What Does Pricefx Do?

Total employees425
HeadquartersPfaffenhofen an der Ilm
Founded2011

Pricefx is a global SaaS (Software-as-a-Service) company specializing in AI-powered price optimization, management, and Configure-Price-Quote (CPQ) software. Their cloud-native platform provides businesses with a comprehensive suite of tools to set and manage optimal prices, handle complex rebates, streamline quoting processes, and gain actionable pricing insights. Pricefx serves B2B and B2C enterprises across various industries, enabling them to respond quickly to market dynamics, improve pricing efficiency, and drive profitability.

Where Is Pricefx's Headquarters?

HQ Function

The German headquarters serves as the central nerve center for Pricefx's global operations, including core product development, research and innovation, corporate strategy, and administrative functions.

Notable Features:

While specific architectural details are not widely publicized, the headquarters likely features a modern office environment designed to foster collaboration, innovation, and employee well-being, equipped with state-of-the-art technology infrastructure suitable for a leading SaaS provider.

Work Culture:

Pricefx promotes a dynamic, agile, and customer-centric work culture. It emphasizes collaboration, continuous learning, and innovation. Employees often describe an open and supportive environment with opportunities for growth within the fast-paced tech industry.

HQ Significance:

Being headquartered in Germany, a country renowned for engineering excellence and innovation, underpins Pricefx's commitment to quality and technological advancement. It's the birthplace of the company and its vision for transforming pricing.

Values Reflected in HQ: The headquarters likely embodies Pricefx's core values such as customer success, innovation, transparency, speed, and collaboration through its operational practices and workplace design.

Location:

Pricefx operates globally with a network of offices and remote teams across North America, Europe (including Germany, Czech Republic, UK, France, Italy), Latin America (Brazil), and Asia-Pacific (Australia). This widespread presence enables Pricefx to deliver localized sales, implementation services, customer success management, product development, and 24/7 support to its international clientele.

Street Address:

LaiernstraĂźe 14

City:

Pfaffenhofen an der Ilm

State/Province:

Bavaria

Country:

Germany

Where Else Does Pricefx Operate Around the World?

Chicago, Illinois/USA

Address: 20 N Wacker Dr, Suite 1725, Chicago, IL 60606

Drives Pricefx's growth in the Americas, tailoring global solutions to meet local market demands and supporting a key customer base.

Prague/Czech Republic

Address: Explora Jupiter, Bucharova 2641/14, 158 00 Prague 5

Acts as a critical center for the innovation and advancement of the Pricefx platform, serving global needs with a strong presence in Central and Eastern Europe.

Sydney, New South Wales/Australia

Address: Level 24, Three International Towers, 300 Barangaroo Avenue, Sydney, NSW 2000

Facilitates Pricefx's expansion in the APAC market, delivering localized solutions and dedicated support to regional clients.

London/United Kingdom

Address: WeWork, 1 Waterhouse Square, Holborn, London EC1N 2ST

Strengthens Pricefx's presence in the key UK market and provides localized expertise to customers in the region.

Buying Intent Signals for Pricefx

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Pricefx? Meet the Executive Team

As of April 2025, Pricefx' leadership includes:

Marcin Cichon - Chief Executive Officer & Co-founder
Ron Lichter - Chief Financial Officer
Billy Graham - Chief Sales Officer
Daniela Hylmarova - Chief People Officer
Christian Klaus - Chief Marketing Officer
Martin Wricke - Chief Product Officer & Co-founder
Robert Koudela - Chief Technology Officer

Who's Investing in Pricefx?

Pricefx has been backed by several prominent investors over the years, including:

Apax Digital
Digital+ Partners
Bain & Company
Credo Ventures
Talis Capital

What Leadership Changes Has Pricefx Seen Recently?

Hire4
Exits3

Over the past year, Pricefx has made several strategic appointments to its executive leadership team, particularly strengthening its financial, sales, marketing, and people operations to support continued growth and market expansion. These changes reflect the company's focus on scaling its operations globally.

Departures

Tom Fencl, Tom Fencl departed from the role of Chief Financial Officer.
Patrick Moorhead, Patrick Moorhead departed from the role of Chief Marketing Officer.
Tim Shorter, Tim Shorter departed from the role of Chief Sales Officer.

New Appointments:

Ron Lichter, Ron Lichter appointed as new Chief Financial Officer.
Christian Klaus, Christian Klaus appointed as new Chief Marketing Officer.
Billy Graham, Billy Graham appointed as new Chief Sales Officer.
Daniela Hylmarova, Daniela Hylmarova appointed as new Chief People Officer.

What Technology (Tech Stack) Is Used byPricefx?

Discover the tools Pricefx uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Pricefx Email Formats and Examples

Pricefx commonly uses the firstname.lastname@pricefx.com email format for its employees. This is a standard and professional email structure widely adopted by technology companies for business communication.

firstname.lastname@pricefx.com

Format

john.doe@pricefx.com

Example

90%

Success rate

What's the Latest News About Pricefx?

Pricefx Press Release • February 6, 2024

Pricefx Appoints Daniela Hylmarova as Chief People Officer

Pricefx announced the appointment of Daniela Hylmarova as its new Chief People Officer (CPO). Hylmarova will lead the company's global human resources strategy, focusing on talent acquisition, development, and nurturing Pricefx's unique company culture....more

Pricefx Press Release • November 14, 2023

Pricefx Launches Paperless Rebate Management to Accelerate Claims Processing

Pricefx introduced Paperless Rebate Management, an AI-powered solution to automate and streamline the rebate claims process. This innovation aims to reduce manual effort, improve accuracy, and accelerate processing times for businesses managing rebates....more

Pricefx Press Release • October 17, 2023

Pricefx Named a Leader in the IDC MarketScape for B2B Price Optimization and Management Applications 2023

Pricefx was recognized as a Leader in the IDC MarketScape: Worldwide B2B Price Optimization and Management Applications 2023 Vendor Assessment. The report highlighted Pricefx's comprehensive pricing solutions, technological innovation, and strong customer satisfaction....more

Pricefx Press Release • June 27, 2023

Pricefx Appoints Billy Graham as Chief Sales Officer

Pricefx announced the appointment of Billy Graham as Chief Sales Officer (CSO). Graham brings extensive experience in leading global sales organizations and will be responsible for driving Pricefx's sales strategy and worldwide revenue growth....more

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