What Does Prima TV Do?

Total employees400
HeadquartersBucharest
Founded1997

Prima TV is a prominent Romanian commercial television channel, first launched on December 17, 1997. It offers a diverse programming slate including news, entertainment shows, locally produced series, international films, and sports broadcasts, targeting a wide segment of the Romanian audience. As part of the Clever Media Network, Prima TV is known for its dynamic content lineup and has established itself as a significant and long-standing presence in the Romanian media landscape.

Where Is Prima TV's Headquarters?

HQ Function

The headquarters acts as the central operational base for Prima TV, encompassing broadcasting control, content production studios, newsroom operations, programming strategy, and corporate administration.

Notable Features:

Facilities likely include modern television studios, post-production suites, master control rooms, news gathering infrastructure, and office spaces tailored for media operations.

Work Culture:

The work culture is characterized by a fast-paced, creative, and collaborative environment typical of the broadcast media industry, with a strong focus on delivering timely news, engaging entertainment, and high-quality productions.

HQ Significance:

As the nerve center of the channel, the Bucharest headquarters is vital for producing and disseminating national content, managing network operations, and upholding Prima TV's competitive standing in the Romanian television market.

Values Reflected in HQ: The headquarters' operations likely embody values such as journalistic integrity, innovation in content creation, audience engagement, and operational efficiency in media delivery.

Location:

Prima TV's primary operational focus is the Romanian domestic market. While its broadcasts are accessible within Romania, its online streaming platform, PrimaPlay.ro, allows content to be viewed by the Romanian diaspora internationally. The company does not maintain significant physical international offices or dedicated broadcasting operations for specific foreign markets, focusing instead on serving its Romanian audience.

Street Address:

Bulevardul Pache Protopopescu 109

City:

Bucharest

State/Province:

Bucharest Municipality

Country:

Romania

Where Else Does Prima TV Operate Around the World?

Cluj-Napoca, Romania

Address: Specific address not publicly detailed; operations are part of the Clever Media Network's regional presence.

To enhance national news coverage with regional perspectives, support local productions, and extend Prima TV's reach and relevance in key areas outside the capital.

Buying Intent Signals for Prima TV

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Prima TV? Meet the Executive Team

As of April 2025, Prima TV' leadership includes:

Adrian Tomșa - Owner, Clever Media Network (Parent Company)
Orlando Nicoară - CEO, Clever Media Group (Parent Company)
Raluca Popescu - Channel Manager, Prima TV (Reported as of early 2024)
Sorin Alexandrescu - Interim Head of Prima TV (Appointed August 2023, also Director General of Clever Business)

Who's Investing in Prima TV?

Prima TV has been backed by several prominent investors over the years, including:

Clever Media Network

What Leadership Changes Has Prima TV Seen Recently?

Hire1
Exits1

In the past 12 months, Prima TV experienced a notable change in its top leadership with the departure of its CEO. An interim head was appointed from within the parent company, Clever Media Network, to oversee the channel's operations.

Departures

Cristian Tănase, Cristian Tănase departed from his position as Chief Executive Officer of Prima TV.

New Appointments:

Sorin Alexandrescu, Sorin Alexandrescu, Director General of Clever Business, was appointed as interim head of Prima TV, following Cristian Tănase's departure.

What Technology (Tech Stack) Is Used byPrima TV?

Discover the tools Prima TV uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Prima TV Email Formats and Examples

Prima TV is part of the Clever Media Network. Official email addresses for Prima TV personnel would likely use the @primatv.ro domain or potentially the parent company's domain (@clever-media.ro). Common corporate email formats include [first].[last] or [first_initial][last].

[first].[last]@primatv.ro or [first_initial][last]@primatv.ro

Format

exemplu.nume@primatv.ro

Example

70%

Success rate

What's the Latest News About Prima TV?

paginademedia.roMay 9, 2024

Prima TV's 'Focus' News Program Achieves Top 5 Urban Audience Ranking

Prima TV's main news bulletin, 'Focus 18', secured the fifth position among generalist television channels for urban audiences aged 21-54 (Urban ABCD) in April 2024, highlighting its strength in news broadcasting....more

primatv.roDecember 17, 2023

Prima TV Celebrates 26 Years Since First Broadcast

Prima TV commemorated its 26th anniversary on December 17, 2023, reflecting on its extensive history of successful programs, influential news coverage, and its enduring role in the Romanian television market since its launch in 1997....more

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