What Does Ignition Do?

Total employees300
HeadquartersSydney
Founded2011

Practice Ignition (now Ignition) is a cloud-based platform designed to streamline and automate the client engagement process for professional services firms, particularly accounting, bookkeeping, and consulting firms. It helps firms create proposals, onboard clients, manage billing, and collect payments all in one place. Ignition aims to replace manual processes and improve the client experience.

Where Is Ignition's Headquarters?

Ignition officeIgnition officeIgnition officeIgnition office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the main hub for business operations, product development, and leadership.

Notable Features:

Modern office space reflecting a collaborative and innovative work environment.

Work Culture:

The headquarters fosters a dynamic and collaborative environment, emphasizing innovation and client success. They promote a culture of learning and development.

HQ Significance:

The Sydney headquarters represents Ignition's roots and commitment to the Australian professional services market while supporting global expansion.

Values Reflected in HQ: Innovation, client success, collaboration, and a focus on automation are reflected in the design and functionality of the headquarters.

Location:

Ignition supports clients and partners globally. They have sales, support, and product development teams spread across Australia, North America, and EMEA. They focus on helping firms worldwide improve their client engagement processes through their platform.

Street Address:

Level 5, 179 Elizabeth St

City:

Sydney

State/Province:

NSW

Country:

Australia

Where Else Does Ignition Operate Around the World?

Toronto, Ontario, Canada

Address: Address_Not_Publicly_Available (Fill in if you find a specific address)

Expansion into the North American market and providing localized support to clients in the region.

Chicago, Illinois, USA

Address: Address_Not_Publicly_Available (Fill in if you find a specific address)

To serve and expand within the US market, providing localized expertise and support.

Buying Intent Signals for Ignition

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Ignition? Meet the Executive Team

As of April 2025, Ignition' leadership includes:

Guy Pearson - Co-Founder & CEO
Dane Thomas - Co-Founder & President

Who's Investing in Ignition?

Ignition has been backed by several prominent investors over the years, including:

Tiger Global Management
Reid Hoffman
Blackbird Ventures

What Leadership Changes Has Ignition Seen Recently?

Hire0
Exits0

Executive team changes at Ignition have been relatively stable in the last 12 months. More detailed research is required to confirm specific hires/exits.

What Technology (Tech Stack) Is Used byIgnition?

Discover the tools Ignition uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Ignition Email Formats and Examples

Ignition's email format generally follows a pattern of first name + last name or first name initial + last name.

[first_name].[last_name]@ignitionapp.com

Format

john.doe@ignitionapp.com

Example

75%

Success rate

What's the Latest News About Ignition?

Financial Review • October 26, 2021

Ignition raises $19m as SaaS players seek growth capital

Ignition (formerly Practice Ignition) raised $19 million in a funding round led by Jenson Partners, signaling continued investor confidence in the company's growth trajectory within the SaaS space for professional services....more

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