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Popdog was a technology and services company dedicated to empowering live streamers and content creators. Founded in 2019 by industry veterans including Alexander Garfield, former CEO of Evil Geniuses, Popdog aimed to provide tools, resources, and talent management to help creators build their brands and businesses. Key offerings included the 'Know Your Worth™' tool for streamers to understand their market value and a comprehensive platform for managing sponsorships and analytics. In October 2020, Popdog was acquired by Loaded, a leading gaming management and advisory firm, to combine their strengths and offer enhanced services to the gaming creator community. Popdog's legacy is its innovative approach to supporting streamers in the rapidly growing creator economy.
Served as the central hub for talent management, software development, business operations, and strategic partnerships for its streaming platform and creator services.
Likely a modern, collaborative office space designed to foster creativity and innovation, typical of tech startups in Los Angeles. Specific architectural details are not publicly documented.
Popdog fostered a dynamic, fast-paced startup environment focused on innovation within the esports and live streaming sectors. The culture emphasized a creator-first approach and technological advancement.
The Los Angeles headquarters was strategically important, placing Popdog at the epicenter of the gaming, entertainment, and influencer marketing industries, facilitating key partnerships and talent acquisition.
While its physical headquarters was in Los Angeles, Popdog's services and platform were designed for a global audience of live streamers and content creators. Their talent management arm represented creators with international reach, and their tools aimed to serve the worldwide gaming community. Post-acquisition, its reach expanded further as part of Loaded's global operations.
Specific street address not publicly available. Operations were based in the Greater Los Angeles Area.
Los Angeles
California
USA
No additional office locations available.
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As of April 2025, Popdog' leadership includes:
Popdog has been backed by several prominent investors over the years, including:
Popdog was acquired by Loaded in October 2020. As such, there have been no executive hires or exits specifically for Popdog as an independent entity within the last 12 months. Key personnel transitioned to Loaded or other ventures following the acquisition.
Discover the tools Popdog uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
While Popdog is no longer operating independently, common email formats for companies structured like Popdog often utilized patterns such as [first_initial][last]@[companydomain].com or [first]@[companydomain].com. The exact format for Popdog prior to its acquisition is not publicly confirmed.
[first_initial][last]@popdog.com (example format)
Format
agarfield@popdog.com (example based on a common format)
Example
70%
Success rate
Esports Insider • October 28, 2020
Gaming talent and brand consultancy firm Loaded announced the acquisition of Popdog, a technology and services company for streamers. The acquisition aimed to combine Loaded's representation prowess with Popdog's tech platform and data insights....more
TechCrunch • August 21, 2019
Popdog announced a $9 million Series A funding round led by TCG, with participation from other prominent investors. The funding was intended to scale its platform, expand its team, and develop new tools for live streamers....more
The Esports Observer • May 14, 2019
Popdog launched a free tool called 'Know Your Worth™,' designed to help streamers estimate their market value based on various metrics. This initiative highlighted Popdog's commitment to empowering creators with data and transparency....more
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