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Priceline Pharmacy is a leading Australian health and beauty retailer, renowned for its extensive range of pharmaceutical, beauty, and personal care products. With over 470 stores nationwide, Priceline Pharmacy operates primarily through a franchise model, offering professional health advice from pharmacists, prescription services, and a comprehensive selection of cosmetics, skincare, vitamins, and wellness items. It is a key brand within Australian Pharmaceutical Industries (API), which is part of the Wesfarmers Health division, a major player in Australia's healthcare sector.
Serves as a central administrative and operational hub for the Priceline Pharmacy brand, overseeing franchise support, national marketing strategies, product merchandising, and strategic direction under the Wesfarmers Health division.
Modern corporate office facilities designed to support collaboration and innovation for API's diverse portfolio of pharmacy and healthcare brands.
A dynamic and customer-focused work culture centered on retail excellence, health outcomes, and supporting a large network of community pharmacies. Emphasis is placed on collaboration and innovation within the broader Wesfarmers group values.
This key operational site is crucial for coordinating the extensive network of Priceline Pharmacy stores across Australia, ensuring brand consistency, marketing execution, and strategic alignment with Wesfarmers Health's objectives.
Priceline Pharmacy's retail operations and brand presence are exclusively focused within Australia. As part of Wesfarmers, a major Australian conglomerate, it benefits from global sourcing networks for many of the products it sells. However, Priceline Pharmacy does not operate retail stores or have a direct corporate presence outside of Australia.
250 Camberwell Road
Camberwell
Victoria
Australia
Address: API Distribution Centre, Sargents Road, Minchinbury, NSW 2770, Australia
Ensures timely and efficient supply chain management for a large number of pharmacies, supporting inventory needs, product availability for customers, and logistical operations in the region.
Address: API Distribution Centre, 21 Fulcrum Street, Richlands, QLD 4077, Australia
Supports the logistical needs of pharmacies across Queensland, ensuring efficient product flow from suppliers to stores and supporting regional retail operations and product campaigns.
Address: API Distribution Centre, WA Distribution Centre, 1 Wholesale Pass, Perth Airport, WA 6105, Australia
Crucial for maintaining product availability and managing logistics in the geographically expansive Western Australian market, ensuring pharmacies are well-stocked.
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As of April 2025, Priceline Pharmacy' leadership includes:
Priceline Pharmacy has been backed by several prominent investors over the years, including:
Recent key executive movements include the appointment of a new CEO for API, the parent company of Priceline Pharmacy, operating under the Wesfarmers Health division. This appointment aims to further drive the strategic direction and growth of API's portfolio of pharmacy brands.
Discover the tools Priceline Pharmacy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Email addresses for corporate employees associated with Priceline Pharmacy, who are part of Australian Pharmaceutical Industries (API) under Wesfarmers Health, generally follow standard Wesfarmers or API corporate email patterns. Common formats include [first].[last] or [first_initial][last] followed by the domain @api.net.au or @wesfarmers.com.au.
[first].[last]@api.net.au or [first_initial][last]@wesfarmers.com.au
Format
jane.doe@api.net.au or jdoe@wesfarmers.com.au
Example
80%
Success rate
Ragtrader • February 20, 2024
Priceline Pharmacy unveiled its 'A Festival of You' Autumn campaign, championing self-expression and individuality. The campaign is supported by extensive marketing including catalogue, television, radio, and digital platforms, featuring a diverse range of beauty and wellness products....more
Inside FMCG • November 15, 2023
Through its Sisterhood Foundation, Priceline Pharmacy announced donations totaling $1 million to its charity partners. These funds are dedicated to supporting various causes related to women's health and wellbeing across Australia....more
Wesfarmers News • December 7, 2023
Wesfarmers announced the appointment of Chris Paton as the new Chief Executive Officer of Australian Pharmaceutical Industries (API), effective 29 January 2024. Mr. Paton will lead API’s operations, including the Priceline Pharmacy network, under the Wesfarmers Health division....more
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