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polette is revolutionizing the optical industry by offering a wide range of stylish prescription eyeglasses and sunglasses directly to consumers online and through its network of showrooms. Founded in 2011 by Pauline Cousseau and Pierre Wizman, the company bypasses traditional intermediaries, designing all frames in-house and managing its production. This model allows polette to provide high-quality, fashionable eyewear at significantly more affordable and transparent prices. Their mission is to make designer eyewear accessible to everyone, focusing on quality, style, and a direct-to-customer approach.
Serves as a central hub for European operations, including e-commerce management, marketing, customer service, and coordination of European showrooms.
Likely a modern, strategically located office and showroom space designed to reflect polette's innovative and accessible brand identity, facilitating both corporate functions and customer interaction.
Characterized by a dynamic, fast-paced environment focused on innovation, customer satisfaction, and challenging traditional industry norms. Likely fosters a collaborative and international atmosphere.
The Amsterdam office is pivotal for managing and expanding polette's presence in the competitive European market, bridging online operations with physical retail experiences.
polette operates with a strong global e-commerce presence, shipping to numerous countries worldwide. This is complemented by a growing network of physical showrooms in key cities across Europe (including France, Netherlands, Belgium) and Canada. Their operational structure is international, with design and supply chain managed from Shanghai, China, and European operations centered in Amsterdam, Netherlands, supporting a direct-to-consumer model globally.
Kerkstraat 288 H
Amsterdam
North Holland
Netherlands
Address: Specific address not publicly disclosed, located in Shanghai, China
Leverages Shanghai's status as a global manufacturing and design center to drive product development, manage production logistics, and maintain quality standards for polette's global offerings.
Address: 26 rue des Célestins, 75004 Paris, France
Manages polette's brand presence and business activities within France, ensuring legal compliance and catering to one of its key European customer bases.
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As of April 2025, polette' leadership includes:
polette has been backed by several prominent investors over the years, including:
Publicly available information on specific executive hires or exits at polette in the last 12 months is limited. As a privately held company, polette does not frequently publicize internal leadership changes unless they are of major strategic significance impacting the broader market.
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While polette's exact internal email format structure isn't publicly confirmed, companies of its nature often utilize standardized professional formats. Common patterns include [first name].[last name]@[companydomain.com] or [first initial][last name]@[companydomain.com].
firstname.lastname@polette.com
Format
jane.doe@polette.com
Example
85%
Success rate
FashionUnited NL • November 9, 2023
Eyewear brand polette has opened its tenth showroom in the Netherlands, located in Haarlem. This new store continues polette's strategy of blending online accessibility with physical retail locations for customers to experience products firsthand and receive optical services....more
Actu Toulouse • October 12, 2023
polette, the online optician known for its affordable and trendy eyewear, has opened a new physical showroom in Toulouse, France. This expansion reflects the brand's omnichannel strategy, combining a strong online presence with physical retail experiences for customers....more
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