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PrettyLittleThing.com's Overview

Total employees799
HeadquartersManchester
Founded

PrettyLittleThing (PLT) is a UK-based fast-fashion e-tailer targeting 16-35-year-old women, renowned for its trendy and affordable apparel, footwear, accessories, and beauty products. Founded in 2012 by Umar and Adam Kamani, it became part of the Boohoo Group in 2017 and was fully acquired in 2020. PLT is characterized by its rapid product turnover, celebrity collaborations, strong social media engagement, and commitment to providing 'fast fashion for everyBODY', with a focus on inclusivity and body positivity. The brand ships to numerous countries worldwide, maintaining a significant digital presence.

Where is PrettyLittleThing.com's Headquarters?

HQ Function

The Manchester HQ serves as the central command for PLT's global operations, housing key departments including design, buying, merchandising, marketing, technology, customer service, and content creation.

Notable Features:

The office is known for its modern, vibrant, and highly 'Instagrammable' interior design, reflecting the brand's youthful and bold aesthetic. It often includes in-house photo studios, themed meeting rooms, and collaborative workspaces designed to inspire creativity.

Work Culture:

PLT's HQ fosters a fast-paced, dynamic, and trend-aware work environment. The culture is often described as energetic and collaborative, with a strong emphasis on digital innovation, social media, and staying ahead in the competitive fast-fashion market. It attracts young, ambitious talent.

HQ Significance:

The Manchester HQ is crucial for PLT's ability to rapidly respond to trends, manage its extensive product range, and coordinate its global marketing and e-commerce activities. Its location in a key UK city provides access to talent and industry connections.

Values Reflected in HQ: The HQ environment aims to reflect PLT's core values of being trend-led, aspirational, inclusive, and digitally savvy. The design often incorporates elements of empowerment and confidence, aligning with its brand messaging.

Location:

PrettyLittleThing operates as a truly global online fashion destination, shipping to over 150 countries worldwide, including key markets like the UK, USA, Ireland, Australia, France, and Canada. Its global functions are supported by localized e-commerce websites and apps, international distribution and logistics networks (often leveraged via the Boohoo Group), region-specific digital marketing campaigns, and multi-lingual customer support services to cater to its diverse international customer base.

Street Address:

49-51 Dale Street

City:

Manchester

State/Province:

Greater Manchester

Country:

United Kingdom

PrettyLittleThing.com's Global Presence

Los Angeles, California, USA

Address: US Showroom & PR Hub (Specific location, e.g., West Hollywood/Melrose, may vary as these are often dynamic spaces)

To drive growth and brand engagement within the competitive US market, manage partnerships with American talent and media, and adapt marketing strategies to resonate with US consumer preferences.

Buying Intent Signals for PrettyLittleThing.com

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of PrettyLittleThing.com

As of April 2025, PrettyLittleThing.com' leadership includes:

Chris Parnell - Managing Director
Nicki Capstick - Marketing Director

Investors of PrettyLittleThing.com

PrettyLittleThing.com has been backed by several prominent investors over the years, including:

Boohoo Group plc (Parent Company and Owner)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

The most notable executive change recently was the departure of co-founder Umar Kamani as CEO in April 2023, with Chris Parnell taking on the leadership role as Managing Director. This marked a significant transition for the brand's top leadership.

Departures

Umar Kamani, Umar Kamani stepped down from his role as CEO of PrettyLittleThing, a company he co-founded and led for over a decade.

New Appointments:

Chris Parnell, Chris Parnell, previously holding senior digital roles within PrettyLittleThing and other Boohoo Group brands, was appointed as Managing Director to lead PLT.

Technology (Tech Stack) used by PrettyLittleThing.com

Discover the tools PrettyLittleThing.com uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

PrettyLittleThing.com Email Formats and Examples

PrettyLittleThing primarily utilizes the `firstname.lastname@prettylittlething.com` email format for its employees. This is a standard professional communication pattern within the company and is consistent with practices across the wider Boohoo Group. Other less common formats might exist but this is the most prevalent.

firstname.lastname@prettylittlething.com

Format

jane.doe@prettylittlething.com

Example

90%

Success rate

News and media

Retail GazetteOctober 26, 2023

PrettyLittleThing expands marketplace globally via new app

PrettyLittleThing launched its resale platform, 'PLT Marketplace', globally through a new dedicated app. This initiative allows users to buy and sell pre-owned clothing from any brand, promoting circular fashion and sustainability within its customer base....more

BBC NewsApril 18, 2023

PrettyLittleThing boss Umar Kamani steps down after 10 years

Umar Kamani, the co-founder and CEO of PrettyLittleThing, announced his departure from the fast-fashion giant. After leading the company for a decade and overseeing its significant growth, Kamani stated it was the right time for him to pursue new challenges and opportunities....more

DrapersMay 13, 2024

PrettyLittleThing unveils first adaptive collection

PrettyLittleThing has launched its first adaptive collection designed for people with disabilities. The 11-piece range features items with modified fastenings, easy-access openings, and sensory-friendly fabrics, developed in consultation with models with disabilities....more

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