Porcelanosa
Porcelanosa's Overview
Porcelanosa Grupo is a Spanish multinational leader in the design, manufacture, distribution, and retail of high-quality ceramic tiles, natural stone, mosaics, bathroom and kitchen equipment, and advanced building systems. Founded in 1973 in Vila-real, Spain, the company is renowned for its strong commitment to innovation, cutting-edge design, superior quality, and sustainability. Porcelanosa operates through eight distinct brands, each specializing in different product categories, catering to both residential and commercial projects worldwide. Their products are a benchmark in the architecture and interior design sectors, known for their aesthetic appeal and technical performance.
Where is Porcelanosa's Headquarters?
HQ Function
Global headquarters driving strategic direction, product innovation and design, manufacturing oversight for its core ceramic production, and international market development for all Porcelanosa Group brands.
Notable Features:
A vast industrial and commercial complex featuring state-of-the-art manufacturing plants for ceramics, extensive central showrooms (over 143,000 sq meters) displaying all group products, dedicated R&D and design centers, and sophisticated logistics hubs. The architecture of the main buildings often incorporates Porcelanosa's own materials, serving as a living showcase.
Work Culture:
A dynamic culture rooted in strong family values combined with a passionate drive for innovation, design excellence, quality craftsmanship, and customer satisfaction. There is an emphasis on continuous improvement, employee development, and long-term vision.
HQ Significance:
The headquarters is the heart of Porcelanosa's global operations, symbolizing its 'Made in Spain' quality and avant-garde design philosophy. Its location in the Castellón province is historically significant for Spain's prominent ceramic tile industry.
Values Reflected in HQ: Innovation (through advanced technology and R&D), Quality (rigorous manufacturing controls), Design Leadership (evident in showrooms and building architecture), Sustainability (eco-efficient processes and product development), and Global Vision (centralized operations for worldwide distribution).
Location:
Porcelanosa maintains a significant global presence with operations in over 150 countries. This is supported by a robust network of directly owned showrooms, associated stores, and distribution centers. Globally, Porcelanosa supports functions including product design and development (often centralized in Spain but responsive to global trends), advanced manufacturing, international sales and marketing tailored to local markets, complex logistics and supply chain management, dedicated customer service, and the operation of flagship showrooms in major international cities which act as key brand embassies.
Street Address:
Carretera Nacional 340, km 55.8, Apartado Postal 131
City:
Vila-real
State/Province:
Castellón
Country:
Spain
Porcelanosa's Global Presence
Alexandria, Virginia/USA
Address: 600 John Carlyle St, Alexandria, VA 22314, USA
Strategic hub for expanding market presence and brand visibility in the United States and Canada, providing localized support and access to Porcelanosa's extensive product portfolio.
Watford, Hertfordshire/United Kingdom
Address: Otterspool Way, Watford, Hertfordshire, WD25 8HL, United Kingdom
Central point for Porcelanosa's operations in the UK and Ireland, driving growth, customer engagement, and specification sales within the architecture and design community.
Paris/France
Address: 45 Rue du Bac, 75007 Paris, France (Flagship Showroom and Office)
Strengthens Porcelanosa's brand in a design-centric market, facilitating projects and partnerships within France.
Buying Intent Signals for Porcelanosa
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Porcelanosa
As of April 2025, Porcelanosa' leadership includes:
Investors of Porcelanosa
Porcelanosa has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a privately held, family-owned company, Porcelanosa does not frequently publicize executive changes. No major C-suite level hires or exits have been publicly announced in the mainstream press for Porcelanosa Group over the last 12 months.
Technology (Tech Stack) used by Porcelanosa
Discover the tools Porcelanosa uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Porcelanosa Email Formats and Examples
Porcelanosa typically uses a standardized email format for its employees. The most common formats are [first_initial][last_name]@porcelanosa.com or [first_name].[last_name]@porcelanosa.com. For international offices, the domain might vary (e.g., @porcelanosa-usa.com).
[first_initial][last_name]@porcelanosa.com (e.g., jdoe@porcelanosa.com) or [first_name].[last_name]@porcelanosa.com (e.g., jane.doe@porcelanosa.com)
Format
msoriano@porcelanosa.com
Example
85%
Success rate
News and media
Castellón Plaza / El Mundo • May 24, 2024
Porcelanosa commissions its first 100% electric kiln in major decarbonization step
Porcelanosa has inaugurated its first 100% electric industrial kiln at its Vila-real manufacturing facility, a significant milestone in its commitment to decarbonization and sustainable manufacturing. This innovative furnace, developed in-house, aims to drastically reduce CO2 emissions and reliance on natural gas in the ceramic firing process....more
Porcelanosa Trendbook / Various Tile Industry Media • April 22, 2024
Porcelanosa Showcases Latest Innovations and Sustainable Designs at Coverings 2024
Porcelanosa presented its newest collections and sustainable product lines at Coverings 2024, North America's largest ceramic tile and natural stone trade fair, held in Atlanta. Highlights included advancements in large-format tiles, innovative materials like Krion solid surface, eco-conscious manufacturing processes, and new bathroom and kitchen designs....more
CEVISAMA / Porcelanosa Press • February 1, 2024
Porcelanosa a Key Exhibitor at CEVISAMA 2024, Unveiling New Product Lines
Porcelanosa showcased its latest innovations at CEVISAMA 2024, the international fair for ceramics, bathroom furnishings, and natural stone in Valencia, Spain. The company unveiled new tile collections, bathroom fixtures, and kitchen solutions, emphasizing design, technology, and sustainability to industry professionals....more
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