What Does Potion Do?

Total employees25
HeadquartersNew York
Founded2020

Potion is a technology company that provides a platform for creating and sending personalized video messages, primarily aimed at sales and marketing professionals. Their solution leverages AI to help users efficiently produce customized videos at scale, aiming to enhance engagement, build stronger prospect relationships, and improve conversion rates in sales outreach. Potion integrates with common sales tools to streamline the video creation and distribution process, making personalized video a more accessible strategy for businesses.

Where Is Potion's Headquarters?

HQ Function

The New York headquarters serves as Potion's primary hub for strategic decision-making, product development, engineering, sales, marketing, and customer support operations.

Notable Features:

As a contemporary tech company, Potion's New York office likely features a modern, collaborative workspace designed to foster innovation, though specific architectural details are not publicly promoted.

Work Culture:

Potion's work culture is expected to be dynamic, fast-paced, and innovative, reflecting its status as a venture-backed startup in the competitive SaaS industry. There's likely a strong emphasis on collaboration, customer success, and leveraging cutting-edge technology.

HQ Significance:

Locating its headquarters in New York City provides Potion with access to a deep talent pool, a vibrant tech startup ecosystem, networking opportunities, and proximity to potential enterprise clients and investors.

Values Reflected in HQ: The headquarters environment probably reflects Potion's core values such as innovation, personalization, efficiency, and a customer-centric approach to revolutionizing sales communication.

Location:

While Potion's headquarters is in the United States, its platform is designed for and utilized by sales and marketing teams globally. The company supports its international user base through its web-accessible software and remote customer engagement, enabling businesses worldwide to leverage personalized video messaging in their outreach efforts.

Street Address:

[Information not publicly available]

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Potion Operate Around the World?

No additional office locations available.

Buying Intent Signals for Potion

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Potion? Meet the Executive Team

As of April 2025, Potion' leadership includes:

Alexa Grabell - Co-Founder & CEO
Patrick Ebbesen - Co-Founder & CTO

Who's Investing in Potion?

Potion has been backed by several prominent investors over the years, including:

Craft Ventures
GFC (Global Founders Capital)
Soma Capital
Flex Capital
Active Capital
Kyle Vogt (Co-founder of Cruise)
Rahul Vohra (Founder of Superhuman)

What Leadership Changes Has Potion Seen Recently?

Hire0
Exits0

Based on publicly available information, there have been no major announcements regarding executive new hires or departures at Potion within the last 12 months. The founding team continues to lead the company.

What Technology (Tech Stack) Is Used byPotion?

Discover the tools Potion uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Potion Email Formats and Examples

Potion's email format is likely to follow common patterns seen in modern tech companies. While not officially published, a probable format is [first name]@[company domain]. This structure is often preferred for its simplicity and directness.

[first]@potion.so (e.g., alexa@potion.so)

Format

alexa@potion.so

Example

85%

Success rate

What's the Latest News About Potion?

Potion BlogJanuary 16, 2024

Potion Enhances Video Engagement with New GIF Previews and Thumbnail Editor

Potion announced product updates including GIF previews for video messages and an improved thumbnail editor. These features aim to help sales teams capture attention more effectively and increase click-through rates on their personalized video outreach....more

TechCrunchMay 10, 2022

Potion raises $12M Series A for its personalized video tool for sales teams

Potion secured $12 million in a Series A funding round led by Craft Ventures. The investment was aimed at scaling its platform that helps sales professionals create personalized videos to improve customer engagement and close deals....more

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