What Does PressFriendly Do?

Total employees
HeadquartersSan Francisco
Founded2013

Pressfriendly was a software-as-a-service (SaaS) company founded in 2012 with the mission to simplify public relations for startups and small businesses. Its platform provided tools to identify relevant journalists, manage outreach, and track media coverage. Pressfriendly participated in the Y Combinator Summer 2012 batch. In May 2018, Pressfriendly was acquired by Growth Tools. The information presented largely reflects its status as an independent entity prior to or at the time of its acquisition.

Where Is PressFriendly's Headquarters?

HQ Function

Served as the primary center for operations, product development, engineering, and executive leadership during its operation as an independent company.

Notable Features:

As a small startup, its physical office space was likely functional and collaborative, possibly within a co-working environment common in San Francisco, rather than a large, distinctive campus.

Work Culture:

Characterized by a fast-paced, agile, and innovative startup environment. Emphasis on lean operations, direct impact by team members, and a strong focus on solving PR challenges for other startups.

HQ Significance:

Being headquartered in San Francisco placed Pressfriendly at the epicenter of the tech and startup world, providing proximity to its target customers, investment opportunities, and tech talent.

Values Reflected in HQ: The operational approach likely reflected values of efficiency, innovation, customer-centricity, and resourcefulness, focusing on product value over elaborate physical infrastructure.

Location:

As a SaaS company, Pressfriendly's platform was accessible to users globally. While its physical operations were concentrated in the San Francisco Bay Area, its services were designed for startups and businesses worldwide. Post-acquisition, its technology and intellectual property were integrated into Growth Tools.

Street Address:

Specific street address not publicly disclosed (typical for early-stage startups)

City:

San Francisco

State/Province:

CA

Country:

USA

Where Else Does PressFriendly Operate Around the World?

No additional office locations available.

Buying Intent Signals for PressFriendly

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading PressFriendly? Meet the Executive Team

As of April 2025, PressFriendly' leadership includes:

Aaron Ginn - CEO & Co-founder (until May 2018)
Chris Ginn - CTO & Co-founder (until May 2018)

Who's Investing in PressFriendly?

PressFriendly has been backed by several prominent investors over the years, including:

Y Combinator
SV Angel
Fuel Capital
Paul Buchheit
Alexis Ohanian
Garry Tan
Yuri Milner
Acequia Capital
General Catalyst
Andreessen Horowitz
Maverick Capital
Ashton Kutcher
Guy Oseary

What Leadership Changes Has PressFriendly Seen Recently?

Hire0
Exits2

Pressfriendly was primarily founder-led until its acquisition in May 2018. The acquisition by Growth Tools marked the transition of its co-founders from their roles at Pressfriendly as an independent company. No other significant executive hires or exits were publicly noted in the 12 months preceding the acquisition.

Departures

Aaron Ginn, Transitioned from Pressfriendly following its acquisition by Growth Tools.
Chris Ginn, Transitioned from Pressfriendly following its acquisition by Growth Tools.

What Technology (Tech Stack) Is Used byPressFriendly?

Discover the tools PressFriendly uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

PressFriendly Email Formats and Examples

Prior to its acquisition, Pressfriendly likely used common email formats for startups. Given its small team size, direct email patterns such as [first_name]@[domain] were probable.

[first]@pressfriendly.com

Format

aaron@pressfriendly.com (example pattern, not confirmed active post-acquisition)

Example

0%

Success rate

What's the Latest News About PressFriendly?

Pressfriendly Blog • May 16, 2018

Pressfriendly News: PressFriendly Acquired by Growth Tools

PressFriendly announced its acquisition by Growth Tools. The team expressed enthusiasm about joining Growth Tools to further assist businesses in their growth efforts....more

TechCrunch • August 21, 2012

Pressfriendly News: Pressfriendly Presents at Y Combinator Summer 2012 Demo Day

Pressfriendly was featured in Y Combinator's Summer 2012 Demo Day, showcasing its platform aimed at helping startups manage their public relations by analyzing reporter interests and facilitating targeted pitches....more

Crunchbase • September 1, 2012

Pressfriendly News: Pressfriendly Secures $1.2M in Seed Funding

Pressfriendly, a Y Combinator alumnus, raised $1.2 million in seed funding from a notable list of investors including SV Angel, Andreessen Horowitz, and Y Combinator itself, to develop its PR platform for startups....more

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