What Does PriceAdvantage Do?

Total employees10
HeadquartersColorado Springs
Founded2004

PriceAdvantage, a Skyline Products company and part of Dover Fueling Solutions, is a leading provider of fuel pricing software. Their solution helps retail fuel marketers, convenience stores, and petroleum wholesalers automate fuel pricing strategies, optimize margins, and improve reaction time to market changes. PriceAdvantage software is known for its ability to rapidly execute new prices to the POS, pumps, and electronic price signs, streamlining operations and enhancing profitability for its users.

Where Is PriceAdvantage's Headquarters?

HQ Function

The Colorado Springs headquarters serves as the primary center for PriceAdvantage's software development, research, sales operations, customer support, and overall business strategy.

Notable Features:

The facility is likely a modern office space within a technology-focused area, equipped with collaborative workspaces and infrastructure conducive to software innovation and client support.

Work Culture:

PriceAdvantage fosters an innovative, customer-centric, and collaborative work environment. The culture emphasizes problem-solving, technological advancement in the fuel retail sector, and a commitment to delivering impactful solutions.

HQ Significance:

This location is pivotal as the birthplace and central hub for PriceAdvantage's specialized fuel pricing technology, enabling the company to serve a niche but critical segment of the retail petroleum market effectively.

Values Reflected in HQ: The headquarters' operations and environment likely reflect PriceAdvantage's core values: innovation, customer success, operational excellence, and industry leadership.

Location:

PriceAdvantage solutions are utilized by fuel retailers and wholesalers internationally. Its global reach is supported directly and through the extensive network of its parent company, Dover Fueling Solutions, which has offices and partners worldwide. This enables PriceAdvantage to offer sales, implementation, and support services to a global customer base, adapting its fuel pricing technology to various market conditions.

Street Address:

2777 Crossroads Blvd

City:

Colorado Springs

State/Province:

Colorado

Country:

USA

Where Else Does PriceAdvantage Operate Around the World?

Austin, Texas, USA

Address: 3814 Jarrett Way, Austin, TX 78728, USA (Dover Fueling Solutions Office)

To provide localized sales and support for PriceAdvantage clients, leveraging the broader infrastructure and market reach of Dover Fueling Solutions in a key North American region.

Buying Intent Signals for PriceAdvantage

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading PriceAdvantage? Meet the Executive Team

As of April 2025, PriceAdvantage' leadership includes:

Mark Nilsen - President, PriceAdvantage Fuel Pricing Software
John Keller - VP Sales & Marketing, PriceAdvantage
Chris Zhao - Director of Development, PriceAdvantage

Who's Investing in PriceAdvantage?

PriceAdvantage has been backed by several prominent investors over the years, including:

Dover Corporation (NYSE: DOV) (via acquisition of Skyline Products, which is the parent company of PriceAdvantage)

What Leadership Changes Has PriceAdvantage Seen Recently?

Hire0
Exits0

As a specialized software division within Skyline Products and Dover Fueling Solutions, high-level executive changes specific to PriceAdvantage are not frequently publicized as standalone events. Leadership has remained consistent, focusing on product development and market expansion. No major public announcements regarding executive hires or departures solely for the PriceAdvantage leadership team have been noted in the past 12 months.

What Technology (Tech Stack) Is Used byPriceAdvantage?

Discover the tools PriceAdvantage uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

PriceAdvantage Email Formats and Examples

PriceAdvantage primarily uses the domain priceadvantage.com for its email communications. Common formats include a combination of first name, last name, or initials.

[first_initial][last]@priceadvantage.com

Format

mnilsen@priceadvantage.com

Example

90%

Success rate

What's the Latest News About PriceAdvantage?

priceadvantage.com • March 23, 2023

PriceAdvantage Announces Integration With Bulloch Technologies

PriceAdvantage announced a new integration with Bulloch Technologies, a leading Canadian POS and payments solution provider. This collaboration enables seamless price transmission from PriceAdvantage to Bulloch's BT9000 POS system, helping retailers quickly and accurately update fuel prices....more

priceadvantage.com • January 10, 2023

PriceAdvantage Announces Expanded Partnership with PDI Technologies

PriceAdvantage has expanded its partnership with PDI Technologies, a global leader in enterprise management software for c-stores and petroleum wholesalers. This enhanced collaboration aims to provide deeper integration and more comprehensive solutions for mutual customers, optimizing fuel pricing and operational efficiency....more

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