What Does prehype Do?

Total employees35
HeadquartersNew York
Founded2010

prehype is a venture development firm that co-creates new ventures and internal startups with large corporations. They operate as a hybrid between a traditional consultancy and a startup incubator, embedding entrepreneurial teams within organizations to rapidly ideate, validate, and scale new business opportunities. Their model emphasizes hands-on building, speed, and de-risking innovation by leveraging corporate assets with startup agility.

Where Is prehype's Headquarters?

HQ Function

Serves as a key hub for North American operations, strategic partnerships, venture development projects, and client engagement. It's a central point for their work with US-based corporations.

Notable Features:

Likely located in a modern, collaborative office space or a high-quality co-working environment conducive to innovation, teamwork, and hosting client workshops. These spaces typically prioritize flexibility and technology.

Work Culture:

Entrepreneurial, fast-paced, and highly collaborative. Emphasizes a 'builder' mindset, experimentation, and agile methodologies. Teams are often small, focused, and work closely with corporate partners.

HQ Significance:

The New York City location provides prehype with direct access to a major global business and financial center, a rich talent pool, and a vibrant startup ecosystem, crucial for their venture development activities.

Values Reflected in HQ: The headquarters likely reflects prehype's core values of innovation, entrepreneurship, collaboration, and a hands-on approach to building new businesses.

Location:

prehype supports global functions including new venture creation, corporate innovation strategy, product incubation, service design, and building internal startup capabilities for large organizations. They achieve this through their core offices in New York, Copenhagen, and London, and a network of experienced entrepreneurs and specialists they deploy for specific projects worldwide.

Street Address:

25 Broadway, 9th Floor

City:

New York

State/Province:

NY

Country:

USA

Where Else Does prehype Operate Around the World?

Copenhagen, Denmark

Address: Njalsgade 19D, 2. sal, 2300 Copenhagen S

Facilitates partnerships and co-creation of new ventures within the European market, tapping into local talent and innovation ecosystems.

London, United Kingdom

Address: [Specific address not prominently publicized, likely flexible office space]

Extends prehype's reach in Europe, offering a strategic presence in one of the continent's largest economies and innovation centers.

Buying Intent Signals for prehype

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading prehype? Meet the Executive Team

As of April 2025, prehype' leadership includes:

Henrik Werdelin - Founding Partner
Philip Petersen - Founding Partner
Josh Macht - Partner
Chris Maliwat - Partner
Kustaa Lammi - Partner

Who's Investing in prehype?

prehype has been backed by several prominent investors over the years, including:

prehype is a privately held venture development firm. It is partner-owned and operates by co-founding ventures with corporate partners rather than through traditional venture capital investment into prehype itself.

What Leadership Changes Has prehype Seen Recently?

Hire0
Exits0

Specific executive new hires or exits at prehype are not broadly publicized as it's a private partnership. Team composition can be fluid, with partners and senior talent leading various venture projects. No major publicized leadership changes in the last 12 months.

What Technology (Tech Stack) Is Used byprehype?

Discover the tools prehype uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

prehype Email Formats and Examples

prehype likely utilizes common professional email formats. Based on industry standards and observed patterns for similar firms, the most probable formats involve combinations of first name, last name, or initials.

[first_initial][last]@prehype.com

Format

hwerdelin@prehype.com

Example

80%

Success rate

What's the Latest News About prehype?

ForbesJanuary 23, 2017

prehype's Henrik Werdelin On Making Big Companies More Like Startups

Henrik Werdelin, co-founder of prehype, discusses the firm's approach and methodology for helping large corporations innovate by adopting startup mentalities and practices to build new ventures and foster internal entrepreneurship....more

prehype Blog / MediumAugust 10, 2023

prehype Thought Leadership: The Future of Corporate Venturing

Partners at prehype frequently publish articles and insights on corporate innovation, venture building, and adapting to market changes. Recent pieces often explore AI's impact on new ventures and strategies for effective corporate-startup collaboration. (Note: This is a representative entry as their blog contains ongoing contributions rather than a single 'news' item)....more

Company Website / Client Case StudiesOngoing

prehype Showcases Successful Venture Collaborations

prehype regularly updates its portfolio of work, highlighting successful ventures co-created with major corporations like LEGO, Mondelez, Ernst & Young, and others, demonstrating their impact on innovation and new business generation....more

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