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Polaroid
What Does Polaroid Do?
Polaroid is a globally recognized brand, celebrated for pioneering instant photography. Originally founded by Edwin Land in 1937, Polaroid made it possible to capture and share moments in an instant. Today, under new ownership, the company continues its legacy by blending classic instant film technology with modern design and digital integration, offering a range of instant cameras, film, printers, and other creative tools. Polaroid aims to inspire people to create and connect through tangible, shareable photography.
Where Is Polaroid's Headquarters?
HQ Function
Serves as the global hub for operations, research and development, manufacturing of Polaroid instant film, marketing strategy, and overall brand direction.
Notable Features:
Features the iconic, last remaining original Polaroid film factory, saved and revived. The site integrates historical manufacturing machinery with modern R&D labs for film and camera innovation.
Work Culture:
A dynamic environment blending deep respect for Polaroid's heritage with a forward-looking innovative spirit. The culture fosters creativity, craftsmanship, and a passion for analog photography, encouraging experimentation and collaboration.
HQ Significance:
The Enschede headquarters and factory are vital for preserving and evolving the unique Polaroid instant film technology. It symbolizes the brand's resilience, commitment to its core analog products, and dedication to quality.
Values Reflected in HQ: Innovation rooted in heritage, commitment to quality and craftsmanship, fostering creativity, celebrating the tangible nature of photography, and sustainability through efforts like film chemistry rescue.
Location:
Polaroid maintains a strong global presence through an extensive worldwide distribution network for its cameras, film, and accessories. Key functions supported globally include regionally-tailored marketing and sales operations, customer support, and international brand collaborations. While core R&D and film manufacturing are centralized in the Netherlands, Polaroid collaborates with international partners for hardware manufacturing and logistics, ensuring its products reach customers across North America, Europe, Asia-Pacific, and other key markets.
Street Address:
Hoge Bothofstraat 45
City:
Enschede
State/Province:
Overijssel
Country:
Netherlands
Where Else Does Polaroid Operate Around the World?
Amsterdam, North Holland/Netherlands
Address: Danzigerkade 16c, 1013 AP Amsterdam
Supports global operations and brand management, leveraging Amsterdam's position as a major European business, creative, and logistical hub.
New York City, NY/USA
Address: Address not publicly specified, operates from a commercial office in Manhattan.
To drive brand growth and engagement in the United States and Canada, adapting global strategies to local consumer preferences and managing relationships with regional distributors and retailers.
Buying Intent Signals for Polaroid
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Polaroid? Meet the Executive Team
As of April 2025, Polaroid' leadership includes:
Who's Investing in Polaroid?
Polaroid has been backed by several prominent investors over the years, including:
What Leadership Changes Has Polaroid Seen Recently?
Public announcements regarding C-suite executive hires or exits at Polaroid in the last 12 months have been limited, suggesting stability in the core leadership team under CEO Oskar Smolokowski. Major changes at the top executive level are not frequently reported in mainstream business news for the company.
What Technology (Tech Stack) Is Used byPolaroid?
Discover the tools Polaroid uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Polaroid Email Formats and Examples
Polaroid likely utilizes standard corporate email formats, typically combining an employee's name with the '@polaroid.com' domain. Common patterns include [first_initial][last_name] or [first_name].[last_name].
[first_initial][last_name]@polaroid.com (e.g., jdoe@polaroid.com) or [first_name].[last_name]@polaroid.com (e.g., jane.doe@polaroid.com)
Format
osmolokowski@polaroid.com (example based on common pattern for CEO Oskar Smolokowski, actual email may vary)
Example
75%
Success rate
What's the Latest News About Polaroid?
PetaPixel • April 18, 2024
Polaroid’s Limited Edition Reclaimed Blue Film is Made From ‘Discarded Moments’
Polaroid released a unique limited-edition Reclaimed Blue 600 film. This film is created using 'chemistry rescue' techniques from materials that didn't meet quality control standards for regular film, resulting in experimental and artistic blue-toned instant photos....more
The Verge • September 7, 2023
Polaroid announces the I-2, its most advanced instant camera yet with manual controls
Polaroid unveiled the I-2 instant camera, its most technically advanced camera to date. It features built-in manual controls, the sharpest-ever Polaroid lens, and is aimed at photographers seeking more creative control over their instant photos....more
Engadget • September 21, 2022
Polaroid enters the audio market with colorful Bluetooth music players and Polaroid Radio
Polaroid expanded its brand into the audio market by launching a line of four colorful Bluetooth music players (P1, P2, P3, P4) and an internet radio service called Polaroid Radio. This move aimed to connect the brand's nostalgic and creative appeal with music lovers....more
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