PrettyLittleThing (PLT) is a UK-based fast-fashion e-tailer targeting 16-35-year-old women, renowned for its trendy and affordable apparel, footwear, accessories, and beauty products. Founded in 2012 by Umar and Adam Kamani, it became part of the Boohoo Group in 2017 and was fully acquired in 2020. PLT is characterized by its rapid product turnover, celebrity collaborations, strong social media engagement, and commitment to providing 'fast fashion for everyBODY', with a focus on inclusivity and body positivity. The brand ships to numerous countries worldwide, maintaining a significant digital presence.
The Manchester HQ serves as the central command for PLT's global operations, housing key departments including design, buying, merchandising, marketing, technology, customer service, and content creation.
The office is known for its modern, vibrant, and highly 'Instagrammable' interior design, reflecting the brand's youthful and bold aesthetic. It often includes in-house photo studios, themed meeting rooms, and collaborative workspaces designed to inspire creativity.
PLT's HQ fosters a fast-paced, dynamic, and trend-aware work environment. The culture is often described as energetic and collaborative, with a strong emphasis on digital innovation, social media, and staying ahead in the competitive fast-fashion market. It attracts young, ambitious talent.
The Manchester HQ is crucial for PLT's ability to rapidly respond to trends, manage its extensive product range, and coordinate its global marketing and e-commerce activities. Its location in a key UK city provides access to talent and industry connections.
PrettyLittleThing operates as a truly global online fashion destination, shipping to over 150 countries worldwide, including key markets like the UK, USA, Ireland, Australia, France, and Canada. Its global functions are supported by localized e-commerce websites and apps, international distribution and logistics networks (often leveraged via the Boohoo Group), region-specific digital marketing campaigns, and multi-lingual customer support services to cater to its diverse international customer base.
49-51 Dale Street
Manchester
Greater Manchester
United Kingdom
Address: US Showroom & PR Hub (Specific location, e.g., West Hollywood/Melrose, may vary as these are often dynamic spaces)
To drive growth and brand engagement within the competitive US market, manage partnerships with American talent and media, and adapt marketing strategies to resonate with US consumer preferences.
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As of April 2025, PrettyLittleThing.com' leadership includes:
PrettyLittleThing.com has been backed by several prominent investors over the years, including:
The most notable executive change recently was the departure of co-founder Umar Kamani as CEO in April 2023, with Chris Parnell taking on the leadership role as Managing Director. This marked a significant transition for the brand's top leadership.
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PrettyLittleThing primarily utilizes the `firstname.lastname@prettylittlething.com` email format for its employees. This is a standard professional communication pattern within the company and is consistent with practices across the wider Boohoo Group. Other less common formats might exist but this is the most prevalent.
firstname.lastname@prettylittlething.com
Format
jane.doe@prettylittlething.com
Example
90%
Success rate
Retail Gazette • October 26, 2023
PrettyLittleThing launched its resale platform, 'PLT Marketplace', globally through a new dedicated app. This initiative allows users to buy and sell pre-owned clothing from any brand, promoting circular fashion and sustainability within its customer base....more
BBC News • April 18, 2023
Umar Kamani, the co-founder and CEO of PrettyLittleThing, announced his departure from the fast-fashion giant. After leading the company for a decade and overseeing its significant growth, Kamani stated it was the right time for him to pursue new challenges and opportunities....more
Drapers • May 13, 2024
PrettyLittleThing has launched its first adaptive collection designed for people with disabilities. The 11-piece range features items with modified fastenings, easy-access openings, and sensory-friendly fabrics, developed in consultation with models with disabilities....more
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