What Does Priceline Pharmacy Do?

Total employees15000
HeadquartersCamberwell
Founded1982

Priceline Pharmacy is a leading Australian health and beauty retailer, renowned for its extensive range of pharmaceutical, beauty, and personal care products. With over 470 stores nationwide, Priceline Pharmacy operates primarily through a franchise model, offering professional health advice from pharmacists, prescription services, and a comprehensive selection of cosmetics, skincare, vitamins, and wellness items. It is a key brand within Australian Pharmaceutical Industries (API), which is part of the Wesfarmers Health division, a major player in Australia's healthcare sector.

Where Is Priceline Pharmacy's Headquarters?

HQ Function

Serves as a central administrative and operational hub for the Priceline Pharmacy brand, overseeing franchise support, national marketing strategies, product merchandising, and strategic direction under the Wesfarmers Health division.

Notable Features:

Modern corporate office facilities designed to support collaboration and innovation for API's diverse portfolio of pharmacy and healthcare brands.

Work Culture:

A dynamic and customer-focused work culture centered on retail excellence, health outcomes, and supporting a large network of community pharmacies. Emphasis is placed on collaboration and innovation within the broader Wesfarmers group values.

HQ Significance:

This key operational site is crucial for coordinating the extensive network of Priceline Pharmacy stores across Australia, ensuring brand consistency, marketing execution, and strategic alignment with Wesfarmers Health's objectives.

Values Reflected in HQ: The operational headquarters reflects a commitment to community health, accessibility, customer service, and retail innovation, which are core tenets of the Priceline Pharmacy brand and Wesfarmers' broader values.

Location:

Priceline Pharmacy's retail operations and brand presence are exclusively focused within Australia. As part of Wesfarmers, a major Australian conglomerate, it benefits from global sourcing networks for many of the products it sells. However, Priceline Pharmacy does not operate retail stores or have a direct corporate presence outside of Australia.

Street Address:

250 Camberwell Road

City:

Camberwell

State/Province:

Victoria

Country:

Australia

Where Else Does Priceline Pharmacy Operate Around the World?

Minchinbury, New South Wales/Australia

Address: API Distribution Centre, Sargents Road, Minchinbury, NSW 2770, Australia

Ensures timely and efficient supply chain management for a large number of pharmacies, supporting inventory needs, product availability for customers, and logistical operations in the region.

Richlands, Queensland/Australia

Address: API Distribution Centre, 21 Fulcrum Street, Richlands, QLD 4077, Australia

Supports the logistical needs of pharmacies across Queensland, ensuring efficient product flow from suppliers to stores and supporting regional retail operations and product campaigns.

Perth Airport, Western Australia/Australia

Address: API Distribution Centre, WA Distribution Centre, 1 Wholesale Pass, Perth Airport, WA 6105, Australia

Crucial for maintaining product availability and managing logistics in the geographically expansive Western Australian market, ensuring pharmacies are well-stocked.

Buying Intent Signals for Priceline Pharmacy

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Priceline Pharmacy? Meet the Executive Team

As of April 2025, Priceline Pharmacy' leadership includes:

Emily Amos - Managing Director, Wesfarmers Health
Chris Paton - Chief Executive Officer, API
Andrew Vidler - General Manager, Priceline Pharmacy

Who's Investing in Priceline Pharmacy?

Priceline Pharmacy has been backed by several prominent investors over the years, including:

Wesfarmers (through its ownership of Australian Pharmaceutical Industries - API)

What Leadership Changes Has Priceline Pharmacy Seen Recently?

Hire1
Exits0

Recent key executive movements include the appointment of a new CEO for API, the parent company of Priceline Pharmacy, operating under the Wesfarmers Health division. This appointment aims to further drive the strategic direction and growth of API's portfolio of pharmacy brands.

New Appointments:

Chris Paton, Chris Paton was appointed as Chief Executive Officer of API, effective January 2024. He reports to Emily Amos, Managing Director of Wesfarmers Health, and is responsible for leading API's brands, including Priceline Pharmacy.

What Technology (Tech Stack) Is Used byPriceline Pharmacy?

Discover the tools Priceline Pharmacy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Priceline Pharmacy Email Formats and Examples

Email addresses for corporate employees associated with Priceline Pharmacy, who are part of Australian Pharmaceutical Industries (API) under Wesfarmers Health, generally follow standard Wesfarmers or API corporate email patterns. Common formats include [first].[last] or [first_initial][last] followed by the domain @api.net.au or @wesfarmers.com.au.

[first].[last]@api.net.au or [first_initial][last]@wesfarmers.com.au

Format

jane.doe@api.net.au or jdoe@wesfarmers.com.au

Example

80%

Success rate

What's the Latest News About Priceline Pharmacy?

RagtraderFebruary 20, 2024

Priceline Pharmacy launches 'A Festival of You' Autumn Campaign

Priceline Pharmacy unveiled its 'A Festival of You' Autumn campaign, championing self-expression and individuality. The campaign is supported by extensive marketing including catalogue, television, radio, and digital platforms, featuring a diverse range of beauty and wellness products....more

Inside FMCGNovember 15, 2023

Priceline Pharmacy donates $1 million to charity partners

Through its Sisterhood Foundation, Priceline Pharmacy announced donations totaling $1 million to its charity partners. These funds are dedicated to supporting various causes related to women's health and wellbeing across Australia....more

Wesfarmers NewsDecember 7, 2023

Wesfarmers appoints new CEO for Australian Pharmaceutical Industries (API)

Wesfarmers announced the appointment of Chris Paton as the new Chief Executive Officer of Australian Pharmaceutical Industries (API), effective 29 January 2024. Mr. Paton will lead API’s operations, including the Priceline Pharmacy network, under the Wesfarmers Health division....more

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