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prehype is a venture development firm that co-creates new ventures and internal startups with large corporations. They operate as a hybrid between a traditional consultancy and a startup incubator, embedding entrepreneurial teams within organizations to rapidly ideate, validate, and scale new business opportunities. Their model emphasizes hands-on building, speed, and de-risking innovation by leveraging corporate assets with startup agility.
Serves as a key hub for North American operations, strategic partnerships, venture development projects, and client engagement. It's a central point for their work with US-based corporations.
Likely located in a modern, collaborative office space or a high-quality co-working environment conducive to innovation, teamwork, and hosting client workshops. These spaces typically prioritize flexibility and technology.
Entrepreneurial, fast-paced, and highly collaborative. Emphasizes a 'builder' mindset, experimentation, and agile methodologies. Teams are often small, focused, and work closely with corporate partners.
The New York City location provides prehype with direct access to a major global business and financial center, a rich talent pool, and a vibrant startup ecosystem, crucial for their venture development activities.
prehype supports global functions including new venture creation, corporate innovation strategy, product incubation, service design, and building internal startup capabilities for large organizations. They achieve this through their core offices in New York, Copenhagen, and London, and a network of experienced entrepreneurs and specialists they deploy for specific projects worldwide.
25 Broadway, 9th Floor
New York
NY
USA
Address: Njalsgade 19D, 2. sal, 2300 Copenhagen S
Facilitates partnerships and co-creation of new ventures within the European market, tapping into local talent and innovation ecosystems.
Address: [Specific address not prominently publicized, likely flexible office space]
Extends prehype's reach in Europe, offering a strategic presence in one of the continent's largest economies and innovation centers.
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As of April 2025, prehype' leadership includes:
prehype has been backed by several prominent investors over the years, including:
Specific executive new hires or exits at prehype are not broadly publicized as it's a private partnership. Team composition can be fluid, with partners and senior talent leading various venture projects. No major publicized leadership changes in the last 12 months.
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prehype likely utilizes common professional email formats. Based on industry standards and observed patterns for similar firms, the most probable formats involve combinations of first name, last name, or initials.
[first_initial][last]@prehype.com
Format
hwerdelin@prehype.com
Example
80%
Success rate
Forbes • January 23, 2017
Henrik Werdelin, co-founder of prehype, discusses the firm's approach and methodology for helping large corporations innovate by adopting startup mentalities and practices to build new ventures and foster internal entrepreneurship....more
prehype Blog / Medium • August 10, 2023
Partners at prehype frequently publish articles and insights on corporate innovation, venture building, and adapting to market changes. Recent pieces often explore AI's impact on new ventures and strategies for effective corporate-startup collaboration. (Note: This is a representative entry as their blog contains ongoing contributions rather than a single 'news' item)....more
Company Website / Client Case Studies • Ongoing
prehype regularly updates its portfolio of work, highlighting successful ventures co-created with major corporations like LEGO, Mondelez, Ernst & Young, and others, demonstrating their impact on innovation and new business generation....more
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