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Prima TV is a prominent Romanian commercial television channel, first launched on December 17, 1997. It offers a diverse programming slate including news, entertainment shows, locally produced series, international films, and sports broadcasts, targeting a wide segment of the Romanian audience. As part of the Clever Media Network, Prima TV is known for its dynamic content lineup and has established itself as a significant and long-standing presence in the Romanian media landscape.
The headquarters acts as the central operational base for Prima TV, encompassing broadcasting control, content production studios, newsroom operations, programming strategy, and corporate administration.
Facilities likely include modern television studios, post-production suites, master control rooms, news gathering infrastructure, and office spaces tailored for media operations.
The work culture is characterized by a fast-paced, creative, and collaborative environment typical of the broadcast media industry, with a strong focus on delivering timely news, engaging entertainment, and high-quality productions.
As the nerve center of the channel, the Bucharest headquarters is vital for producing and disseminating national content, managing network operations, and upholding Prima TV's competitive standing in the Romanian television market.
Prima TV's primary operational focus is the Romanian domestic market. While its broadcasts are accessible within Romania, its online streaming platform, PrimaPlay.ro, allows content to be viewed by the Romanian diaspora internationally. The company does not maintain significant physical international offices or dedicated broadcasting operations for specific foreign markets, focusing instead on serving its Romanian audience.
Bulevardul Pache Protopopescu 109
Bucharest
Bucharest Municipality
Romania
Address: Specific address not publicly detailed; operations are part of the Clever Media Network's regional presence.
To enhance national news coverage with regional perspectives, support local productions, and extend Prima TV's reach and relevance in key areas outside the capital.
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As of April 2025, Prima TV' leadership includes:
Prima TV has been backed by several prominent investors over the years, including:
In the past 12 months, Prima TV experienced a notable change in its top leadership with the departure of its CEO. An interim head was appointed from within the parent company, Clever Media Network, to oversee the channel's operations.
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Prima TV is part of the Clever Media Network. Official email addresses for Prima TV personnel would likely use the @primatv.ro domain or potentially the parent company's domain (@clever-media.ro). Common corporate email formats include [first].[last] or [first_initial][last].
[first].[last]@primatv.ro or [first_initial][last]@primatv.ro
Format
exemplu.nume@primatv.ro
Example
70%
Success rate
paginademedia.ro • May 9, 2024
Prima TV's main news bulletin, 'Focus 18', secured the fifth position among generalist television channels for urban audiences aged 21-54 (Urban ABCD) in April 2024, highlighting its strength in news broadcasting....more
primatv.ro • December 17, 2023
Prima TV commemorated its 26th anniversary on December 17, 2023, reflecting on its extensive history of successful programs, influential news coverage, and its enduring role in the Romanian television market since its launch in 1997....more
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