrators, aiming to make raw feeding convenient and accessible for pet owners. They emphasize transparency in sourcing and production, operating their own manufacturing facilities in the USA to ensure quality and safety.
Serves as the central hub for corporate strategy, product development, marketing, sales operations, and administrative functions for Primal Pet Foods.
Modern office and R&D facility designed to foster innovation in pet nutrition. While specific architectural details are not widely publicized, it likely includes collaborative workspaces and potentially pet-friendly amenities reflecting the company's focus.
A passionate, collaborative, and pet-centric environment. Employees are typically driven by a shared commitment to animal health, natural nutrition, and product quality. The culture likely encourages innovation and a hands-on approach.
The Fairfield headquarters is the nerve center for Primal Pet Foods, driving its mission to elevate pet health through superior nutrition. It's key for strategic decision-making, brand management, and pioneering new products in the raw and natural pet food categories.
Primal Pet Foods primarily focuses its operations, including sales, marketing, and distribution, within North America (USA and Canada). Their products are available through a network of independent pet retailers across these countries. While direct global operations beyond North America are not prominent, they may engage in international partnerships or exports to select markets.
2050 Cessna Dr
Fairfield
CA
USA
Address: 5601 US Highway 277 S, Abilene, TX 79606 (Prairie Dog Pet Products facility)
Serves as a major production and distribution hub, enhancing Primal's manufacturing capacity and reach, particularly for products from the acquired Prairie Dog Pet Products line, supporting the broader US market.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Primal Pet Foods' leadership includes:
Primal Pet Foods has been backed by several prominent investors over the years, including:
In the past 12 months, Primal Pet Foods has focused on strengthening its executive leadership, notably with the appointment of a new Chief Financial Officer. This move signals a continued commitment to strategic growth and financial stewardship within the competitive pet food market. No major C-suite departures have been publicly announced during this specific period.
Discover the tools Primal Pet Foods uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Primal Pet Foods likely utilizes common corporate email patterns. Based on industry standards and available data, one of the most probable formats involves a combination of the employee's first initial and last name.
[first_initial][last]@primalpetfoods.com
Format
jdoe@primalpetfoods.com
Example
85%
Success rate
Pet Food Processing • October 26, 2023
Primal Pet Foods announced a brand refresh including new packaging designs for its raw and gently cooked pet food lines, aiming to better communicate product benefits and appeal to modern pet owners....more
Pet Product News • September 7, 2023
Primal Pet Foods appointed Mark Happe as its new Chief Financial Officer. Happe brings over 20 years of financial leadership experience to the role, previously serving in executive positions at other consumer goods companies....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Primal Pet Foods, are just a search away.