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Primal's Overview

Total employees213
HeadquartersBangkok
Founded2015

Primal Digital Agency is a leading, award-winning digital marketing agency focused on delivering data-driven results for businesses across Southeast Asia. Founded in 2015, Primal offers a comprehensive suite of services including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, and more. With a strong presence in Thailand, Malaysia, Singapore, Vietnam, and the Philippines, Primal prides itself on creating bespoke strategies that drive growth, enhance online visibility, and maximize ROI for its diverse clientele, ranging from startups to large enterprises. Their approach combines cutting-edge technology with expert insights to navigate the complexities of the digital landscape.

Where is Primal's Headquarters?

HQ Function

Central hub for strategic planning, operations, client management, and creative development for Southeast Asia.

Notable Features:

Located in the Vanissa Building, a modern commercial tower in Bangkok's prime business district, offering contemporary office facilities.

Work Culture:

A dynamic, collaborative, and innovative environment fostering creativity and data-driven results. Emphasizes teamwork, continuous learning, and a client-centric approach.

HQ Significance:

Key operational center for Primal's expansion in Southeast Asia, reflecting its commitment to providing top-tier digital marketing solutions in the region.

Values Reflected in HQ: The modern, well-equipped office in a central business hub reflects Primal's professionalism, ambition, and focus on cutting-edge digital services.

Location:

Primal Digital Agency operates strategically across key markets in Southeast Asia, including Thailand, Malaysia, Singapore, Vietnam, and the Philippines. While its primary focus is on the SEA region, the agency supports a diverse range of clients, including international businesses looking to expand their digital footprint in these dynamic economies. Functions supported globally (primarily within SEA) include localized digital strategy, multilingual campaign management, cross-border e-commerce solutions, and market entry digital consulting.

Street Address:

29 Vanissa Building, Tower B, 14th Floor, Soi Chidlom, Ploenchit Road, Lumpini, Pathumwan

City:

Bangkok

State/Province:

Krung Thep Mahanakhon

Country:

Thailand

Primal's Global Presence

Kuala Lumpur, Malaysia

Address: SO-30-01, Strata Offices, KL Eco City, No.3, Jalan Bangsar, 59200

To expand Primal's footprint in Malaysia and deliver localized digital strategies to businesses in the country.

Singapore, Singapore

Address: 6 Temasek Boulevard, #09-05, Suntec Tower Four, 038986

To leverage Singapore's status as a regional business hub to serve multinational clients and spearhead innovative digital campaigns.

Ho Chi Minh City, Vietnam

Address: The Executive Centre, Friendship Tower, Level 17, 31 Le Duan Street, Ben Nghe Ward, District 1

To tap into Vietnam's dynamic digital landscape and support businesses in their online growth within the country.

Makati City, Philippines

Address: The Executive Centre, Ayala Triangle Gardens Tower 2, Level 7, Paseo De Roxas cor. Makati Avenue, 1226

To establish a strong presence in the Philippines and provide localized, effective digital marketing strategies to a diverse client base.

Buying Intent Signals for Primal

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Primal

As of April 2025, Primal' leadership includes:

Mark McDowell - Founder & CEO

Investors of Primal

Primal has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major executive (C-suite or equivalent) hires or exits have been publicly announced for Primal Digital Agency in the last 12 months. The leadership team appears stable at the highest levels.

Technology (Tech Stack) used by Primal

Discover the tools Primal uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Primal Email Formats and Examples

Primal Digital Agency's most common email format for its Thailand office appears to be firstname@primal.co.th, as observed with key personnel. Other standard formats like first.last@primal.co.th or flast@primal.co.th might be used across its various regional offices, substituting the relevant domain (e.g., primal.com.my for Malaysia).

firstname@primal.co.th

Format

john@primal.co.th

Example

85%

Success rate

News and media

Primal BlogMay 2, 2024

Primal Digital Agency Analyzes Thailand's Digital Advertising Spend Trends for 2024

Primal Digital Agency published an analysis of Thailand's digital advertising spending trends for 2024, highlighting key growth areas and platform performance based on DAAT and Kantar Media data....more

Primal News / Marketing-InteractiveDecember 11, 2023

Primal Digital Agency Wins Gold for Best E-commerce Solution at Marketing Excellence Awards 2023 Thailand

Primal Digital Agency was awarded Gold for 'Best E-commerce Solution' at the Marketing Excellence Awards 2023 Thailand, recognizing their impactful work for a leading pet food brand, Buzz Premium Pet Food....more

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