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PriceAdvantage, a Skyline Products company and part of Dover Fueling Solutions, is a leading provider of fuel pricing software. Their solution helps retail fuel marketers, convenience stores, and petroleum wholesalers automate fuel pricing strategies, optimize margins, and improve reaction time to market changes. PriceAdvantage software is known for its ability to rapidly execute new prices to the POS, pumps, and electronic price signs, streamlining operations and enhancing profitability for its users.
The Colorado Springs headquarters serves as the primary center for PriceAdvantage's software development, research, sales operations, customer support, and overall business strategy.
The facility is likely a modern office space within a technology-focused area, equipped with collaborative workspaces and infrastructure conducive to software innovation and client support.
PriceAdvantage fosters an innovative, customer-centric, and collaborative work environment. The culture emphasizes problem-solving, technological advancement in the fuel retail sector, and a commitment to delivering impactful solutions.
This location is pivotal as the birthplace and central hub for PriceAdvantage's specialized fuel pricing technology, enabling the company to serve a niche but critical segment of the retail petroleum market effectively.
PriceAdvantage solutions are utilized by fuel retailers and wholesalers internationally. Its global reach is supported directly and through the extensive network of its parent company, Dover Fueling Solutions, which has offices and partners worldwide. This enables PriceAdvantage to offer sales, implementation, and support services to a global customer base, adapting its fuel pricing technology to various market conditions.
2777 Crossroads Blvd
Colorado Springs
Colorado
USA
Address: 3814 Jarrett Way, Austin, TX 78728, USA (Dover Fueling Solutions Office)
To provide localized sales and support for PriceAdvantage clients, leveraging the broader infrastructure and market reach of Dover Fueling Solutions in a key North American region.
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As of April 2025, PriceAdvantage' leadership includes:
PriceAdvantage has been backed by several prominent investors over the years, including:
As a specialized software division within Skyline Products and Dover Fueling Solutions, high-level executive changes specific to PriceAdvantage are not frequently publicized as standalone events. Leadership has remained consistent, focusing on product development and market expansion. No major public announcements regarding executive hires or departures solely for the PriceAdvantage leadership team have been noted in the past 12 months.
Discover the tools PriceAdvantage uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
PriceAdvantage primarily uses the domain priceadvantage.com for its email communications. Common formats include a combination of first name, last name, or initials.
[first_initial][last]@priceadvantage.com
Format
mnilsen@priceadvantage.com
Example
90%
Success rate
priceadvantage.com • March 23, 2023
PriceAdvantage announced a new integration with Bulloch Technologies, a leading Canadian POS and payments solution provider. This collaboration enables seamless price transmission from PriceAdvantage to Bulloch's BT9000 POS system, helping retailers quickly and accurately update fuel prices....more
priceadvantage.com • January 10, 2023
PriceAdvantage has expanded its partnership with PDI Technologies, a global leader in enterprise management software for c-stores and petroleum wholesalers. This enhanced collaboration aims to provide deeper integration and more comprehensive solutions for mutual customers, optimizing fuel pricing and operational efficiency....more
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