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Press Play ApS was a Danish video game developer based in Copenhagen, founded in 2006. They gained recognition for creating innovative and artistically distinct games such as 'Max & the Magic Marker,' 'Max: The Curse of Brotherhood,' and 'Kalimba.' The studio was acquired by Microsoft Studios in June 2012, becoming part of its interactive entertainment business. Despite critical acclaim for their projects, Microsoft announced the closure of Press Play in March 2016, as part of a broader restructuring of its European game development efforts. Press Play is remembered for its creative contributions to the indie game scene and its unique gameplay mechanics.
Primary hub for game design, development, art, programming, and production for all Press Play titles.
Likely a creative and collaborative open-plan office space, typical for game development studios, designed to foster teamwork and innovation. As a Microsoft studio, it would have had access to modern development tools and infrastructure.
Known for a passionate, creative, and agile work environment. The team focused on developing unique, charming, and often challenging indie-style games with a strong artistic vision. The culture valued innovation and a playful approach to game design.
Served as the birthplace of all Press Play's critically acclaimed titles. It represented Danish game development talent on a global stage, especially after its acquisition by Microsoft.
While its development operations were centralized in Copenhagen, Denmark, Press Play's games achieved global distribution through digital platforms such as Xbox Live Arcade, Steam, iOS App Store, and Windows Store, particularly under Microsoft Studios. Their reach was international, catering to a worldwide audience of gamers.
Formerly located in Copenhagen; specific street address not widely publicized post-closure.
Copenhagen
Capital Region of Denmark
Denmark
Address: N/A
N/A
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As of April 2025, Press Play' leadership includes:
Press Play has been backed by several prominent investors over the years, including:
Press Play studio was closed by Microsoft in March 2016. Consequently, there have been no executive movements in the last 12 months as the company is no longer operational. The information below reflects key historical events related to the studio's leadership and closure.
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As Press Play was closed in 2016, active company email formats are no longer in use. Historically, as an independent Danish company, a common format might have been `[first].[last]@pressplay.dk` or `[first_initial][last]@pressplay.dk`. After the Microsoft acquisition, internal communications would have likely integrated with Microsoft's systems, but public-facing or legacy studio addresses might have persisted for a time.
`[first].[last]@pressplay.dk` (speculative historical)
Format
example.person@pressplay.dk (example, not a real or active address)
Example
0 (Company is closed, emails are not deliverable)%
Success rate
Eurogamer / Various Gaming News Outlets • March 7, 2016
Microsoft announced the proposed closure of UK-based Lionhead Studios and Denmark-based Press Play Studios. This decision also led to the cancellation of Press Play's ongoing project, 'Project Knoxville'....more
Xbox Wire • December 17, 2014
Press Play released its critically acclaimed puzzle-platformer 'Kalimba' for Xbox One, praised for its unique co-op mechanics and distinctive art style....more
Various Gaming News Outlets • November 21, 2013
'Max: The Curse of Brotherhood,' a cinematic adventure platformer, was released by Press Play as a launch window title for the Xbox One, later coming to other platforms....more
GamesIndustry.biz / Various Gaming News Outlets • June 6, 2012
Microsoft announced the acquisition of Danish independent developer Press Play, known for 'Max & the Magic Marker' and 'Tentacles.' The studio was set to create new exclusive IP for Microsoft platforms....more
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