What Does PRA Business Events Do?

Total employees375
HeadquartersChicago
Founded1981

PRA Business Events is a leading global destination management company (DMC) renowned for creating exceptional experiences and events for corporations and associations. With an extensive network of local experts across key destinations and a profound commitment to innovative event design, PRA empowers clients to achieve their strategic objectives through impactful meetings, incentive travel programs, conferences, and special events. They are dedicated to delivering seamless execution, measurable results, and transforming ordinary events into extraordinary, memorable experiences by leveraging deep local knowledge and creative solutions.

Where Is PRA Business Events's Headquarters?

HQ Function

The Global Support Center acts as the nerve center for PRA's worldwide operations. It provides strategic leadership, marketing, sales support, technology infrastructure, financial oversight, and administrative services to its numerous destination offices, ensuring consistent quality and operational excellence.

Notable Features:

Located on the prestigious Magnificent Mile, the office likely features a modern design focused on collaboration and global connectivity, potentially offering views of the Chicago River or Lake Michigan. The building itself is a landmark in a vibrant commercial district.

Work Culture:

The HQ work culture is likely dynamic, fast-paced, and highly collaborative, reflecting the nature of the events industry. It would foster creativity, meticulous planning, strong communication, and a client-centric approach to support global event execution.

HQ Significance:

The Chicago Global Support Center is pivotal for standardizing PRA's high service levels across all destinations, driving global strategy, fostering innovation in event management, and consolidating key business functions for efficiency and growth.

Values Reflected in HQ: The choice of a prime, globally-connected location like Chicago's Magnificent Mile reflects PRA's values of professionalism, excellence, global reach, and leadership in the business events industry.

Location:

PRA Business Events directly operates an extensive network of offices across North America, covering major cities and resort destinations. Their global reach is significantly amplified through their strategic partnership within the DMC Network, allowing them to seamlessly support client event needs in numerous key business and incentive destinations across Europe, Asia-Pacific, Latin America, and other regions. Globally supported functions include comprehensive event design and production, venue sourcing, transportation logistics, tours and activities, entertainment, staffing, and on-site management, all delivered with local expertise and cultural understanding through trusted network partners.

Street Address:

401 N. Michigan Avenue, Suite 2925

City:

Chicago

State/Province:

IL

Country:

USA

Where Else Does PRA Business Events Operate Around the World?

San Francisco, California/USA

Address: 100 Pine Street, Suite 1250, San Francisco, CA 94111 (Servicing Northern California)

To provide premier destination management services for clients hosting events in key Northern California locales, offering creative event design and logistical expertise for conferences, incentive trips, and special events.

New York City, New York/USA

Address: 52 Vanderbilt Avenue, Suite 510, New York, NY 10017

To serve as the expert local partner for companies executing impactful events in the multifaceted New York City market, providing innovative event strategies and flawless operational delivery.

Fort Lauderdale, Florida/USA

Address: 200 SW 1st Avenue, Suite 960, Fort Lauderdale, FL 33301 (Servicing South Florida)

To deliver creative and flawlessly executed events that harness South Florida's vibrant culture, beautiful settings, and world-class facilities for a diverse corporate and association clientele.

Scottsdale, Arizona/USA

Address: 7025 E. Greenway Parkway, Suite 120, Scottsdale, AZ 85254 (Servicing Arizona)

To create memorable and effective event experiences for clients in Arizona, focusing on unique venue sourcing, local activities, and seamless program management in Phoenix, Scottsdale, Tucson, and Sedona.

Buying Intent Signals for PRA Business Events

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading PRA Business Events? Meet the Executive Team

As of April 2025, PRA Business Events' leadership includes:

Mike Fiber - Chief Executive Officer
Danielle Cirami-Gill - Chief Marketing Officer
Anne Erickson - Chief Financial Officer
Erica Lewnes - SVP, People & Culture
Lonise Taylor - SVP, Sales
Shawn Migacz - Chief Information Officer

Who's Investing in PRA Business Events?

PRA Business Events has been backed by several prominent investors over the years, including:

CI Capital Partners (Majority Stakeholder)
EagleTree Capital (Minority Stakeholder)

What Leadership Changes Has PRA Business Events Seen Recently?

Hire0
Exits0

In the last 12 months, a significant development for PRA Business Events was its acquisition by CI Capital Partners in August 2023, which generally leads to strategic reviews. However, specific C-suite executive hires or departures directly within this immediate 12-month window (e.g., mid-2023 to mid-2024) have not been widely publicized, suggesting a phase of integration and leadership continuity. Key appointments shaping the current executive team, such as the CFO (March 2023) and CMO (January 2023), occurred just prior to this period.

What Technology (Tech Stack) Is Used byPRA Business Events?

Discover the tools PRA Business Events uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

PRA Business Events Email Formats and Examples

PRA Business Events typically uses standard professional email formats for its employees. The most common structures involve combinations of an employee's first and last name, followed by the company domain '@pra.com'. While variations may exist, these formats are generally reliable for reaching PRA personnel.

Common formats include [first].[last]@pra.com or [first_initial][last]@pra.com.

Format

jane.doe@pra.com

Example

85%

Success rate

What's the Latest News About PRA Business Events?

PRA Website NewsMarch 12, 2024

PRA Northern California Team Wins Prestigious SITE Crystal Award

PRA Northern California was honored with a Crystal Award from the Society for Incentive Travel Excellence (SITE) in the 'Excellence in Incentive Travel: North America' category. The award celebrated their exceptional execution of a technology client's President's Club incentive program....more

PRA Website News / Special Events MagazineFebruary 20, 2024

PRA Business Events Honored on Special Events Magazine's 2024 Top 25 DMCs List

PRA Business Events has been named to Special Events magazine's prestigious list of the Top 25 Destination Management Companies (DMCs) globally for 2024. This recognition underscores PRA's consistent excellence in event planning, creative solutions, and client satisfaction within the business events sector....more

PR Newswire / CI Capital PartnersAugust 1, 2023

CI Capital Partners Acquires PRA Business Events

CI Capital Partners, a New York-based private equity firm, announced that it has acquired a majority interest in PRA Business Events from EagleTree Capital. The partnership aims to support PRA's continued growth, expand its capabilities, and enhance its position as a leader in the business events industry. EagleTree Capital will retain a minority stake....more

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