HQ Function

Serves as a key office for the Popchips brand, likely housing brand management, marketing strategy, and product innovation teams. It maintains the brand's West Coast identity and connection to its origins.

Notable Features:

Located in the 'Silicon Beach' area of Los Angeles, a hub for tech, media, and creative companies. The office environment likely promotes collaboration and innovation aligned with the Popchips brand ethos.

Work Culture:

Expected to be dynamic, creative, and fast-paced, fostering a culture focused on consumer trends, healthy snacking innovation, and brand growth within the larger Utz Brands portfolio. Emphasis on a fun, positive approach to work, mirroring the brand's image.

HQ Significance:

This California office maintains Popchips' connection to its founding roots and the health-conscious West Coast market. It plays a crucial role in steering the brand's unique identity, product development, and marketing efforts.

Values Reflected in HQ: The office's location in a vibrant, innovative area and its probable modern design reflect Popchips' core values of innovation, health-consciousness, and a forward-thinking approach to the snack industry.

Location:

Popchips products are primarily distributed and sold in North America (United States and Canada) and Europe, with a particularly strong presence in the United Kingdom. Global functions, coordinated with parent company Utz Brands and regional teams, include international sales, brand marketing, supply chain management, and partnerships with distributors to ensure Popchips are accessible to a worldwide consumer base seeking healthier snack options.

Street Address:

13031 W Jefferson Blvd, Suite 400

City:

Playa Vista

State/Province:

California

Country:

USA