prAna
prAna's Overview
prAna is a lifestyle brand that designs and produces sustainable and mindfully made apparel and accessories for yoga, travel, outdoor adventures, and everyday wear. Founded in Carlsbad, California, prAna is committed to creating versatile, stylish, and ethically produced clothing while minimizing its environmental impact. The company emphasizes Fair Trade practices, organic cotton, recycled materials, and a connection to a community passionate about active living and conscious consumption. Since 2014, prAna has been a subsidiary of Columbia Sportswear Company, continuing its mission to inspire healthy, active, and free-spirited living.
Where is prAna's Headquarters?
HQ Function
Serves as the central hub for prAna's brand management, design, product development, marketing, and administrative operations.
Notable Features:
The Carlsbad office is designed to reflect prAna's commitment to sustainability and employee well-being, often incorporating natural light, open workspaces, and eco-friendly materials. It's situated in a region conducive to the outdoor and wellness activities central to the brand's ethos.
Work Culture:
prAna fosters a work culture that is collaborative, creative, and aligned with its values of sustainability and mindfulness. Employees often share a passion for an active lifestyle, environmental consciousness, and community engagement.
HQ Significance:
The Carlsbad headquarters is significant as it's the birthplace of the brand and remains the heart of its creative and strategic direction, deeply embedded in the Southern California lifestyle that inspires its products.
Values Reflected in HQ: The headquarters aims to embody sustainability through its design and operations, promoting a healthy work-life balance and fostering a connection to nature and active living, core to prAna's brand identity.
Location:
prAna products are sold internationally through a network of retail partners, online channels, and select Columbia Sportswear stores. Its global reach is supported by the infrastructure of its parent company, Columbia Sportswear, which has operations and distribution in North America, Europe, Asia, Latin America, and other regions. This allows prAna to connect with a global community passionate about sustainable fashion and active lifestyles.
Street Address:
3209 Lionshead Ave
City:
Carlsbad
State/Province:
California
Country:
USA
prAna's Global Presence
Robards, Kentucky, USA
Address: 9401 US Hwy 41 A, Robards, KY 42452 (Columbia Sportswear Distribution Center)
Supports efficient product distribution and logistics for prAna and other CSC brands across the North American market. Note: prAna's distinct brand offices are minimal; it largely leverages parent company Columbia Sportswear's global infrastructure.
Buying Intent Signals for prAna
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Executive Team of prAna
As of April 2025, prAna' leadership includes:
Investors of prAna
prAna has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The primary executive change for the prAna brand in the recent period involved the appointment of a new Brand President. Other executive functions are often integrated within the broader Columbia Sportswear Company structure.
Departures
New Appointments:
Technology (Tech Stack) used by prAna
Discover the tools prAna uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
prAna Email Formats and Examples
prAna, as part of Columbia Sportswear Company, likely utilizes common corporate email address patterns for its @prana.com domain. These typically involve combinations of the employee's first name and last name.
Common formats include [first].[last]@prana.com or [first_initial][last]@prana.com. For example, jane.doe@prana.com or jdoe@prana.com.
Format
jdoe@prana.com
Example
75%
Success rate
News and media
SGB Media • November 9, 2023
prAna Recognized for Achievements in Circularity and Sustainability by CO
prAna was honored by CO (Common Objective) for its significant progress in circularity and sustainability initiatives. The recognition highlighted prAna's commitment to responsible fashion and reducing environmental impact through innovative practices, materials, and its Fair Trade Certified™ program....more
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