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Precor
What Does Precor Do?
Precor, a subsidiary of Peloton Interactive, is a globally recognized designer and manufacturer of premium end-to-end commercial and home fitness solutions. Founded in 1980, Precor is renowned for its innovation, quality, and ergonomic design, having introduced industry firsts like the cushioned treadmill and the Elliptical Fitness Crosstrainer (EFX®). Their product portfolio includes cardio equipment (treadmills, ellipticals, bikes, climbers), strength training equipment, and networked fitness solutions. Precor serves a wide range of customers, including fitness facilities, hospitality, multi-family housing, corporate wellness, and individual home users, aiming to deliver personalized fitness experiences. Acquired by Peloton in April 2021, Precor continues to operate as a key brand focused on the commercial fitness sector and high-end home fitness.
Where Is Precor's Headquarters?
HQ Function
Serves as the global headquarters for Precor, housing corporate leadership, research and development, product design, engineering, and key administrative functions. It's a central hub for innovation and strategic operations for the Precor brand within Peloton.
Notable Features:
The Woodinville campus features modern office spaces designed for collaboration, along with dedicated labs for research, development, and rigorous testing of fitness equipment prototypes to ensure performance and durability.
Work Culture:
Precor's work culture, integrated within Peloton, emphasizes innovation, quality, and a deep passion for fitness. It fosters a collaborative environment where engineering excellence and user-centric design are paramount, encouraging employees to contribute to the evolution of connected fitness experiences.
HQ Significance:
The Woodinville headquarters is significant as the birthplace of many of Precor's pioneering fitness innovations. It continues to be a critical center for its global operations and product development under Peloton ownership, driving the brand's presence in the commercial fitness market.
Values Reflected in HQ: The headquarters reflects Precor's core values of innovation, user-focused design, and quality through its investment in R&D facilities and a collaborative environment aimed at creating superior fitness experiences.
Location:
Precor, as part of Peloton, maintains a significant global presence. Its functions, including sales, marketing, distribution, customer service, and manufacturing, span North America, EMEA (Europe, Middle East, Africa), and APAC (Asia-Pacific). Precor products are distributed in over 100 countries through a combination of direct sales teams (Peloton Commercial), authorized distributors, and dealers. This network serves a diverse range of commercial fitness facilities, including gyms, hotels, universities, and corporate wellness centers, as well as discerning home users. Manufacturing facilities in the United States and Spain cater to regional demands, ensuring product availability and support worldwide.
Street Address:
20031 142nd Ave NE
City:
Woodinville
State/Province:
Washington
Country:
USA
Where Else Does Precor Operate Around the World?
Whitsett, North Carolina, USA
Address: Precor Inc., 6225 W. Oak Forest Rd., Whitsett, NC 27377, USA
Serves as a primary manufacturing and distribution hub for North America, ensuring efficient delivery of Precor products and supporting service operations.
Paterna, Valencia, Spain
Address: Peloton Commercial Spain S.L.U (Precor Operations), Calle Alemanya 3, 46988 Polígono Industrial Fuente del Jarro, Paterna, Valencia, Spain
Supports Precor's commercial presence and sales growth in the EMEA region by providing locally manufactured products and efficient distribution.
London, United Kingdom
Address: Peloton Interactive UK Ltd, 110 Long Acre, London, WC2E 9LH, United Kingdom
Drives Precor's commercial strategy and market penetration in the UK and collaborates with other European offices to strengthen Peloton's overall commercial fitness presence.
Buying Intent Signals for Precor
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Precor? Meet the Executive Team
As of April 2025, Precor' leadership includes:
Who's Investing in Precor?
Precor has been backed by several prominent investors over the years, including:
What Leadership Changes Has Precor Seen Recently?
Precor's leadership, with CEO Dustin Grosz appointed in September 2022, has remained stable. Parent company Peloton Interactive has experienced significant executive changes over the past year, including a new CEO appointment in May 2024, which will shape the strategic direction for all its brands, including Precor.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byPrecor?
Discover the tools Precor uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Precor Email Formats and Examples
Precor employees typically use email addresses associated with the @precor.com domain. Common formats include a combination of first name and last name, or first initial and last name. Since the acquisition by Peloton, some communication may also originate from or be directed to @onepeloton.com addresses, especially for roles integrated into the broader Peloton structure.
firstname.lastname@precor.com or finitiallastname@precor.com. Occasionally, firstname_lastname@precor.com might be used.
Format
john.smith@precor.com or jsmith@precor.com
Example
85%
Success rate
What's the Latest News About Precor?
Reuters • May 23, 2024
Precor Parent Peloton Announces CEO Transition and Global Refocus Plan
Peloton Interactive, Precor's parent company, announced that CEO Barry McCarthy will step down, to be succeeded by Dion Camp Sanders. This change is part of a significant restructuring plan, including workforce reductions, aimed at stabilizing finances and refocusing on its core connected fitness business. These changes will influence Precor's strategic direction and operations within Peloton....more
Business Wire (Peloton Press Release) • March 5, 2024
Peloton Commercial Showcases New Precor Products and Reimagined Showroom at IHRSA 2024
Peloton Commercial, representing the Precor brand, featured its latest strength and cardio equipment at the IHRSA 2024 convention. Highlights included the new Resolute™ Strength Converging Chest Press and Resolute Strength Converging Shoulder Press, demonstrating Precor's continued commitment to innovation and serving the needs of the commercial fitness market with durable and effective solutions....more
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