Portmans
Portmans's Overview
Portmans is a leading Australian fashion retailer renowned for its chic, stylish, and contemporary clothing and accessories for women. Established in 1946, Portmans has become a go-to destination for the latest trends, offering a diverse range of apparel suitable for work, casual outings, and special occasions. The brand caters to the fashion-conscious woman who values quality, modern design, and versatility, aiming to empower women to feel confident and fashionable in their everyday lives and key moments.
Where is Portmans's Headquarters?
HQ Function
The headquarters manages core business operations for Portmans and other brands under The Just Group, encompassing brand strategy, design and product development, marketing, merchandising, retail operations management, finance, IT, and supply chain logistics.
Notable Features:
The building is a significant corporate office located on a major Melbourne road, designed to accommodate a large workforce and support the diverse functions of a major retail group. Specific architectural highlights are typical of modern corporate centers.
Work Culture:
The work culture is typically dynamic, fast-paced, and collaborative, reflecting the demands of the fashion retail sector. There's a strong emphasis on trend awareness, customer focus, innovation, and achieving commercial objectives for the Portmans brand within the competitive market.
HQ Significance:
The Melbourne headquarters serves as the central nervous system for Portmans, driving its strategic direction, seasonal collections, marketing campaigns, and operational standards across its retail network in Australia and New Zealand.
Values Reflected in HQ: The headquarters embodies professionalism, efficiency, and a strong focus on the fashion retail market. It supports Portmans' brand image of delivering contemporary style, quality, and value to its customers.
Location:
Portmans has a significant retail presence concentrated in Australia and New Zealand, operating numerous physical stores in metropolitan and regional areas across both countries. Complementing its brick-and-mortar stores, Portmans runs robust e-commerce platforms catering to customers in these core markets. While its physical store footprint is Australasian, its brand style and online reach allow for broader fashion influence. Key global functions such as design, sourcing, and overarching brand strategy are managed centrally from its Australian headquarters to ensure consistency and efficiency.
Street Address:
457 St Kilda Road
City:
Melbourne
State/Province:
VIC
Country:
Australia
Portmans's Global Presence
Auckland, New Zealand
Address: Specific corporate office address not publicly listed; operations support the extensive retail network in New Zealand. Retail stores are present in major shopping centers.
To effectively manage and expand the Portmans brand presence, sales, and customer engagement within New Zealand, adapting to local consumer trends and preferences while aligning with overall brand strategy.
Sydney, NSW/Australia
Address: No distinct corporate sub-office publicly listed; regional retail management functions support the significant number of stores in NSW.
To drive sales, maintain high operational standards, and ensure strong brand visibility for Portmans in one of its key Australian markets.
Buying Intent Signals for Portmans
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Executive Team of Portmans
As of April 2025, Portmans' leadership includes:
Investors of Portmans
Portmans has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The leadership overseeing Portmans within The Just Group and Premier Retail has experienced notable changes in the past year, primarily with a new CEO appointment for The Just Group and the departure of the Premier Retail CEO.
Departures
New Appointments:
Technology (Tech Stack) used by Portmans
Discover the tools Portmans uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Portmans Email Formats and Examples
Corporate email addresses for Portmans employees are typically managed under The Just Group's domain. Common professional email formats are used. For customer service or general inquiries, specific addresses on the portmans.com.au domain are used.
Likely corporate formats include [first_initial][last_name]@justgroup.com.au or [first_name].[last_name]@justgroup.com.au. For example, 'jdoe@justgroup.com.au'.
Format
janesmith@justgroup.com.au
Example
70%
Success rate
News and media
Premier Investments ASX Announcement / AFR • March 21, 2024
Portmans Performance Noted in Premier Investments' Half-Year Results and Demerger Update
Premier Investments, parent company of Portmans, released its 1H24 financial results, highlighting the performance of its apparel brands. The report also confirmed ongoing plans for the demerger of Smiggle and Peter Alexander, positioning The Just Group (including Portmans) as a focused apparel business....more
Inside Retail Australia • February 5, 2024
Erica Berchtold Commences as CEO of The Just Group, Parent of Portmans
Erica Berchtold officially began her tenure as Chief Executive Officer of The Just Group. Her leadership is anticipated to drive growth and strategy for its portfolio of brands, including Portmans, leveraging her extensive experience in the retail sector....more
Portmans Website / Social Media • April 22, 2024
Portmans Highlights New Season Styles Emphasizing 'Modern Investment Pieces'
Portmans is promoting its latest collection for the current season, focusing on 'Modern Investment Pieces' that offer timeless style and versatility for work and beyond. The campaign showcases new suiting, knitwear, and occasion dresses, reinforcing the brand's commitment to contemporary women's fashion....more
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